Event And Exhibition Market Forecasts to 2030 – Global Analysis By Type (B2B (Business-to-Business), B2C (Business-to-Consumer), Mixed/Hybrid and Other Types), Event Type (Corporate Events, Trade Shows & Exhibitions, Social Events, Sports Events and Other

Event And Exhibition Market Forecasts to 2030 – Global Analysis By Type (B2B (Business-to-Business), B2C (Business-to-Consumer), Mixed/Hybrid and Other Types), Event Type (Corporate Events, Trade Shows & Exhibitions, Social Events, Sports Events and Other Event Types), Organizing Type (In-House, Professional Event Management Companies and Other Organizing Types), Revenue Stream, End User and by Geography

According to Stratistics MRC, the Global Event and Exhibition Market is accounted for $39.75 billion in 2023 and is expected to reach $59.38 billion by 2030 growing at a CAGR of 5.9% during the forecast period. Events and exhibitions promote networking and cooperation by providing dynamic venues for people and companies to present their goods, services, and concepts. Events such as trade shows, conferences, and cultural exhibitions offer a distinctive chance for attendees to interact with a wide range of people, share expertise, and remain up-to-date with current developments in the field. Moreover, events provide a dynamic, live experience that enables people to meet new people, form relationships, and discover new opportunities.

According to the International Trade Show Association, events and exhibitions play a pivotal role in fostering global business connections, providing a platform for industries to showcase innovations, and facilitating valuable networking opportunities among professionals.

Market Dynamics:

Driver:

Prioritizing in-person communication

One of the main factors driving the event and exhibition market is the continued significance of in-person interactions. Even with the growth of virtual communication, the business community understands the value of personal relationships, which cannot be replaced. Professionals can interact directly, form bonds with one another, and gain confidence through events and exhibitions. Additionally, in industries where decision-making is heavily reliant on tangible experiences, this emphasis on face-to-face interactions is especially important.

Restraint:

High financial restraints

The impact of budgetary restrictions is one of the major barriers to the event and exhibition markets. Financial constraints are a common issue for both organizers and participants, and allocating funds for exhibitions can be very difficult. Businesses may be less willing to spend on events during uncertain economic times, which could have an impact on the number and size of exhibitions. Furthermore, tight budgets may also make it more difficult to include cutting-edge features and technologies, which could reduce the events' overall impact and competitiveness.

Opportunity:

Digitalization and mixed-model approaches

The event and exhibition markets can benefit from the opportunities presented by the changing landscape to leverage digital integration. Using hybrid event models offers the chance to reach a larger audience by integrating both virtual and in-person components. Moreover, adopting cutting-edge digital platforms for immersive experiences, online networking, and virtual exhibits improves accessibility and engagement and creates new growth opportunities.

Threat:

Safety and health issues

The event and exhibition industries are heavily exposed to the persistent threat of health crises, including pandemics. Event cancellations, lower attendance, or a greater reluctance to attend large gatherings can all be caused by worries about attendees' safety. Additionally, in order to minimize these risks and guarantee the industry's resilience in the face of unanticipated health challenges, it becomes imperative to adjust to and manage health and safety protocols effectively.

Covid-19 Impact

The event and exhibition market has experienced a significant and unparalleled impact due to the COVID-19 pandemic. Many events were canceled, postponed, or virtualized as a result of the widespread lockdowns, travel restrictions, and social distancing measures that were put into place worldwide. The industry saw a sharp drop in revenue as a result of fewer exhibitor participation, attendance, and sponsorships. In order to adjust to the new normal, event planners swiftly shifted to virtual platforms, emphasizing the significance of digital integration. Furthermore, health and safety issues took precedence, changing the environment by enacting strict guidelines.

The B2B (Business-to-Business) segment is expected to be the largest during the forecast period

In the event and exhibition market, the business-to-business (B2B) segment has the largest share. B2B events are designed to meet the specific requirements of companies by providing opportunities for networking, collaboration, and the display of goods and services intended for professionals in the industry. These events include conferences, trade shows, and exhibitions where businesses discuss strategies, look into creative solutions, and establish alliances. Moreover, the B2B market is a major force behind the general dynamism and expansion of the event and exhibition industry because of its focus on promoting deep connections and knowledge exchange among important decision-makers.

The Entertainment segment is expected to have the highest CAGR during the forecast period

With the highest CAGR, the entertainment sector has emerged as the market leader in the event and exhibition space. Entertainment events and exhibitions have become captivating spectacles due to technological advancements and the growing demand for immersive experiences. Additionally, the industry provides a wide range of chances for organizers and exhibitors to create distinctive and unforgettable experiences, from live performances and music festivals to sporting events and theatrical productions.

Region with largest share:

In the event and exhibition market, Europe is expected to hold the largest share. The region's dominant position is a result of its diverse economies, rich cultural legacy, and well-established event infrastructure. Globally recognized locations for major events, exhibitions, and trade shows in a variety of industries are European cities like London, Paris, Frankfurt, and Barcelona. Furthermore, international businesses and organizations find the region an appealing option to exhibit their goods and services due to its robust connectivity, vast transportation networks, and top-notch exhibition venues.

Region with highest CAGR:

Asia Pacific has the highest CAGR in the event and exhibition market. The demand for events and exhibitions has significantly increased in the region due to the fast-developing economies of China, India, and Southeast Asian nations. The need for trade exhibitions, conferences, entertainment events, and experiential marketing has increased in Asia Pacific due to the region's growing middle class, rising disposable income, and increasing urbanization. Moreover, the industry's expansion has also been aided by the region's growing investments in infrastructure development and the emergence of contemporary exhibition venues.

Key players in the market

Some of the key players in Event And Exhibition market include Deutsche Messe AG, Fiera Milano S.p.A., Informa plc, Messe Frankfurt GmbH, Koelnmesse GmbH, GL Events, Cvent, Inc., MCH Group AG and Comexposium Group.

Key Developments:

In December 2023, Deutsche Messe, organiser of DOMOTEX, the world’s leading brand for trade fairs for the carpet and flooring industry has signed an agreement with Dubai World Trade Centre (DWTC), one of world’s foremost purpose-built convention and exhibition centres, to organise DOMOTEX Middle East in Dubai.

In November 2023, Informa PLC, has acquired NetLine Corp. Netline is one of the leading providers of B2B lead generation services as well as a thought leader in first-party, buyer-level content-based intent data to the tech industry and beyond. The NetLine team will join Informa Tech, a division of Informa PLC. Channel Futures is an Informa Tech brand.

In October 2023, Messe Frankfurt expands into Indonesia with launch of Asiabike Jakarta. Messe Frankfurt (HK) Ltd is stepping forward with its first trade fair in the country – Asiabike Jakarta, which aims to become the leading platform in the region for showcasing two-wheeler innovations and fostering business opportunities in the sustainable mobility sector.

Types Covered:
• B2B (Business-to-Business)
• B2C (Business-to-Consumer)
• Mixed/Hybrid
• Other Types

Event Types Covered:
• Corporate Events
• Trade Shows & Exhibitions
• Social Events
• Sports Events
• Other Event Types

Organizing Types Covered:
• In-House
• Professional Event Management Companies
• Other Organizing Types

Revenue Streams Covered:
• Exhibitor Fee
• Sponsorship Fee
• Entrance Fee
• Services
• Other Revenue Streams

End Users Covered:
• Consumer Goods and Retail Sector
• Automotive and Transportation Sector
• Industrial
• Entertainment
• Real Estate and Property
• Hospitality Sector
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances