Fruit Puree Market Forecasts to 2030 – Global Analysis By Product (Tropical and Exotic Fruits, Citrus Fruits, Berries and Other Products), Fruit Type (Apple Puree, Banana Puree, Plum Puree, Strawberry Puree and Other Fruit Types), Nature (Organic and Conventional), Application and by Geography
According to Stratistics MRC, the Global Fruit Puree Market is accounted for $5.04 billion in 2023 and is expected to reach $8.81 billion by 2030 growing at a CAGR of 8.3% during the forecast period. A rich and adaptable culinary creation, fruit puree is created by blending cooked or fresh fruits into a thick, smooth consistency. In order to extract the fruit's natural flavors in a concentrated form, this process involves removing the seeds, skins, and cores. A multitude of fruits, including berries, mangoes, apples, and bananas, can be pureed to create a rich, colourful, and flavourful treat. Moreover, fruit puree is a versatile ingredient that can be used in savoury and sweet recipes. It tastes great in desserts, sauces, smoothies, and cocktails.
According to the American Heart Association, maintaining a heart-healthy lifestyle involves a combination of regular physical activity, a balanced diet rich in fruits and vegetables, and managing stress to reduce the risk of cardiovascular diseases.
Market Dynamics:Driver:Expanding knowledge of health advantages
One of the main factors propelling the fruit puree market is the growing awareness of the health advantages of eating fruit. Consumers are actively looking for products that support their wellness objectives as they become more health-conscious. Fruit purees are thought to be a nutrient-dense addition to a variety of food and beverage products because they are high in vitamins, antioxidants, and natural sugars. Additionally, the increasing recognition of the health benefits of fruit-based ingredients is driving demand for fruit purees in a variety of market sectors.
Restraint:Limited shelf life and difficulties with storage
The market for fruit purees is significantly constrained by the comparatively short shelf life of these products. Fruit purees frequently have a shorter shelf life than certain other food products, despite improvements in processing and packaging technologies. Furthermore, this restriction may make it difficult to distribute goods, manage inventories, and prevent product waste, especially in areas with slower market turnover or less developed logistics infrastructure.
Opportunity:Growing consumer interest in natural and organic products
The market for fruit purees is poised for growth due to consumers' growing preference for natural and organic products. Fruit purees are a natural and minimally processed product that naturally fits with consumer preferences, especially in this age of clean labels and transparent ingredient sourcing. Moreover, producers can take advantage of this market by highlighting the natural and organic components of their fruit puree products.
Threat:Climate change and risks to agriculture
Due to the fact that it affects the sustainability and predictability of fruit production, climate change presents a serious threat to the market for fruit purees. Crop yields and quality can be impacted by changes in weather patterns, high temperatures, and an increase in pest and disease incidence. Furthermore, a steady and dependable supply of raw materials for fruit purees is threatened by these agricultural uncertainties, which could result in higher costs and supply chain disruptions.
Covid-19 ImpactThe fruit puree market has been greatly affected by the COVID-19 pandemic, which has caused disruptions in the supply chain, production, and demand. Fruit puree demand in beverages and desserts has been impacted by the temporary decline in the foodservice sector caused by restrictions on movement, restaurant closures, and changes in consumer behavior. Additionally, the production and distribution of fruit purees have been hampered by labor shortages, increased safety regulations, and logistical difficulties. This could open up new markets for fruit purees as people begin to prioritize natural ingredients and nutrition during the post-pandemic recovery phase.
The Citrus Fruits segment is expected to be the largest during the forecast period
It is projected that the citrus fruit segment will command the largest market share. Because of their tangy and refreshing flavors, citrus fruits—which include oranges, lemons, limes, and grapefruits—are a popular option for a variety of food and beverage application. Because purees of citrus fruits can improve flavor profiles and add natural acidity, they are frequently used in drinks, desserts, sauces, and other culinary creations. Furthermore, the popularity of citrus fruit purees can be attributed to the general consumer preference for citrus-infused products, and their dominance in the fruit puree market can be largely attributed to their versatility in both sweet and savory applications.
The Banana Puree segment is expected to have the highest CAGR during the forecast period
The banana puree segment has grown at the highest CAGR. Due to its broad application in a variety of food and beverage products, such as baby food, smoothies, desserts, and baked goods, banana puree has seen a spike in demand. Bananas are becoming more and more popular due to growing consumer awareness of their nutritional advantages, including being a good source of dietary fiber and potassium. Banana puree's natural sweetness and creamy texture also make it a popular ingredient among health-conscious consumers looking for substitutes for artificial additives and refined sugars. Moreover, the market growth of banana puree has been significantly fueled by its convenience and versatility in both sweet and savory applications, setting it apart from other fruit puree segments.
Region with largest share:Europe has also been a major player in the global fruit puree market. Fruit puree demand in Europe is fueled by a number of factors, including a growing need for novel and varied flavor profiles, a well-established food and beverage industry, and a strong emphasis on natural and organic food products. Germany, France, and the United Kingdom are just a few of the European Union nations that have made significant contributions to the market share of the region. Additionally, fruit purees are a great fit for the characteristics of the high-quality, premium food products that the European consumer base prefers, especially when it comes to sustainability.
Region with highest CAGR:The global market for fruit puree has been growing at the highest CAGR in the Asia-Pacific region. The dynamic growth of the region is attributed to a number of factors, including rising disposable incomes, changing dietary preferences, and growing populations in nations like India and China. Asia-Pacific market expansion has been driven by the growing awareness of the nutritional benefits of pureed fruit and the demand for convenient and healthy food and beverage options. Furthermore, fruit purees are becoming more and more popular in a variety of applications due to factors like increased urbanization and a desire for diets more in line with Western culture.
Key players in the marketSome of the key players in Fruit Puree market include Ingredion Incorporated, Milne Fruit Products, Agrana Beteiligungs AG, Nestlé S.A., Tree Top Inc, Uren Food Group Limited, Symrise AG, Dennick Fruitsource, Kerry Group PLC, Grunewald International and China Kunyu Industrial.
Key Developments:In November 2023, Ingredion Incorporated, a leading global provider of ingredient solutions to the food and beverage industry, today announced that it has signed a definitive agreement to divest its business in South Korea to an affiliate of the Sajo Group, a leading food company headquartered in Seoul, South Korea. The transaction is expected to close in the first quarter of 2024, subject to regulatory approvals and satisfaction of other customary closing conditions.
In August 2023, Taste and nutrition company Kerry Group is partnering with Unigrain, an Australian producer of plant-based food and beverage ingredients on dairy alternatives, according to various sources. The partnership will also enhance market growth for the plant-based category in the region. It is designed to provide food and beverage brands and manufacturers access to a unique combination of ingredients, R&D, and processing solutions that will help them craft oat milk and other applications using Australian-grown oats.
Products Covered:
• Tropical and Exotic Fruits
• Citrus Fruits
• Berries
• Other Products
Fruit Types Covered:
• Apple Puree
• Banana Puree
• Plum Puree
• Strawberry Puree
• Other Fruit Types
Natures Covered:
• Organic
• Conventional
Applications Covered:
• Cosmetics and Personal Care Products
• Food and Beverage
• Other Applications
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances