Highly Visible Packaging Market Forecasts to 2028 – Global Analysis By Type (Windowed Packaging, Plastic Container Packaging and Other Types), By End User (Agriculture, Fashion and Apparels, Electronics and Appliances and Other End Users) and Geography

Highly Visible Packaging Market Forecasts to 2028 – Global Analysis By Type (Windowed Packaging, Plastic Container Packaging and Other Types), By End User (Agriculture, Fashion and Apparels, Electronics and Appliances and Other End Users) and Geography

According to Stratistics MRC, the Global Highly Visible Packaging Market is accounted for $42.72 billion in 2022 and is expected to reach $73.85 billion by 2028 growing at a CAGR of 9.55% during the forecast period. The packaging of various products in the retail and food industries uses highly visible materials. Customers can see the product quality and quantity owing to the transparent packaging that is provided for products in this type of packaging. In the US, this sort of packaging is becoming more popular because it makes it simple to distinguish between brands and products. Additionally, it can be built with child- and tamper-proof features that secure and safeguard the item inside the package. Blister packaging, clamshell packaging, skin packaging, windowed packaging, tubs, cups, and trays are just a few examples of the various types of packaging that are regarded as high visibility packaging. Due to qualities like attractiveness, highly visible packaging helps a company stand out from its rivals in the market and increase visibility.

According to United States EPA, plastic bags use 40% less energy to produce and generate 80% less solid waste than paper. The study also revealed a pound of plastic takes 91% less energy to recycle as compared to a pound of paper.

Market Dynamics:

Driver:

Rising demand from pharmaceutical industry

The market will be driven during the forecast period by the rise in demand for pharmaceutical packaging for the storage and delivery of medications. It is also a profitable choice for product manufacturers and indirectly for consumers due to its durability, which includes features like a highly protective covering and tamper-proof construction. Because convenience foods are in high demand and because ease of use influences consumer purchasing decisions, manufacturers are using more high visibility packaging. Clear, high visibility packaging improves product identification and offers protection from tampering and damage. These elements are fueling market expansion.

Restraint:

High capital expenditure

Manufacturers are currently reluctant to invest in implementing this technology due to the relatively high capital cost of this type of packaging. Moreover, growing demand for plastics like PE, HDPE, LLDPE, PP, and LDPE for all packaging requirements is gradually pressuring manufacturers to choose recyclable alternatives, which lowers product visibility. Over the course of the forecast period, these factors are anticipated to hamper market growth.

Opportunity:

Increasing user awareness and innovation in packaging

It is anticipated that this market will generate significantly high revenue growth over the forecast period due to innovation in highly visible packaging technology and rising end-user awareness. Highly visible packaging is becoming more and more popular all over the world because it makes it simple to differentiate between different products and identify specific brands. A market for FMCG packaging design is also being created by the e-commerce sector's growing demand. The market for highly visible packaging is expected to grow in the near future as a result of these advantageous properties.

Threat:

Causes damage to Environment

Unfortunately, most packaging is single-use and is either thrown away or recycled instead of being reused. The US Environmental Protection Agency (EPA) estimates that nearly half of all municipal solid waste is made up of food and materials used in food packaging. More than 63 percent of the 258 million tonnes of municipal solid waste produced in the US in 2014 was packaging (for food and other purposes), and only 35 percent (89 million tonnes) of it was recycled or composted. As most of the waste includes plastic covers, plastic wrappers, visible packaging’s. Such aspects which pollute the Environment are impeding market expansion.

Covid-19 Impact

During the COVID-19 pandemic, eateries prioritised takeout and food deliveries during lockdowns, increasing the use of highly visible single-use plastic food containers. As a result, sales increased in the market under study. Increased e-commerce led to a global increase in the amount of plastics used in e-commerce packaging during the lockdowns that were implemented to stop the spread of COVID-19. High visibility packaging techniques for primary product packaging have become more popular as a result of an emphasis on a better consumer unpacking experience.

The Plastic Container Packaging segment is expected to be the largest during the forecast period

During the forecast period, the Plastic Container Packaging segment is anticipated hold the largest share due to its high visibility packaging which is easy to spot from a distance. It has many benefits, including effective content protection and improved shelf visibility on store shelves or in display areas. The most popular varieties in plastic containers are thermoformed containers with a top layer of aluminium foil that gives the package a high gloss, rigidity, and a minimal amount of protection. Moreover, containers are typically made of clear PET material in medium thicknesses such factors fuel the segment growth.

The Food and Beverage segment is expected to have the highest CAGR during the forecast period

The Food and Beverage segment is anticipated to witness highest CAGR during the projection period. The preservation of product quality is the main concern of the food and beverage industry. Innovations in packaging materials, particularly high visibility packages that enable increased levels of product visibility at retail stores without compromising on safety, shelf life, or cost-effectiveness, have been a key means by which manufacturers have accomplished through highly visible packaging. Moreover, high visible packaging is gaining popularity worldwide, is because it allows easy authentication of particular brands and product differentiation.

Region with largest share:

The North American market is anticipated to witness largest growth over the forecast period due to factors such as increased adoption of plastics containers by end-users in developing countries for storing dairy products and a rise in the number of consumer goods being purchased through online channels, which calls for highly visible packages with good graphics that will attract consumers attention from a distance. Moreover, availability of raw materials like polypropylene resins at lower prices in this region than in other regions makes it an advantageous location for the production of these kinds of packaging.

Region with highest CAGR:

Due to rising consumer product consumption, expanding population, and rising awareness, the Asia Pacific region is anticipated to witness the highest CAGR in the consumption of highly visible packaging during the forecast period. Additionally, the importance of food packaging in the area has increased, which ultimately fuels the expansion of the highly visible packaging market.

Key players in the market

Some of the key players profiled in the Highly Visible Packaging Market include Imex Packaging, Bemis Corporation, Sonoco Corporation, Bayer AG, Rohrer Corporation, Reynolds
Group Holdings Limited, Mondi Group, Creative Forming, Curwood, Inline Plastics, Printpack, Drug Package, Eastman Chemical, Anchor Packaging and Caraustar Industries.

Key Developments:

In February 2022, Mondi Group created a fully recyclable packaging solution for Warmhaus, a Turkish producer of radiators and boilers for home heating. The new Monocorr Box is a 100% recyclable corrugated board, including the inserts that cushion the packaged products. The previous Warmhaus packaging used expanded polystyrene (EPS) foam inserts, which have low recycling rates throughout Europe and generally end up in landfill or incineration facilities after disposal.

In November 2021, Amcor Rigid Packaging (ARP), in conjunction with America Recycles Day, announced a technological advancement that makes it possible for billions of small bottles to be recycled. ARP, known for its designed-to-be-recycled packaging, is always looking for ways to increase the amount of material that makes it to and through the recycling process.

In August 2021, Amcor started a new project, building two new sites in Asia and Europe to expand the global network complement existing innovation centers in North America.

Types Covered:
• Windowed Packaging
• Plastic Container Packaging
• Glass Container
• Corrugated Box
• Clamshell Packaging
• Blister Pack
• Shrink Wrap
• Other Types

End Users Covered:
• Agriculture
• Fashion and Apparels
• Electronics and Appliances
• Food and Beverage
• Healthcare
• Manufacturing
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements