Full-size Pickup Trucks Market Analysis and Forecast to 2030 – By Type (Single Cab, Double Cab and Crew Cab), Fuel Type (Gasoline, Diesel, Electric and Hybrid), End User (Commercial Use and Personal Use) and Geography

Full-size Pickup Trucks Market Analysis and Forecast to 2030 – By Type (Single Cab, Double Cab and Crew Cab), Fuel Type (Gasoline, Diesel, Electric and Hybrid), End User (Commercial Use and Personal Use) and Geography

According to Stratistics MRC, the Global Full-size Pickup Trucks Market is accounted for $92.2 billion in 2024 and is expected to reach $129.3 billion by 2030 growing at a CAGR of 5.8% during the forecast period. Full-size pickup trucks are large, versatile vehicles designed for heavy-duty tasks, featuring robust frames, powerful engines, and substantial towing and payload capacities. Popular for both personal and commercial use, they offer spacious interiors, advanced safety and tech features, and various bed and cab configurations. These trucks are perfect for transporting goods, going off-road, and serving as reliable workhorses in construction, farming, and other demanding industries.

According to a report by S&P Global Mobility, a leading automotive industry analyst firm, the full-size pickup truck market in the United States witnessed strong sales in 2023, with over 7.5 million units sold.

Market Dynamics:

Driver:

Demand for utility and versatility

Full-size pickup trucks are experiencing growing demand due to their unmatched utility and versatility. These vehicles offer a combination of passenger comfort, cargo capacity, and towing capability that appeals to both personal and commercial users. Their ability to handle diverse tasks, from daily commuting to heavy-duty hauling, makes them attractive to a wide range of consumers. The increasing popularity of outdoor activities and DIY projects further drives demand, as full-size trucks can easily transport recreational equipment and building materials.

Restraint:

Safety concerns

Safety concerns pose a significant restraint for the full-size pickup truck market. Recent crash tests conducted by the Insurance Institute for Highway Safety (IIHS) have revealed shortcomings in rear-seat passenger protection for several popular models. The large size and weight of these vehicles, while perceived as safer by some consumers, can also present challenges in terms of maneuverability and stopping distance. Additionally, there are growing concerns about the impact of these larger vehicles on pedestrian safety and smaller vehicles in collisions. These safety issues may influence consumer purchasing decisions and potentially lead to stricter regulations, affecting market growth.

Opportunity:

Expansion into new markets

The full-size pickup truck market has significant opportunities for expansion into new markets, particularly in regions where these vehicles have traditionally been less popular. As consumer preferences evolve and lifestyles change globally, there is potential to introduce full-size trucks to markets that have historically favored smaller vehicles. This expansion could be driven by increasing urbanization, growing middle-class populations, and changing work patterns in emerging economies. Additionally, the development of electric and hybrid full-size trucks opens up opportunities in markets with strict emissions regulations.

Threat:

Competition from SUVs and crossovers

The full-size pickup truck market faces a significant threat from the growing popularity of SUVs and crossovers. These vehicles offer many of the same benefits as pickup trucks, including spacious interiors, high seating positions, and perceived safety, often with better fuel efficiency and handling. As SUV and crossover models continue to improve in capability and comfort, they may siphon potential customers away from the full-size pickup truck segment. This competition could lead to market share erosion and pressure on pricing and profitability for pickup truck manufacturers.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted the full-size pickup truck market, causing production halts and supply chain issues. However, the segment showed resilience, with demand rebounding quickly. The pandemic accelerated trends favoring personal transportation and outdoor activities, benefiting truck sales. Economic stimulus measures and low interest rates also supported consumer spending on larger vehicles. Long-term impacts include an increased focus on domestic production and supply chain resilience.

The crew cab segment is expected to be the largest during the forecast period

The crew cab segment is poised to dominate the full-size pickup truck market due to its versatility and appeal to a wide range of consumers. Crew Cab models offer spacious interiors with full-size rear doors and ample seating, making them suitable for both family use and work applications. This configuration balances passenger comfort with cargo capacity, appealing to buyers who use their trucks for both personal and professional purposes. Additionally, the increased interior space allows for more luxury features and technology integration, attracting consumers seeking comfort alongside utility.

The electric segment is expected to have the highest CAGR during the forecast period

The electric segment in the full-size pickup truck market is anticipated to experience the highest CAGR during the forecast period. This rapid growth is driven by increasing environmental concerns, government regulations promoting electric vehicles, and advancements in battery technology. Electric pickup trucks offer the potential for lower operating costs, reduced emissions, and high-performance capabilities that appeal to both traditional truck buyers and new environmentally conscious consumers. Major manufacturers are investing heavily in electric truck development, with several models already launched or in the pipeline. The novelty and technological appeal of electric trucks, combined with improving charging infrastructure, are expected to drive significant growth in this segment.

Region with largest share:

North America is expected to dominate the full-size pickup truck market due to a long-standing truck culture and consumer preferences. The region's vast geography, diverse climate, and strong tradition of outdoor activities contribute to the popularity of these vehicles. Full-size trucks are deeply ingrained in American work and lifestyles, serving both commercial and personal needs. The presence of major manufacturers and their extensive dealer networks in North America further solidifies the region's market dominance. Additionally, relatively lower fuel prices and a preference for larger vehicles contributes to the sustained demand for full-size pickup trucks in this region.

Region with highest CAGR:

The Asia Pacific region is expected to experience the highest CAGR in the full-size pickup truck market. This growth is driven by increasing urbanization, rising disposable incomes, and changing consumer preferences in countries like China and India. As these economies develop, there's a growing demand for versatile vehicles that can serve both personal and commercial needs. The expansion of e-commerce and last-mile delivery services in the region also contributes to the increased adoption of pickup trucks. Additionally, as global manufacturers seek to diversify their markets, they are introducing more full-size truck models tailored to Asian preferences, further stimulating market growth in the region.

Key players in the market

Some of the key players in Full-size Pickup Trucks market include Ford Motor Company, General Motors Company, Toyota Motor Corporation, Stellantis N.V., Nissan Motor Co. Ltd., Volkswagen Group, Tata Motors Ltd., Ashok Leyland Ltd., Hyundai Motor Company, Suzuki Motor Corporation, Kia Corporation, Mahindra & Mahindra Ltd., Honda Motor Co., Ltd., Isuzu Motors Ltd., Mitsubishi Motors Corporation, Mazda Motor Corporation and Rivian Automotive, Inc.

Key Developments:

In April 2024, Chevrolet confirmed that the 2024 Chevrolet Silverado RST First Edition—that’s the top-of-the-line model and the first version of the electric Chevy pickup available to individual buyers—is still coming and it will be a better deal than it what was originally announced. The Silverado RST First Edition will arrive “by mid-year,” according to Chevrolet, at a price of $96,495, including the mandatory $1,995 destination charge, with an EPA range of 440 miles from a battery pack that appears to be the same 205 kwh as used in the GMC Hummer EV.

In April 2024, Nissan is collaborating with Mitsubishi to develop next-gen one-ton pickup trucks, including electric and plug-in hybrid variants.

In April 2024, Japanese manufacturer Isuzu announced the launch of its first electric car next year, initially in Europe. The D-MAX BEV pickup truck will initially launch in selected countries, such as Norway, in 2025.  

Types Covered:
• Single Cab
• Double Cab
• Crew Cab

Fuel Types Covered:
• Gasoline
• Diesel
• Electric
• Hybrid

End Users Covered:
• Commercial Use
• Personal Use

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements