Floriculture Market Forecasts to 2030 – Global Analysis By Product Type (Bedding Plants, Cut Flowers, Cut Foliage, Propagation Material and Other Product Types), Flower Type (Carnations, Chrysanthemum, Freesia, Hydrangea and Other Flower Types), Sales Cha

Floriculture Market Forecasts to 2030 – Global Analysis By Product Type (Bedding Plants, Cut Flowers, Cut Foliage, Propagation Material and Other Product Types), Flower Type (Carnations, Chrysanthemum, Freesia, Hydrangea and Other Flower Types), Sales Channel and By Geography

According to Stratistics MRC, the Global Floriculture Market is accounted for $65.15 billion in 2024 and is expected to reach $117.95 billion by 2030 growing at a CAGR of 10.4% during the forecast period. Floriculture is the branch of horticulture that focuses on the cultivation, production, and management of flowering and ornamental plants. It encompasses the growing of flowers for both commercial and decorative purposes, ranging from cut flowers to potted plants, bedding plants, and ornamental shrubs. The field involves a combination of agronomy, plant breeding, pest management, and post-harvest handling to ensure the high quality of flowers. Floriculture also extends to the design and arrangement of flowers for events, landscaping, and retail sales. This industry plays a vital role in global economies, contributing to both agriculture and the floral trade.

According to the National Agricultural Statistics Service, Americans purchased approximately 10 million cut flowers daily from retail outlets in 2022. The Society of American Florists also reported 12,154 retail florist shops and around 500 wholesale cut flower distributors in 2022.

Market Dynamics:

Driver:

Rising focus on wellness and mental health

The growing emphasis on wellness and mental health has significantly influenced the floriculture industry, as people increasingly recognize the positive effects of plants on well-being. Research shows that exposure to flowers and greenery can reduce stress, improve mood, and enhance cognitive function, making plants a popular choice for home and office environments. This awareness has driven demand for indoor plants, particularly varieties that promote relaxation and mindfulness, such as succulents, peace lilies, and lavender. Floriculture businesses are responding by offering plants tailored to wellness trends, along with promoting plant care as a form of self-care.

Restraint:

High production costs

High production costs are a significant challenge in the floriculture industry, affecting both large-scale farms and small growers. Several factors contribute to these rising costs, including labor, energy, raw materials, and technology. Floriculture often relies on manual labor for planting, harvesting, and packaging, which increases operational expenses. The use of energy-intensive greenhouses to maintain optimal growing conditions for flowers, especially in colder climates, adds to energy bills. The cost of inputs such as fertilizers, pesticides, and soil amendments is also on the rise due to inflation and supply chain disruptions. The industry faces competition from cheaper imported flowers, making it difficult for local producers to remain profitable.

Opportunity:

Increase in weddings and special events

The rise in weddings and special events has significantly boosted the floriculture industry, creating a steady demand for flowers and decorative plants. As more couples and event planners seek to make occasions memorable, the demand for floral arrangements—ranging from bridal bouquets to elaborate centerpieces—has grown substantially. Weddings, in particular, have become more lavish, with an emphasis on personalized and extravagant floral designs that reflect the couple's unique style. This has led to increased sales of both fresh-cut flowers and potted plants, benefiting growers, wholesalers, and florists. Additionally, events such as corporate gatherings, parties, and milestone celebrations also require floral decorations, creating a year-round demand for high-quality blooms.

Threat:

Regulatory and import restrictions

Regulatory and import restrictions have become significant barriers to the growth of the floriculture industry globally. Stringent regulations on plant health, including quarantine measures and phytosanitary standards, are often imposed to prevent the spread of pests, diseases, and invasive species. While necessary for ecological safety, these restrictions can delay or complicate the import and export of flowers and plants, raising costs and reducing market access. Different countries have varying regulations, creating challenges for growers and exporters to navigate the complex legal landscape. Tariffs and trade barriers further exacerbate this issue, making it harder for businesses to maintain competitive pricing.

Covid-19 Impact:

The COVID-19 pandemic had a significant impact on the floriculture industry, disrupting both production and distribution channels. During lockdowns, many nurseries and flower farms faced labor shortages due to travel restrictions and quarantine measures, hindering their ability to grow, harvest, and process flowers. Supply chain disruptions, including transportation delays and border closures, further affected the delivery of flowers to international markets. However, many floriculture businesses faced financial strain as they were forced to discard unsold inventory due to short shelf life and limited market access.

The Cut Flowers segment is expected to be the largest during the forecast period

Cut Flowers segment is expected to dominate the largest share over the estimated period, contributing to both domestic markets and global trade. This sector focuses on the cultivation and sale of flowers specifically grown for floral arrangements, decorations, and retail purposes. Advances in breeding techniques, along with improved cultivation practices, have led to the development of varieties with longer shelf lives, enhanced colors, and improved resistance to disease. Innovations in packaging and transportation have also enabled flowers to be shipped more efficiently across long distances, expanding global trade. The growing demand for cut flowers in events such as weddings, festivals, and holidays has further fueled the sector's expansion.

The Franchises segment is expected to have the highest CAGR during the forecast period

Franchises segment is estimated to grow at a rapid pace during the forecast period. By leveraging established business systems and brand recognition, floriculture franchises enable local and regional flower businesses to offer consistent quality, variety, and customer service. Franchisees benefit from proven business strategies, marketing support, and training, helping them thrive in a competitive market. Additionally, the scalability of franchises allows floriculture businesses to expand rapidly, reaching new markets and increasing consumer awareness of floral products. The integration of technology in operations, including online ordering platforms and efficient supply chain management, further strengthens the franchise model's impact, making flowers more accessible to a wider audience.

Region with largest share:

North America region is poised to hold the largest share of the market throughout the extrapolated period. As consumers increasingly seek aesthetic enhancements for their homes, gardens, and commercial spaces, the popularity of decorative plants and flowers has surged. This trend is driven by a desire for sustainable and visually appealing environments, as well as a heightened interest in indoor gardening and landscaping. Additionally, the rise of social media platforms has amplified the influence of plant-based aesthetics, with people sharing their plant collections and floral arrangements, creating a culture of “plant appreciation.” This shift is supported by innovations in horticulture, including improved plant varieties, better growing techniques, and enhanced distribution channels, which make ornamental plants more accessible.

Region with highest CAGR:

Europe region is estimated to witness the highest CAGR during the projected time frame. Governments across European countries have implemented a range of policies aimed at promoting flower production, export, and environmental sustainability. These policies include financial subsidies, tax incentives, and research grants to support growers and businesses in the floriculture sector. Additionally, there is an emphasis on adopting sustainable agricultural practices, such as eco-friendly farming methods and the reduction of pesticide use, aligned with the European Green Deal and the Farm to Fork Strategy. Trade agreements and export incentives further boost the competitiveness of European floriculture in global markets.

Key players in the market

Some of the key players in Floriculture market include Danziger Group, Flamingo Horticulture Ltd, Forest Produce Ltd, Karuturi Global Limited, Multiflora Ltd, Native Floral Group, Ruparelia Group, Selecta Cut Flowers SAU, Syngenta Flowers. Inc and Verbeek Export B.V.

Key Developments:

In April 2024, Costa Farms launched its latest Greenteriors collection, featuring a curated selection of eight plants. The Baltic Blue Pothos, Global Green Pothos, Mini Monstera, Monstera Little Swiss, Pink Princess Philodendron, Polka Dot Begonia, Raven ZZ Plant, and Silver Dragon Alocasia are among them. Through this release launch, Costa Farms aims to assist both consumers and designers in enhancing their environments and overall well-being.

In January 2024, Costa Farms acquired Battlefield Farms, a grower of over 700 bedding annuals and perennials. This strategic acquisition expands Costa Farms' geographical reach and strengthens its position within the industry. By integrating Battlefield Farms into its operations, Costa Farms strengthened its commitment to the All Thumbs are Green Mission, ensuring that it continues to provide top-quality plants and exceptional gardening experiences to its expanding customer base.

In February 2022, Royal Van Zanten partnered with The Queen's Flowers to develop a fresh flower variety, Astronova. Astronova flowers have a distinct appearance and longer-than-average vase life. This partnership is vital for consistently affirming and enhancing Astronova's demand in the market.

Product Types Covered:
• Bedding Plants
• Cut Flowers
• Cut Foliage
• Propagation Material
• Other Product Types

Flower Types Covered:
• Carnations
• Chrysanthemum
• Freesia
• Hydrangea
• Other Flower Types

Sales Channels Covered:
• Direct Sales
• Franchises
• Specialty Stores
• Supermarkets/Hypermarkets
• Online Retailers

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances