Detox Drinks Market Forecasts to 2028 – Global Analysis By Product Type (Juice, Smoothie, Tea & Coffee, Water and Other Product Types), Nature (Organic and Conventional), Packaging Type (Pouches & Sachets, Bottles and Other Packaging Types), Distribution Channel and By Geography
According tStratistics MRC, the Global Detox Drinks Market is accounted for $5.22 billion in 2022 and is expected treach $7.89 billion by 2028 growing at a CAGR of 7.11% during the forecast period. Detox drinks are beverages that are intended tcleanse and detoxify the body. They can be produced with a range of components, such as fruits, vegetables, herbs, and spices. Detox beverages can help improve digestion, raise energy levels, stimulate the immune system, and aid weight loss. In the coming years, the growing consumption of hazardous components in the diet during the course of daily life will boost the demand for detox drinks. Several product types, such as detox water, smoothies, juices, protein shakes, detox teas, tonics, coffee, and soups, are predicted tbecome more widely available.
According tthe U.S. Department of Agriculture (USDA), in 2020, the retail sales of orange juice rose tthe highest levels in 5 years by selling around 44.5 million gallons.
Market Dynamics:
Driver:
Surging demand for health and wellness products among millennials
Nutritional beverages that can be consumed on the ghave alsgrown in popularity as people seek healthier alternatives. Conventional fruit juices and beverages on the market are high in sugar and preservatives, and they are pricey. This has resulted in a number of health issues, including obesity, cardiovascular disease, and other health issues. According ta 2019 study published in the journal Circulation, sugary drinks put 63% of women and 29% of men at risk of dying prematurely. As a result, the demand for healthy alternative products such as detox beverages has expanded significantly in recent years.
Restraint:
Lack of strong scientific claims on detox drinks efficacy
Detoxifying drinks promise tprovide treatment from a variety of medical illnesses and tassist weight loss, but there is little scientific evidence tback up such claims. According tthe National Center for Complementary and Integrative Health (NCCIH), ingesting detox drinks without proper advice from nutritionists can lead tinsufficient nutrition. Although some producers claim tcreate drinks that can lead ttoxin removal from the body, they dnot define which toxins are eliminated from the body. The lack of information clarity raises uncertainty among consumers regarding the product's efficacy thereby, affecting the market's growth.
Opportunity:
Availability of convenient and ready tdrink packaged healthy beverages
Detox drinks are available in a variety of packaging types and sizes, making them easier for customers ttransport. People can alssign up for various detox regimens, and the goods are sent right ttheir house. These products are alsavailable in a variety of tastes, giving customers a diverse option of beverages. As a result, the demand for beverages in pre-packaged detox drink bottles is fast expanding.
Threat:
Underlying side effects
Even though detox drinks provide various benefits tthe body they alslead tside effects such as headache with may be caused due tthe withdrawal of the drink, alongside one can experience sleeping problems such as insomnia, restlessness, fatigue and tiredness as well as low anxiety. Drinking large quantities of detox drinks and not eating any food for days in a row could lead tdangerous electrolyte imbalances. In addition the high cost of the drinks hinders the growth of the market.
Covid-19 Impact
The COVID-19 outbreak's negative impact has led ta number of serious repercussions on people's health state globally. The aftermath is consistent with the significant social and economic burden placed on people globally. People are experiencing a series of mental traumas as prominent governments implement new frameworks and industries embrace advanced forms of expansion tmaintain their relevance. Nonetheless, there is a high demand for detox drinks among consumers whare concerned about their health. Furthermore, the alarming growth in alcohol consumption and drug abuse raises the demand for a range of detox drinks.
The juice segment is expected tbe the largest during the forecast period
The juice segment is estimated thave a lucrative growth. Fresh fruits and vegetables are used tmake juice, which is a form of detox drink. It is frequently consumed as a beverage taid in the cleansing of the body and the improvement of overall health. Juice is particularly popular among athletes because it gives them energy and aids in muscle rehabilitation. According tthe US Apple Association, apples are one of the most popular fruits in the country, and the country is expected tgenerate 255 million bushels in 2022-23. A major amount of the fruit is used tmake juice concentrates and other detox drink products.
The supermarkets/hypermarkets segment is expected thave the highest CAGR during the forecast period
The supermarkets/hypermarkets segment is anticipated twitness the fastest CAGR growth during the forecast period. Supermarkets provide a diverse range of commodities and allow customers tselect from a variety of product varieties, making them an ideal location for purchasing such beverages. Furthermore, the bulk purchase option, as well as the availability of multiple brands and new brands being launched under one roof, promotes the expansion of this market.
Region with highest share:
Asia Pacific is projected thold the largest market share during the forecast period attributable tthe altering dietary patterns of individuals and good functional characteristics of the beverage. The rising trend of human body rejuvenation, an increase in chronic illnesses, and high taxes on fizzy beverages all contribute tthe growth of the detox beverages market in the region. Furthermore, new startups and industry players are focusing on large-scale production of juice concentrates, which will contribute tmarket expansion.
Region with highest CAGR:
Europe is projected thave the highest CAGR over the forecast period, Because of rising obesity and overweight rates, increased intake of alcohol and tobacco, and changing lifestyles. Furthermore, rising awareness of the health advantages associated with these beverages is expected tdrive market growth over the forecast period. Furthermore, the hectic lifestyle of individuals' expectations for on-the-gconvenience and portability alternatives provided by detox drinks bottles helps tmarket growth.
Key players in the market
Some of the key players profiled in the Detox Drinks Market include DETOX Juices, Raw Generation, Drunken Monkey, Pukka Herbs, Jus By Julie, Hain Celestial, Project Juice, Terranova Synergistic Nutrition, Suja Life, LLC, Temple Turmeric, Contex Green and Califia Farms.
Key Developments:
In August 2022, Califia Farms is working on expanding its product portfoliby adding new products such as “Pumpkin Spice Oat Barista” in their offering list. The product is a limited edition and is obtained from plant based ingredients such as cinnamon, nutmeg and ginger.
In March 2022, Drunken Monkey, a Hyderabad startup chain announced the launch of unique detox smoothie drinks prepared from apple, mint, avocadand others.
In January 2019, Contrex Green, a France-based company announced the launch of its new mate-based detox drink. The drink is produced from an infusion of natural mineral water, organic mate, organic cane sugar and other natural flavours.
Product Types Covered:
• Juice
• Smoothie
• Tea & Coffee
• Water
• Others Product Types
Natures Covered:
• Organic
• Conventional
Packaging Types Covered:
• Pouches & Sachets
• Bottles
• Other Packaging Types
Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Speciality Stores
• Online Channels
• Other Distribution Channels
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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