Fresh Berries Market Forecasts to 2030 – Global Analysis By Crop Type (Blackberry, Blueberry, Raspberry, Strawberry and Cranberry), Nature, Distribution Channel and By Geography According to Stratistics MRC, the Global Fresh Berries Market is accounted for $24.1 billion in 2023 and is expected to reach $35.6 billion by 2030 growing at a CAGR of 5.7% during the forecast period. A berry is a small, typically edible fruit with pulp. Brightly colored berries can be delicious or bitter. Fiber, antioxidants, vitamin C, vitamin K, and manganese are all abundant in berries. A berry is a common type of edible fruit. They naturally include a variety of vitamins, minerals, phytochemicals, carotenoids, flavonoids, and antioxidants. These berry components are known to be beneficial for the skin because of their anti-inflammatory and antioxidant qualities.
According to the Food and Agriculture Organization, the total production of berries has increased gradually over the years across major producing countries. As per the China Horticulture Board, China is the largest producer of fresh berries in the world. It produced 3.3 million metric ton of berries in 2019.
Market Dynamics:
Driver:
Increase in health consciousness
The main factor driving the growth of fresh berries is the rise in health consciousness among consumers. Fresh berries' growing popularity is due to the variety of nutrients they contain, including protein, potassium, magnesium, copper, manganese, iron, and vitamin B6. Some berries are high in fiber, which improves digestion and aids in blood sugar regulation. Fresh berries have a number of health advantages, so their consumption is rising, barberry treats diabetes and aids in liver cleansing. Blackberries work similarly to prevent inflammation, fight cancer, and enhance brain function.
Restraint:
High cost
The high cost of natural products causes a drop in product sales, which can impede the market's expansion. The cost of fruits grown organically is higher than those grown conventionally, which is a substantial impediment to the market. Organic products have higher manufacturing costs because they require more work per unit of output. The variety of businesses results in reduced sales efficiencies. Because organic products are produced in relatively small quantities, marketing and distribution are less effective and more expensive.
Opportunity:
New product launch
Companies are concentrating on introducing new varieties of berries. The top market companies are involved in growing and providing fresh organic berries. To meet growing consumer demand, businesses are introducing fresh berries of premium quality and branded products. Additionally, they are attempting to increase their production capacity in order to accommodate a sizable consumer base. For instance, Driscoll's announced that it would introduce its Limited Edition Sweetest Batch Blackberries in February 2020. With the addition of this new berry variety, the premium flavor selection for strawberries, raspberries, blueberries, and blackberries is complete.
Threat:
Climate change and food safety concerns
The production and quality of fresh berries can be severely impacted by climate change. Crops can be harmed by unpredictable weather patterns, extremely high temperatures, and natural disasters, which will reduce yields and increase prices. Markets for fresh berries are susceptible to foodborne infections, including Salmonella and E. coli. These outbreaks may cause serious health issues, product recalls, and a decline in customer confidence.
Covid-19 Impact:
Global demand for fresh berries has been directly and negatively impacted by the COVID-19 outbreak. The value-added activities were significantly impacted since a broken distribution chain tends to reduce berry consumption around the world. The repercussions will mostly manifest themselves as changes in consumer spending, labor availability, logistics, and trade for fresh product enterprises like berries.
The conventional segment is expected to be the largest during the forecast period
Conventional segment is expected to dominate the largest share throughout the projection period. Conventional products have a lower production cost than those made from organic materials. The variety of businesses results in reduced sales efficiencies. Because conventional items are manufactured in substantially bigger quantities, their marketing and distribution are more effective and less expensive. Additionally, the supply of conventional food is more plentiful than that of organic food and meets the rising demand.
The strawberries segment is expected to have the highest CAGR during the forecast period
Because strawberries are one of the most popular fruits among children, many producers of jams and tarts use strawberries in their products. Strawberries are a healthy fruit option for kids since they are high in fiber, vitamins, and antioxidants. Strawberries presently hold the majority of the market share due to their widespread availability and consumption. The fruit is well-liked for ingestion because of its unique nutritional value, aroma, sweetness, and juicy texture. Strawberries also contain a wealth of essential micronutrients, including vitamin C, folates, minerals, and a number of antioxidants.
Region with largest share:
Asia Pacific is projected to hold the largest share of the market throughout the projected period. Fresh berry consumption is most prevalent in Asia-Pacific, accounting for a large portion of global consumption. Given the temperature of the region and provided that the types are properly chosen and the technology is followed, the yield of blueberries in Central Asian countries is likely to increase, the region's blueberry harvest coincides with a very advantageous time for exports.
Region with highest CAGR:
Asia Pacific is estimated to witness lucrative growth over the projected period. Asia-Pacific constitutes where the majority of berries are produced worldwide. In this region, China and Japan are the top producers of fresh berries. Additionally, there is a considerable demand for berries on the international market, and Asia has comparatively inexpensive labor costs, and the area has a lot of potential for growing blueberries and other berries.
Key players in the market
Some of the key players in Fresh Berries market include Aberdare Fresh Berries, Ardo NV, Cascadian Farm, Connoisseurs, Coop Cooperative, Driscoll’s, Inc., EDEKA Minden-Hannover Foundation & Co. KG, Extra Blues, Gourmet, Hortifrut S.A., Kirkland, Meridian Fine Foods, Naturipe Berry Growers, Inc., Neufeld Farms, Red Fruit & Co., Rostaa, SC Johnson, Soloberry, Taylor Farms Retail Group and Welch’s Inc.
Key Developments:
In August 2022, Urgent recall for popular Ardo Frozen Fruitberry Mix due to Hepatitis A. The Food Safety Authority has issued a warning to the public not to consume the fruit mix sold in supermarkets across Ireland.
Crop Types Covered:
• Blackberry
• Blueberry
• Raspberry
• Strawberry
• Cranberry
Natures Covered:
• Conventional
• Organic
Distribution Channels Covered:
• Offline
• Online
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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