Connected Packaging Market Forecasts to 2030 – Global Analysis By Type (Active Packaging, Intelligent Packaging, Interactive Packaging and Other Types), Technology (Near-Field Communication (NFC), Quick-Response Code (QR Code), Radio Frequency Identificat

Connected Packaging Market Forecasts to 2030 – Global Analysis By Type (Active Packaging, Intelligent Packaging, Interactive Packaging and Other Types), Technology (Near-Field Communication (NFC), Quick-Response Code (QR Code), Radio Frequency Identification (RFID) and Other Technologies), End User and By GeographyAccording to Stratistics MRC, the Global Connected Packaging Market is accounted for $46.59 billion in 2023 and is expected to reach $75.45 billion by 2030 growing at a CAGR of 7.1% during the forecast period. By scanning, touching, or pointing with their devices, consumers can turn ordinary packaging into a digital experience. This opens up a whole new channel for businesses to interact with consumers and get priceless data about them. This may be accomplished by including amusing digital material, such as QR codes that can be read with a smartphone camera, augmented reality animations, tapping a product with NFC technology, picture recognition, and more. Each linked experience offers merchants an entirely fresh innovative way to increase client loyalty while telling their message more directly than before.

According to the Global Organic Trade Guide, the consumption of organic packaged foods in the United States was estimated to be worth USD 14.96 billion in 2016, and it is expected to have surpassed USD 21 billion in 2022.

Market Dynamics:

Driver:

Personalised customer engagement

One may direct customers to website to provide further information by having them scan the serialised QR codes on a linked product. Post recipes, videos, promotions, or discounts from website. In addition, one may ask them to sign up for newsletter or share product information with them, such as usage guidelines and allergy information. Moreover, one can get specific demographic information about customers, like their age, gender, geographic distribution, and product preferences, using linked packaging.

Restraint:

Incorporating expensive technologies

The largest difficulty confronting firms in the field of smart packaging is figuring out how to put pricey new technology into the packaging without raising or cutting customer prices. Educating customers about the advantages of this kind of packaging and creating unique production processes for cutting-edge sensors that can adhere to packaging rules are additional obstacles. Additionally, it is projected that the lack of consumer knowledge, which is producing a lack of interest in these smart solutions, will further impede the market's rise.

Opportunity:

Full product transparency

With the help of connected packaging consumers can be provided with any brand-related information they would be interested in, such as sustainability objectives, sourcing data, charitable endeavours, and corporate principles. Include ingredient information, especially information about allergies. In order for customers to understand about the product's journey from the farm, or plant, to the shop, may also offer track and trace features. Given that product counterfeiting is a rising issue, linked packaging may reassure customers that the item they're purchasing is authentic and can communicate which batch, plant, and even which plant employee generated a certain product since each serialised QR code is absolutely unique for each box.

Threat:

High implementation costs

The high implementation costs for linked packaging are a major barrier to market expansion. Hardware, software, and training expenses are comparatively more expensive than those for conventional packaging systems. Additionally, growing worries about numerous laws & requirements for the usage of plastic in the packaging business are limiting the growth of the connected packaging market.

Covid-19 Impact

The market for linked packaging suffered from COVID-19. Early on in the pandemic, significant supply chain problems that caused manufacturing to stop were seen. The COVID-19 had negative effects on the linked packaging sector as well, which decreased sales. Leading end-use industries are expected to restart operations, though, and the market should rebound. The linked packaging industry will become essential across certain industries, including as food and beverage, cosmetics and personal care, and pharmaceuticals, as a result of a growing emphasis on decontaminating containers and the items within.

The active packaging segment is expected to be the largest during the forecast period

The active packaging segment is estimated to have a lucrative growth, due to an increased shelf-life for food goods, which translates into a later expiry date, a decrease in food waste, and distribution further from the place of origin are all benefits of active packaging for food applications. Active packaging that includes emitter and absorber systems: Absorbers get rid of undesirable elements including oxygen, ethylene, too much moisture, and certain tastes and odours. On the other hand, emitters release anti-microbial chemicals like ethanol and carbon dioxide which drive the growth of the market.

The food & beverages segment is expected to have the highest CAGR during the forecast period

The food & beverages segment is anticipated to witness the highest CAGR growth during the forecast period, more people throughout the world want to eat food that they are aware is healthy. The second is that consumers prefer eating food that is assured to be fresh. This is a promise made by connected packaging. They also like to buy food that is always available, always accessible, and has a long shelf life. Once more, careful packing may make this happen. Since it makes it easier for them to comply with the most recent and stringent food safety laws, the majority of enterprises in the food and beverage segment are driven to use connected packaging.

Region with largest share:

North America is projected to hold the largest market share during the forecast period owing to the steady recovery from the recession and quick development in sectors including food and beverage, pharmaceuticals, automotive, logistics, and manufacturing. Consumer spending power is likely to increase throughout the projection period, while worries about enhancing the region's general health are anticipated to develop. Due to the government's increased attention on improving packaging quality in terms of environmental friendliness in the nation, the United States is a significant user of smart packaging in this area.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to individuals are starting to care much more about their health. They are inquisitive about how their food is packaged. They also ask what kind of packaging these items come in. The general belief is that clean packaging makes food safer as well. People are also becoming affluent in this area. Another reason in this is the rising preference of Asians for their food and drugs to be packaged in environmentally friendly ways.

Key players in the market

Some of the key players profiled in the Connected Packaging Market include, BALL CORPORATION, Amcor plc, 3M, Temptime Corporation, CONSTANTIA FLEXIBLES, Klöckner Pentaplast, Graham Packaging Company, Avery Dennison Corporation, Emerson Electric Co, American Thermal Instruments, BASF SE, International Paper, R.R. Donnelley and Sons Company, Thin Film Electronics ASA, Huhtamaki, Stora Enso, Tetra Pak and Westrock Company

Key Developments:

In March 2023, Amcor, a company that creates and manufactures environment-friendly packaging solutions, announced a joint research project agreement with NfiniteNanotechnology Inc. to validate the application of Nfinite's nanocoating technology to improve packaging that can be recycled and composted.

In January 2023, Avery Dennison announced a major investment to expand its manufacturing capacity in the Americas region by constructing a new manufacturing facility in Queretaro, Mexico.

In April 2021, Stora Enso introduced the world’s first sustainable RFID for microwave-safe use. It is the first paper-based RFID tag and helps in item-level tagging and ready-made meals.

Types Covered:
• Active Packaging
• Intelligent Packaging
• Interactive Packaging
• Other Types

Technologies Covered:
• Near-Field Communication (NFC)
• Quick-Response Code (QR Code)
• Radio Frequency Identification (RFID)
• Other Technologies

End Users Covered:
• Consumer
• Electronics
• Food & Beverages
• Healthcare
• Personal Care & Cosmetics
• Others End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements