Dragon Fruit Market Forecasts to 2028 – Global Analysis By Type (Hylocereus costaricensis, Hylocereus Undatus and Hylocereus megalanthus), Distribution Channel (Offline and Online), Application and By Geography

Dragon Fruit Market Forecasts to 2028 – Global Analysis By Type (Hylocereus costaricensis, Hylocereus Undatus and Hylocereus megalanthus), Distribution Channel (Offline and Online), Application and By GeographyAccording to Stratistics MRC, the Global Dragon Fruit Market is growing at a CAGR of 5.9% during the forecast period. A dragon fruit offers multiple health benefits and is commonly used in a variety of recipes in the food and beverage sector. It is consumed in the undeveloped structure and has medicinal and nutritional effects. Antioxidants and fibres found in it aid in decreasing the likelihood of malignant development. It is often available in raw and powdered form and is also used in the preparation of wholesome foods and beverages.

According to the Ministry of Industry and Trade of Vietnam, 80.0% of the dragon fruits produced in Vietnam are exported to China, while 99.0% of dragon fruits in the Chinese market are imported from Vietnam. The demand for the Vietnamese dragon fruit is high in the Chinese market mainly due to its sizable production and high economic importance.

Market Dynamics:

Driver:

Demand for exotic tropical fruit

The demand for exotic tropical fruit has increased recently as a result of the multiple health advantages they provide and an overall rise in consumer disposable money, particularly in emerging countries. Despite being relatively new and receiving little advertising, the dragon fruit business in Europe is quite promising and drawing an increasing number of customers.

Restraint:

Poor post -harvest handling

Poor post-harvest handling could affect the quality of texture and flavor of the fruit. Therefore, management of post harvest handling is critical. Travel restrictions affected the supply chains across locations, the unavailability of fresh dragon fruits also affected the market expansion. Being a delicate fruit, care must be taken in handling the transport of fruits. Poor post-harvest practices hamper the growth of the market.

Opportunity:

Positive influence of dragon fruits on health

More people were becoming aware of how beneficial dragon fruits were for their health, including how they improved metabolism, boosted the immune system, strengthened bones and teeth, purified blood, helped develop new tissue, and healed bruises and wounds. It also showed a rise in demand for these fruits during the crisis, which temporarily increased revenue generation for the major firms.

Threat:

Allergic reactions

Dragon fruit provides a number of health and beauty benefits that may be achieved simply by incorporating it into one's diet. But not everyone can take use of these benefits in the same way. This is because certain people should avoid dragon fruit at all costs if they have a dragon fruit allergy. If you are allergic to dragon fruit, it makes no sense to consume it because it could result in symptoms like swollen lips and tongue, an itchy throat, a burning sensation in the throat, and more.

Covid-19 Impact

COVID-19 has had an impact on several industries, including food and beverage and manufacturing. As a result of the lockdowns that several governments have enforced, various businesses are coping with issues including suspended industrial activities and disturbed supply chains. These elements have had both positive and bad effects on the market for dragon fruit. Because the dragon fruit is a rich source of fibre and magnesium and has a high nutritional value, demand for it has surged during the lockdown as well. However, due to the disturbance in the supply chain, the flow and availability of items made with dragon fruit have been impacted. Due to this, the dragon fruit market growth has declined because of COVID-19 outbreak.

The hylocereus undatus segment is expected to be the largest during the forecast period

Based on the type, the market is classified into Hylocereus costaricensis, Hylocereus Undatus and Hylocereus megalanthus. The hylocereus undatus segment is projected to control the global care management solutions market and most liable explanation for the majority of the share during the forecast period. The white dragon fruit's widespread use in salads and beverages with a taste akin to a kiwi and ease of availability across a variety of sales channels are primarily to blame.

The supermarkets/hypermarkets segment is expected to have the highest CAGR during the forecast period

Based on the distribution channel, the market is segmented into Offline and Online. The supermarkets/hypermarkets segment is captured to be more profitable and predicted to record a strong CAGR during the forecast period. It is mostly due to these businesses being a popular destination for people to shop for fruits and vegetables, providing them with the experience of purchasing fresh fruits. Additionally, a sizable consumer base is being drawn from all over the world by the widespread creation of such stores and the ease of being able to find a range of fruits, including dragon fruits, in one location.

Region with highest share:

Asia-Pacific is anticipated to hold the highest share during the forecast period. It is mostly due to the tropical climate that prevails throughout the region, favoring the cultivation of dragon fruits, particularly in nations like Vietnam, China, and Indonesia, among others. In the region, Vietnam is a dominating nation, accounting for more than half of the total market share, and it also has a sizable export industry.

Region with highest CAGR:

The Asia-Pacific dragon fruit market is one of the fastest-growing regions and also records highest CAGR during the forecast period. This is due to getting better healthcare infrastructure owing to the fast economic improvement region. The Asia Pacific regional expansion is boosted by increased interest and investment from most important industry players and demand for exotic tropical fruit. The dragon fruit is classified as a high-value crop, which benefits Vietnam's competitiveness. Dragon fruit is a popular export from Vietnam to China, where it competes with other nations for trade. Increasing interest along with investments by well-known industry players and incomplete collaborative efforts are accountable for regional growth.

Key players in the market

Some of the key players profiled in the Dragon Fruit Market include Biourah Herbal (M) Sdn Bhd, Bai Brands (Dr. Pepper Snapple Group, Inc.), Great Sun Pitaya Farm Sdn. Bhd., Hybrid Herbs, Light Cellar, Wilderness Poets, Madam Sun Sdn.Bhd, Nam Viet Foods & Beverage JSC (VINUT), Pitaya Plus, Raw Nice, SOL Organica, Unicorn Superfoods, Welch Foods Inc.

Key Developments:

In March 2021, The Welch’s brand has introduced Juicefuls Fruit Snacks, the newest addition to the Welch’s Fruit Snacks product lineup. Made with real fruit on the outside and juice on the inside, fans can see the juice inside each Welch's Juicefuls piece. They’re available in three varieties: Mixed Fruit, Berry Blast and Island Splash.

Type Covered:
• Hylocereus costaricensis
• Hylocereus Undatus
• Hylocereus megalanthus

Distribution Channel Covered:
• Online
• Offline
Application Covered:
• Direct Consumption
• Jams
• Sauce
• Ice cream
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

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All the customers of this report will be entitled to receive one of the following free customization options:
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Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)
• Regional Segmentation
Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
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