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According to Stratistics MRC, the Global Automotive Headrest Market is accounted for $10.82 billion in 2022 and is expected to reach $16.88 billion by 2028 growing at a CAGR of 7.7% during the forecast period. A passive safety feature that is integrated with the car seats is the headrest. Head restraint is another name for automotive headrests. In the event of an accident or sudden shock, headrests shield the driver and passengers, primarily from neck injuries. Depending on the height of the driver and passenger, auto headrest length can be altered. These headrests can be adjusted or removed from the top of the chairs as needed. The passenger seats are equipped with a variety of headrests, including active, automatically adjusted, and manually adjustable headrests.
According to the International Organization of Motor Vehicle Manufacturers (OICA), production was equivalent to sales in 2010, declining by 16% to less than 78 million vehicles.
Market Dynamics:
Driver:
Rising sales of luxury & electric vehicles
Due to the rising demand for shared mobility services, the market is anticipated to have considerable growth during the forecasted period. In the upcoming years, it is also projected that rising sales of luxury and electrified automobiles would boost the demand for automotive headrests. The market is anticipated to witness growth throughout the forecast period due to the customers' increased need for comfort and a safe driving environment. However, as car costs rise, more leather headrests being installed could slow the market's expansion.
Restraint:
Increasing installation of leather headrest
Prior to this, only a select few Rolls-Royce, Bentley, and Jaguar luxury cars had leather headrests and seats. However, with shifting consumer expectations, buyers of sedans and other entry-level vehicles have begun to want leather head restraints and seating for a more comfortable ride. For instance, Toyota and Chevrolet used it in the new Camry and Cavalier vehicles sold in the United States. However, it raises the vehicle's total cost. As a result, these elements can limit the market's expansion.
Opportunity:
Rise in purchasing power
The rising fleet and sales of automobiles around the world are driving the upward trend in the automotive headrest industry. This increase is the result of people having more disposable income and middle-class people having higher standards of living. These elements work in concert with rising used-car sales and a global desire for premium vehicles. The average passenger life is rising in developed nations like North America and Europe, which has a direct impact on the expansion of the automobile headrest aftermarket. Additionally, a simple financing option for buying a car or commercial vehicle is another crucial element that boosts the global fleet of vehicles
Threat:
High initial cost
Active seat headrest's high initial cost will impede the market's expansion. Active seat headrests are a feature of current cars. These headrests are active, meaning they shift forward in the event of a rear crash to lessen the risk of a sudden neck injury. However, the high production cost is expected to hinder the growth of the active seat headrest market.
Covid-19 Impact
Automobile manufacturing were forced to shut down as a result of the pandemic-induced lockdown or operate at reduced capacity after production resumed, which caused a significant decline in car production. However, as a result of shutdowns, suppliers of semiconductor chips and wafers shifted production to other industries, like consumer electronics. These chips have exceptionally long lead times due of their complexity (around 26 weeks). Chip manufacturers were therefore unable to meet the unexpected spike in demand. Automakers reduced output in 2021 as a result of this scarcity. Many governments have put up long-term initiatives to lessen reliance on the few semiconductor chip producers. Thus, over the medium to long term, these factors will support the automobile industry's recovery, which will advance the automotive headrest market.
The 6-way headrests segment is expected to be the largest during the forecast period
The 6-way headrest segment is estimated to have a lucrative growth. A 6-way headrest gives the passengers more comfort and support by letting them to adjust the head restraint position. Along with sliding up and down, it also allows users to adjust the side cushions' angle. As a result, automobile OEMs have begun offering it as an option. For instance, Jeep offers a 6-way option in its Cherokee model. At the moment, Ningbo Jifeng Auto Parts Co. is the only supplier of 6-way headrests for cars. Ltd. Thus, it is projected that 6-way automotive headrest usage would rise during the projection period as consumer preference for better seating comfort grows.
The passenger cars segment is expected to have the highest CAGR during the forecast period
The passenger cars segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the rising population, strong economy, and favourable regulations. Around 70.50 million passenger automobiles were produced worldwide in 2020, according to the International Organization of Motor Vehicle Manufacturers (OICA). Thus, it is anticipated that the demand for passenger cars would expand in the global market due to rising awareness of whiplash injuries and increased vehicle production, particularly of luxury vehicles.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to rising auto production and sales in the area, and is predicted to continue doing so over the course of the research period. The focus of manufacturing firms in this area is on developing cutting-edge headrests that would be essential in the event of an unexpected rear crash. The market for automotive active seat headrests in this area is being driven by factors including rising passenger car demand and strict safety requirements.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to the strong demand for comfortable driving and consumers' choice for luxury and in-vehicle driving safety features. Additionally, the region has a significant need for modern adjustable head restraints due to enacted rules on occupant safety and customers' higher disposable means.
Key players in the market
Some of the key players profiled in the Automotive Headrest Market include Adient Plc, Shanghai Daimay Automotive Interior Co., Ltd., Huntsman International LLC, Ningbo Jifeng Auto Parts Co., Ltd., Lear, Grammer AG, Futaba Sangyo Co. Ltd., Kwang Myung Industry Co., Ltd., Yanfeng Johnson, Magna International, Toyoto Boshoku, Faurecia
Key Developments:
In March 2022, Toyota Boshoku agreed with Shiroki and Aisin to acquire Shiroki's commercial right for automotive seat frame mechanism parts for Mazda Motor Corporation, Daihatsu Motor Co., Ltd., and Suzuki Motor Corporation and to further strengthen Toyota Boshoku's global competitiveness in the automotive seat business.
In February 2022, Lear Corporation completed the acquisition of Kongsberg Automotive’s Interior Comfort Systems (ICS) business unit. The acquisition will advance Lear’s seat component capabilities in the comfort seating solutions area.
In February 2022, Faurecia launched a new company, combining Faurecia and HELLA - FORVIA. FORVIA will be structured around six business groups, five of them already existing such as Seating, Interiors, Clean Mobility, Electronics and lighting while the Lifecycle solutions is the newly created segment.
Products Covered:
• Automatically Adjusting Headrest
• Active Headrest
• Manually Adjustable Headrest
• Other Products
Types Covered:
• 2-way Headrest
• 4-way Headrest
• Fixed Headrest
Vehicle Types Covered:
• Passenger Cars
• Light Commercial Vehicles (LCV)
• Heavy Commercial Vehicles (HCV)
• Electric Vehicles
Sales Channels Covered:
• Original Equipment Manufacturer (OEM)
• Aftermarket
Applications Covered:
• Rear Seat
• Front Seat
• Other Applications
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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