Edible Flakes Market Forecasts to 2028 – Global Analysis By Product (Rice Flakes, Corn Flakes, Wheat Flakes, Flakey Oats and Other Products), Nature (Conventional and Organic), Distribution Channel and By Geography

Edible Flakes Market Forecasts to 2028 – Global Analysis By Product (Rice Flakes, Corn Flakes, Wheat Flakes, Flakey Oats and Other Products), Nature (Conventional and Organic), Distribution Channel and By Geography

According to Stratistics MRC, the Global Edible Flakes Market is accounted for $22.8 billion in 2022 and is expected to reach $35.3 billion by 2028 growing at a CAGR of 7.5% during the forecast period. Edible flakes are additional bakery ingredients utilized in numerous food applications to provide enhanced appeal to the goods, while improving the colour, texture and modifying the overall taste of the product they are applied in. These flakes are basically coloured, flavoured adding an extra dimension to the baked goods’ appeal and flavouring.

According to United Nation, the population is growing significantly reaching up to 7.12 billion in 2013 and likely to reach 9.6 billion by the end of 2050. According to the World Employment and Social Outlook report released by the International Labor Organization (ILO), in 2018, the global working population was 3.3 billion comprising people aged 15 years and above.

Market Dynamics:

Driver:

Rising awareness of healthy foods

Consumers have become more educated about food selection. They prefer foods that are free from synthetic chemicals. Thus, consumers are manipulated by ingredients used in processed foods and their potential health effects. The constant need for eating nutritious breakfast and snacks made of edible flakes are gaining popularity among consumers. The rising awareness about the health benefits associated with the consumption of edible flakes is expected to influence the market growth during the forecast period.

Restraint:

Accessibility of substitutes

The large availability of substitute food products like energy drinks, yoga bars, yoghurt, eggs, fresh fruits etc and high lactose intolerance in the Far East countries is expected to hinder the growth. Moreover, the increasing procurement cost of raw materials required for edible is the potential restraint hampering the overall growth of the market.

Opportunity:

Growing urbanization

With growing urbanization and increase in purchasing power, customers are spending more on prepared, processed, and ready-to-eat food. The expanding population is treading towards a busy lifestyle owing to which the need for ready-to-eat and easy-to-prepare meals has risen. Moreover, consumers are switching towards the consumption of products that are easily available and contain a high level of nutrition. Hence, these factors are influencing the expansion of the market.

Threat:

Food regulations

Food regulations continue to inspect the sugar levels in different food products. Stakeholders in the edible flakes market have started to focus on repressing the sugar levels of their products due to stringent regulations, and rising the consumer awareness about the ill effects of high sugar consumption are key factors that hampering the market growth.

Covid-19 Impact

The corona virus pandemic across the globe has created medical emergency. Owing to which there is an increase in the demand for food items, hygiene products, and medical products in the market. The pandemic has growth in the sales of traditional, healthy, and staple food items. However, packaged food and bakery products have experienced a decreased in its sale owing to which the demand for edible flakes has also suppressed to a significant level. Key players have to build robust sales plan for recovery and create branded content and awareness campaigns to gain leads. They might have to acquire e-commerce platform and Omni-channel in their supply chain.

The corn flakes segment is expected to be the largest during the forecast period

The corn flakes segment is estimated to have a lucrative growth, due to the rising adoption of nutritious food products. Increasing demand from youth and working-class people and availability of raw material, surge in consumption of nutritious and protein rich edible products help to grow the market. The factors that can be attributed to the increasing demand for healthy food among the young generation are accelerating the demand for this segment.

The online retailers segment is expected to have the highest CAGR during the forecast period

The online retailers segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rising adoption of internet and smartphones. Moreover, advantages such as doorstep delivery, convenient accessibility, huge discounts, and large product options are propelling the sales of ready-to-eat products. Furthermore, these market trends are expected to propel the demand for the market.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to high populated nations, increasing the awareness regarding the health rising consumer expenditure on healthy convenience food. Increasing household income, rising awareness about health-benefiting products, easy availability of the product, increasing working population are predicted to be favourable factors for the growth.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, due to rising demand for ready-to-eat products among the consumers in the region. Increasing the awareness regarding the healthy food helps to growth of the market. In addition, high disposal income and high spending power leads to accelerating the market growth.

Key players in the market

Some of the key players profiled in the Edible Flakes Market include Patanjali, Kellogg's, Nestle SA, PepsiCo Inc, Post holding company, General Mills, Dr. August Oetker., Nature's Path Foods, Baggry's India Limited, Quakers Oat Company, H. & J. Brüggen KG, Aarrow Head Mills, Rubin Muehle GmbH, FoodCare Sp, Crystal Candy, Marico, CAB Foods Pvt Ltd. and The Hain Celestial Group Inc.

Key Developments:

In July 2021, Nature’s Path, North America’s largest organic breakfast cereal and snack Food Company has introduced its new No Added Sugar granola. No Added Sugar granola delivers exceptional flavor, 100% certified organic ingredients, and all the nutritional value you depend on from Nature’s Path, without the sugar kick.

In December 2020, Nature’s Path – North America’s largest certified organic breakfast and snack Food Company – announced the launch of its first grain-free hot cereals to inspire the everyday epic breakfast.

Products Covered:
• Rice Flakes
• Corn Flakes
• Wheat Flakes
• Flakey Oats
• Other Products

Natures Covered:
• Conventional
• Organic

Raw Materials Covered:
• Online Retailers
• Supermarkets & Hypermarkets
• Convenience Stores
• Traditional Groceries

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements