Jerky Snacks Market Forecasts to 2030 – Global Analysis By Product (Poultry, Pork, Beef and Other Products), Flavor (Maple, Babanero, Pepper, Barbecue, Sriracha, Pineapple and Teriyaki), Distribution Channel (Online and Offline) and By Geography

Jerky Snacks Market Forecasts to 2030 – Global Analysis By Product (Poultry, Pork, Beef and Other Products), Flavor (Maple, Babanero, Pepper, Barbecue, Sriracha, Pineapple and Teriyaki), Distribution Channel (Online and Offline) and By Geography

According to Stratistics MRC, the Global Jerky Snacks Market is accounted for $5.1 billion in 2023 and is expected to reach $9.3 billion by 2030 growing at a CAGR of 8.7% during the forecast period. A meat snack known as jerky is made from meat that has been marinated in spices, thinly sliced, and dried or smoked. Beef, turkey, and pork are just a few of the meats that can be used to make jerky. Other, more exotic meats can also be used. After being dried or smoked to remove moisture, the strips are then packaged to create a shelf-stable, protein-rich snack. In recent years, jerky snacks have become increasingly popular as a healthier substitute for other types of snacks that are high in sugar, salt, and bad fats.

According to the Simmons National Consumer Survey (NHCS) and the US Census, approximately 50.0% of the US population, or nearly 160 million people, consume meat snacks and beef jerky on a regular basis.

Market Dynamics:

Driver:

Shifting consumer preferences toward healthier snacks

Consumer preferences are shifting away from nutrient-rich snacks high in carbohydrates and toward snacks higher in protein. Rather to eating a sit-down meal, snacking is more common. Growing consumer demand for snacks that are nutrient-dense, that are high in healthy fats, iron, and B vitamins, is driving businesses in the food industry to produce nutrient-dense meat snacks. Demand for healthy substitutes like jerky snacks will rise as meat-related ailments become more prevalent and as customers' awareness of their own health increases.

Restraint:

Rising vegan popularity

The growing acceptance of vegan and vegetarian diets is anticipated to restrain market expansion. For people with dietary restrictions or medical issues, some jerky snacks may contain more sodium than others, which might be a worry. Some nations, particularly India, may experience market growth obstructions due to ethical issues. Consumers are becoming more and more interested in plant-based beef alternatives, which will likely slow industry expansion.

Opportunity:

Ease of use and portability

Jerky snacks are popular among busy people who want a quick and tasty snack since they are convenient for on-the-go consumption. A large amount of jerky is now consumed thanks to advances in packaging technology, the availability of goods with various flavors, and affordable prices. Numerous flavors and meat options, including beef, chicken, turkey, and hog, are readily available, appealing to a variety of client preferences. The market has expanded because to the decreasing cost of red meat and the consistent per-person consumption of jerky.

Threat:

Higher price compared to traditional snacks

Jerky snacks frequently cost more than regular snacks, which can prevent price-conscious consumers from embracing them. Manufacturers of goods that affect consumers' purchase decisions have challenges from volatile costs for raw materials including cattle, pork, and chicken. People with dietary restrictions or medical problems may be concerned about the higher salt level of some jerky snacks. As a result, high costs are a substantial impediment to market growth.

Covid-19 Impact:

The COVID-19 epidemic has accelerated the trend among consumers away from meat. Although livestock meat is not the cause of disease transmission, the widespread apprehension caused by social media influence and unfounded rumours surrounding the consumption of meat and meat products may encourage consumers to choose meat substitutes like jerky snacks, which are thought to be more hygienic and nutritious options. The intake of meat snacks during the pandemic is very slightly increased by these circumstances.

The beef segment is expected to be the largest during the forecast period

The beef segment is expected to be the largest during the forecast period. These foods are rich sources of protein, minerals, and vitamins. It has a lengthy shelf life and is offered in several varieties. At petrol stations and convenience stores, it was typically offered as a cheap, handy, and tasty snack. It contains a lot of iron, which is necessary for the formation of red blood cells and their function as the body's oxygen carrier. Grass-fed beef is becoming more and more popular among consumers.

The offline segment is expected to have the highest CAGR during the forecast period

The offline segment is expected to have the highest CAGR during the forecast period. The huge customer reliance on offline retailers for grocery purchases is anticipated to have a substantial impact on the expansion of jerky snacks. The accessibility of a wide range of brands and purchasing alternatives draws customers to traditional brick and mortar retailers. Offline sales are growing as a result of quick service and simple payment options.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. Jerky is a popular beef appetizer in the United States. A healthy lifestyle is becoming more and more popular, which is fueling the market's expansion and increasing demand for nutritious protein-rich snacks. After chips and almonds, jerky snacks rank fourth in terms of popularity among American snack foods. The easy availability of different brands of jerky snacks in convenience stores attracts consumers to jerky snacks. A further factor driving market expansion in Canada is rising consumer demand.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period, due to the growing popularity of meat sausages. Due to the expanding populations in emerging nations, the demand for meat snacks is predicted to increase, leading to market expansion. Long working hours and the rising demand for nutritious snacks to counteract the harmful health consequences of junk food are some of the factors projected to propel market expansion. A surge in health consciousness, altered lifestyles, and the advantages of protein-rich foods all contribute to the market's expansion.

Key players in the market

Some of the key players in Jerky Snacks market include Old Trapper Beef Jerky, PepsiCo, Inc., General Mills Inc., Bridgford Foods Corporation, The Hershey Company, Oberto Snacks Inc., Chefʼs Cut Real Jerky, Werner Gourmet Meat Snacks, OmahaSteaks.com, Inc., Hi-Country Snack Foods Inc., Conagra Brands, Tillamook Country Smoker, Kubisch Sausage Co., The Meatsnacks Group, New Braunfels Smokehouse, Jack Linkʼs, LLC, Nature Gnaws by Torito Brands LLC, Meatsnacks Group and Beyond Meat, Inc.

Key Developments:

In April 2023, PepsiCo’s has announced that its Doritos brand is moving into jerky with a new product launch as part of its partnership with Jack Link’s. The offering includes two flavors, Jack Link’s Doritos Spicy Sweet Chili and Flamin’ Hot flavored Original beef jerky and meat sticks.

In January 2023, Næra® award winning, innovative dairy snacks were showcased and their newest line of sustainable fish jerky snacks were launched at the show. Næra® has developed the gold standard for cheese snacks with the highest protein content and the first popped crunchy skyr snack on the market. Fish Jerky Crunch is the first dried fish snack to contain real butter, cheese and sustainable seafood.

In March 2022, Beyond Meat, Inc., a plant-based meat company, and PepsiCo, Inc. announced the invention of the first plant-based jerky in their joint venture. This step aims to expand the product portfolio and increase its reach among consumers.

Products Covered:
• Poultry
• Pork
• Beef
• Other Products

Flavors Covered:
• Maple
• Babanero
• Pepper
• Barbecue
• Sriracha
• Pineapple
• Teriyaki

Distribution Channels Covered:
• Online
• Offline

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Companies Mentioned
Old Trapper Beef Jerky
PepsiCo, Inc.
General Mills Inc.
Bridgford Foods Corporation
The Hershey Company
Oberto Snacks Inc.
Chefʼs Cut Real Jerky
Werner Gourmet Meat Snacks
OmahaSteaks.com, Inc.
Hi-Country Snack Foods Inc.
Conagra Brands
Tillamook Country Smoker
Kubisch Sausage Co.
The Meatsnacks Group
New Braunfels Smokehouse
Jack Linkʼs, LLC
Nature Gnaws by Torito Brands LLC
Meatsnacks Group
Beyond Meat, Inc