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According to Stratistics MRC, the Global Processed Meat Market is accounted for $364.54 billion in 2022 and is expected to reach $540.97 billion by 2028 growing at a CAGR of 6.8% during the forecast period. Processed meat is characterized as meat that has had additives and preservatives such as acidifiers, minerals, salts, and a range of additional seasoning and flavoring compounds added. The main purposes of processing meat are to enhance its quality, stop deterioration, and flavor its natural makeup. Red or white meat from swine, poultry, cattle, or sea animals can be used.
According to the United States Department of Agriculture (USDA), in 2020, the production of pork in the United States was 12,842 metric tons. At the same time, China held the leading position, with 36,340 metric tons in the same year.
Market Dynamics:
Driver:
Consumer inclination towards flavored meat products
The rising consumer demand for flavored and nutritious meat products has driven the processed meat market. The packed meat products are covered in a variety of herbs, marinades, sauces, and spices to give them a flavorful texture. Due to consumers' changing taste preferences, the trend of meat flavours is growing and embracing additional meat processing techniques including glazing and braising. The increased popularity of packaged meat products is largely due to consumer preference for taste over the time commitment of such complex meat preparations. Salami, ham, sausages, bacon, and other types of meat products are a few examples of this category. The adoption of regional cuisine and different processing and preservation methods for meat is a crucial factor in the market's expansion.
Restraint:
Carcinogenic effects of processed meat constraints the market growth
Red meat and processed meats are classified as group 1 carcinogens by the World Health Organization (WHO), which means that consuming certain meat products can result in cancer. Due to their high dietary cholesterol content, red meat and processed meat are linked to improper glucose metabolism in the body. Additionally, it has been established that the widespread use of synthetic preservatives has a detrimental effect on the body.
Opportunity:
Increase in consumer awareness and adoption of meat product
Increased consumer knowledge and adoption of meat product appropriateness are factors that are predicted to continue to open up attractive business prospects for both big companies and new entrants in the market. The government’s initiatives to help producers and processors of red meat, particularly bacon, become more innovative and competitive in domestic and international markets.
Threat:
High risk of side effects
The development of the market may be hampered by a high risk of adverse effects like cancer. Nitrates, which are used in large quantities to preserve processed meats, can cause cancer and a number of other dangerous illnesses. In order to improve their health, consumers are switching to organic or plant-based diets, which may have a detrimental impact on the market's expansion.
Covid-19 Impact
The COVID-19 pandemic had a negative impact on the supply chain and meat production. A significant part of the processed meat market's distribution chain is played by hotels, restaurants, and cafes. Most significantly, during the COVID-19 period, fast service restaurant franchises including McDonald's, KFC, Subway, and Burger King were all forced to close either temporarily or permanently. There weren't many dine-in options for patrons at these restaurant franchises. Due to travel restrictions, the hotels were also shuttered, while the cafes were completely closed. Due to the closure of this crucial distribution channel during the lockout, the global market for processed meat saw revenue declines.
The frozen segment is expected to be the largest during the forecast period
The frozen segment is estimated to have a lucrative growth, due to its convenience in storage and transportation, frozen meat has a larger market share than fresh meat and has several advantages over the latter, including a longer shelf life, a lower risk of microbial contamination, and a growing popularity among young people due to its accessibility and lack of food processing.
The poultry segment is expected to have the highest CAGR during the forecast period
The poultry segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rising packaged chicken consumption and rising demand for processed poultry meat. The rising demand for poultry products from developing countries due to the lower price of poultry processed meat as compared to other meat products is expected to drive the market growth.
Region with highest share:
North America is projected to hold the largest market share during the forecast period owing to the large consumer base for processed foods and beverages. North America has a developed economy with a large population and a vast workforce. Growing consumer demand for convenience foods and high-protein animal meat products is driving the regional market. Consumers have easy access to processed beef thanks to the robust distribution channel network.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the growing popularity of processed meat. Urbanization and rising disposable income have had a favourable impact on market growth. The widespread adoption of Westernized culture is another important factor in the expansion of the local market.
Key players in the market
Some of the key players profiled in the Processed Meat Market include Hormel Food Corp., ConAgra, Tyson Food Inc, Foster Farms, Pilgrim’s Pride Corp, Cargill, Advance Food Company, JBS S.A., OSI Group, Swiss Meat & Sausages Co., Smithfield Foods, Inc., Cherkizovo Group, WH Group Limited, Foster Farms, Cranswick PLC
Key Developments:
In January 2022, Russian meat producer Cherkizovo Group acquired Tambov Turkey, which is the second-largest producer of turkey producer in Russia. The key strategy behind the acquisition is to maintain dominance over other players in the market.
In May 2021, Tyson Foods, a meat-processing behemoth, has launched new plant-based products, despite concerns about greenwashing.
In January 2021, Hormel Foods Corporation acquired Planters®' snacks, which is a subsidy of Kraft Heinz Company, the strategy behind this acquisition is an expansion of the business and expansion of the product portfolio.
In July 2020, Conagra Brands Inc. had invested USD 100 million to expand its meat snack processing plant in Troy, Ohio. The plant manufactures Slim Jim and Duke’s Smoked Sausages branded products.
In February 2020, Cranswick PLC purchased Buckle Farms Limited’s pig farming and rearing operations. This purchase allows the company to grow its pig processing business and increase its self-sufficiency by 30%.
In April 2019, JBS S.A. acquired Adelle Indstria de Alimentos, a local pork processor, to strengthen its position in the Brazilian pork processing market.
Product Types Covered:
• Fresh-Processed Meat
• Raw Fermented Meat
• Raw-Cooked Meat
• Pre-Cooked Meat
• Cured Meat
• Dried Meat
• Other Product Types
Meat Types Covered:
• Pork
• Beef
• Poultry
• Other Meat Types
Storage Types Covered:
• Chilled
• Canned
• Frozen
Distribution Channels Covered:
• Specialty Stores
• Online Retailing
• Convenience Stores
• Hypermarkets/Supermarkets
• Other Distribution Channels
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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