Maple Water Market Forecasts to 2030 – Global Analysis By Product (Flavoured and Unflavoured), Packaging Type (Cartons, Bottles, Tetra Packs and Pouches), Distribution Channel and By Geography

Maple Water Market Forecasts to 2030 – Global Analysis By Product (Flavoured and Unflavoured), Packaging Type (Cartons, Bottles, Tetra Packs and Pouches), Distribution Channel and By Geography

According to Stratistics MRC, the Global Maple Water Market is accounted for $ 503.37 million in 2023 and is expected to reach $ 3241.17 million by 2030 growing at a CAGR of 30.4% during the forecast period. Maple water is clear liquid plant-based water that flows speedily from maple trees for a short period of time in early spring. The 46 distinct bioactive compounds found in maple water include minerals including potassium, zinc, limestone, and chromium as well as those that have antioxidant properties. It is a great option for replenishing lost fluids after exercise. The hormone abscisic acid, which is present in maple water, aids in regulating blood sugar levels. When making maple syrup and sugar, as well as related products like maple butter, liqueur, baked goods, and other delicacies, maple water is used as a manufacturing ingredient.

According to the International Maple Institute Report, maple syrup production capacity in the US is likely to reach 1 million taps by 2030.

Market Dynamics

Driver

Raising popularity of low-calorie beverages

Electrolytes and bioactive substances included in maple water aid in the body's healing. It is the best option for hydrating the body after exercise. There is a growing demand for organic and plant-based beverages over carbonated drinks, juices, and sparkling drinks as a result of changing lifestyles and nutritional patterns. Global consumers are also searching for delicious drinks with enticing nutritional profiles. It is used as a substitute for sports drinks and fruit juices. Additionally, in nations like South Korea and Russia, maple water is also regarded as a therapeutic beverage, which is increasing consumer demand by enhancing its appeal.

Restraint

Availability of alternatives

Coconut water is the closest substitute for maple water. It is popular among customers and recognized as one of the best alternatives to water for hydration. Coconut water has an island flavor that is sweeter and slightly nutty. When comparing the nutritional information charts, it can be seen that maple water has fewer calories per serving than coconut water. However, while maple water nearly completely lacks any evidence of its nutritional advantages, coconut water includes potassium, salt, calcium, phosphorus, and magnesium. While maple water has between 2 and 14 mg of vitamin and mineral content per drink, coconut water has 60 mg. The segment's growth is being hampered by the aforementioned factor.

Opportunity

Advancements in manufacturing technologies

Vendors have been able to enhance product quality and package designs by leveraging advancements in manufacturing technology in order to satisfy a broad customer base with a variety of needs. The enhanced elimination of water from sap by the new machine technology results in a greater sugar concentration. Since the sap is continually vacuum-sealed as it flows from the tree by superior vacuum technology, there is no need to frequently collect and replace sap-filled containers. These developments are providing hygienic options, quality standards, and the authenticity of maple goods, which is promoting market expansion.

Threat

Climatic changes

Changes in climate have a significant impact on maple water production. The detrimental effects of a dry climate and a rise in temperature are felt by maple trees. The quality and quantity of maple water may deteriorate as a result of an increase in the global average temperature. The sap flow is slowed down by temperature variations. Additionally, the market's expansion is severely hampered by variables including warming temperatures, changing precipitation patterns, and changing freeze-thaw cycles.

Covid-19 Impact

The covid pandemic has positive impact on the maple water market. With delays in agricultural labor, processing, transportation, and logistics as well as significant swings in demand, the COVID-19 epidemic put an unprecedented amount of strain on the food and beverage supply chains. Leading producers are progressively incorporating maple water into the usual healthy hydration category because it is also recognized for boosting immunity. This is done to take advantage of the market potential.

The flavoured segment is expected to be the largest during the forecast period

The flavoured segment is estimated to have a lucrative growth. Consumers mostly interact with authentic and well-known flavours through beverages that have flavour. The most common maple water flavours that consumers drink are cranberry, lemon, and watermelon. They are buttery, caramelized and extremely aromatic. Manufacturers also produce the flavours according to regional preferences and tastes, which improves the reputation of the brand. Their organic, real, pure, and exquisite sweetness is boosting the market's expansion.

The bottles segment is expected to have the highest CAGR during the forecast period

The bottles segment is anticipated to witness the fastest CAGR growth during the forecast period. In most distribution channels, in addition to plastic pet bottles, glass bottles are commonly used for marketing maple water and other similar beverages. Bottles are adaptable to customer demands since they may be made in a variety of shapes, sizes, or colours and are branded with the producing company's logo. The majority of maple water bottles come in a variety of shades, including clear, frosted, and vibrant varieties. They are usually composed of easily mouldable materials like plastic and glass.

Region with largest share

North America is projected to hold the largest market share during the forecast period owing to rise in obese and diabetic populations. This region has access to strong maple trees and there is also huge rise in consumer demand for natural products. Additionally, an increase in the planting of sugar maple trees in eastern Canada and the North-eastern United States helps to increase the production of maple water. Furthermore, the region's expanding market share is being fuelled by the rising demand for packaged flavoured beverages and growing public awareness of the health benefits of maple water.

Region with highest CAGR

Asia Pacific is projected to have the highest CAGR over the forecast period. The trend for low-calorie and naturally sweetened water products is growing in this region. Major corporations that include SEVA Maple Water and Maple 3 are present there. Due to the inherent nutrients present, many businesses charge premium prices. Maple has been widely utilized in the traditional treatment of several ailments in East Asia because of the anti-inflammatory and hepato protective properties of the plant.

Key players in the market

Some of the key players profiled in the Maple Water Market include Maple 3, Feronia Forests LLC, Happytree Maple Water, Drink Simple, Belorganic Naturprodukte, Lower Valley Beverage Company, Sibberi Ltd., SEVA Maple Water, WAHTA Maple Water, MapleMama Beverages, LLC., Smith & Salmon Inc, Kiki Maple Water, Loblaws Companies Ltd and Pure Maple Water Company Ltd.

Key Developments

In July 2021, MapleMama is changing its brand name to Samara while cutting the sugar content in half across its popular line of organic sparkling fruit drinks to address contemporary consumer preferences.

In May 2021, KiKi Maple Water announced an expansion of its products into Loblaw’s Brand locations, including Your Independent grocers, Valu-Mart, and City Mart.

In May 2021, MapleMama launched Organic Sparkling Fruit Drink Line in four flavors, Raspberry Lime, Ginger Lemon, Blueberry Pomegranate, and Strawberry Kiwi, all with just a touch of sweetness, containing only 70 calories.

Products Covered
• Flavoured
• Unflavoured

Packaging Types Covered
• Cartons
• Bottles
• Tetra Packs
• Pouches

Distribution Channels Covered
• Supermarkets
• Hypermarkets
• Online Retail Stores
• Specialty Stores
• Convenience Stores
• Other Distribution Channels

Regions Covered
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements