Commercial Printing Market Forecasts to 2028 – Global Analysis By Type (Offset Lithography, Flexographic, Inkjet, Screen, Gravure and Other Types), Application (Packaging, Advertising and Publishing), and By Geography
According to Stratistics MRC, the Global Commercial Printing Market is accounted for $433.7 billion in 2022 and is expected to reach $560.9 billion by 2028 growing at a CAGR of 4.3% during the forecast period. Digital printing systems are the innovative printing technology that use electronic files conceptualized using computer software for printing. Digital printing carries images using digital formats such as PDF & JIP and other media surfaces such as paper, fabric, and ceramic. The digital printing process enables the end-use manufacturer to streamline the image design and production process. The inkjet-based printing utilizes thermal bubble formation technology to eject the ink onto the surface to form a specific design. Further, inkjet printing allows three-dimensional printing of efficient materials.
According to the Confederation of Indian Industry (CII), India is anticipated to become the fifth-largest consumer market by 2025. According to the Pitch Madison Advertising Outlook Report, In India, Ad spending on print media increased by 39% to 16,595 crores in 2021 from 11,925 crores the previous year.
Market Dynamics:
Driver:
Growing advertising needs
The growing advertising needs of enterprises, along with extensive technological proliferation are the key factors driving the market growth. Organizations are increasingly adopting commercial printers as they are more cost-effective and efficient for bulk printing. Widespread use of high-quality printed packaging material for advertising and branding acts as another major growth-inducing factor.
Restraint:
Rise in digitisation
With the rise in digitisation, consumers are likely to follow more electronic versions of printed materials, such as e-annual reports, e-vouchers and e-catalogues, or to use more online platforms rather than printing materials for consumers, which in turn affects the print-related products. Therefore, these factors are restraining the market growth.
Opportunity:
Green commercial printers
The implementation of environmentally friendly methods, like soy ink instead of conventional petroleum-based ink, has reduced the environmental footprint of the printing industry and allowed both consumers and suppliers to reduce carbon emissions. Moreover, green commercial printers that use eco-friendly papers, inks, coatings and chemicals, facilitate reducing and reusing waste are the factors projected to drive the growth of the market.
Threat:
High cost
Print has always been a relatively high cost industry. From the equipment that does the printing to the material that print on, significant overheads are baked into every project. The rising cost of input materials such as ink, paper, and pigments acts as challenging factors. However, high initial investment for digital printing plants in developing countries acts as a major challenge for this market.
Covid-19 Impact
Owing to the COVID-19 epidemic, the demand for commercial printing services was significantly reduced, which impacted the market negatively. Also, the printing operations were affected across the globe owing to the closing down of the facilities and support operations. Most firms across the globe adopted remote working, which led to a complete transition to paperless processes. Also, consumers significantly shifted to digital media due to safety concerns. These factors led to a reduced need for commercial printing, thereby considerably impacting the market.
The offset lithography segment is expected to be the largest during the forecast period
The offset lithography segment is estimated to have a lucrative growth, due to the growing demand for printing from packaging applications. Lithography technology offers various advantages, such as consistent and high image quality, leading to higher adoption. This printing is ideal for high-volume batches of static mailings, such as directories and product advertisements. Hence, these are the factors propelling the growth of the segment.
The packaging segment is expected to have the highest CAGR during the forecast period
The packaging segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rise in the digital delivery of information. Commercial printers have been noted to be incorporating digital technology to improve packaging print quality. In addition, Quick response (QR) codes are now a standard print on product packaging that may be scanned with a smartphone to display additional data. Thus, these are the aspects fueling the growth of the segment.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to rise in e-commerce, and urbanization. Factors such as the inception of new technologies, changing lifestyles, and the rise in e-commerce and urbanization are driving the growth of the market. Also, the increasing disposable income is resulting in the growing demand for interior design with customized wallpapers. Moreover, the increasing demand for processed and canned food in emerging markets is expected to impact the market in the region positively.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to growing adoption of cost effective printer for bulk printing purposes. The regional growth is attributable to the high demand for commercial printing for marketing, packaging, labelling, and advertising purposes. Furthermore, the presence of key players in the region, is anticipated to further propel the market growth.
Key players in the market
Some of the key players profiled in the Commercial Printing Market include ACME Printing, R. R. Donnelley & Sons, Cenveo Corporation, Vistaprint (CIM PRESS PLC), Transcontinental Inc., Toppan Co. Limited, LSC Communications US LLC, Gorham Printing, Dai Nippon Printing, The Magazine Printing Company, Quebecor World Inc, HH Global, Cimpress plc, Quad/Graphics Inc, WestRock Company, Lagardere SCA and Siegwerk.
Key Developments:
In July 2022, Toppan was recognized for consideration in several top indexes for its exceptional Environmental, Social, and Governance (ESG) performance. The FTSE4Good Index Series, the FTSE Blossom Japan Index, and the FTSE Blossom Japan Sector Relative Index were created by FTSE Russell.
In May 2022, Siegwerk announced that its new UV offset ink for non-food paper and board applications, SICURA Litho Pack ECO, consists of more than 40% renewable and vegetable-based components. According to Siegwerk, the new UV offset ink series could have a higher share of bio-renewable content than average UV inks.
Types Covered:
• Offset Lithography
• Flexographic
• Inkjet
• Screen
• Gravure
• Other Types
Applications Covered:
• Packaging
• Advertising
• Publishing
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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