Commercial Printing Market Forecasts to 2028 – Global Analysis By Technology (Flexographic, Lithography and Other Technologies), By Print Type (Image, Painting and Other Print Types), By Application, and By Geography.
According to Stratistics MRC, the Global Commercial Printing Market is accounted for $449.84 billion in 2022 and is expected to reach $559.41 billion by 2028 growing at a CAGR of 3.7% during the forecast period. Commercial printing refers to the collection of services, which include bulk printing along with binding, composition, layout designing and press productions. A commercial printer is used to produce phone books, magazines, labels, brochures, business forms, promotional materials and training manuals, among others. It finds extensive applications across publishing and printing houses, as well as in large organizations that use the service to run their operations effectively.
According to the Indian Printing, Packaging, and Allied Machinery Manufacturers' Association, the packaging industry may continue to grow due to the rapid changes undertaken by the industry players. The country's e-commerce boom and organized retail sector offer massive potential for the packaging sector’s growth, thereby supporting the commercial printing industry. Other factors, such as the booming economy, increasing consumerism, entry of global brands, and rising interest of foreign investors, are bound to offer growth opportunities to the industry.
Market Dynamics:
Driver:
Expanding services of commercial printing vendors
Commercial printing vendors are also expanding their services toward media and document management services, which is likely to facilitate organizations to develop their distribution and promotion capabilities for both print and non-print materials. Moreover, green commercial printers that use eco-friendly paper, inks, coatings and chemicals, and facilitate reducing and reusing waste, are projected to drive the growth of the market further. And, increased collaboration among the convertors and retailers surrounding packaging has led to the development of inventive ways of customer encouragement.
Restraint:
Rising raw material cost
The rising raw material costs during the procurement process limit the functioning of several players. The raw materials used in commercial printing include paper, ink, printing materials, and other chemical products are becoming cost ineffective day by day. The feedstock prices are vibrant and varying based on several socioeconomic factors, thereby hindering the business activity of the companies operating in the commercial printing market. To counteract this machinery design, digitalization, and computerization have significantly contributed to improving productivity and transforming this market.
Opportunity:
Increasing adoption to customized commercial printing
There is a significant demand for personalized printed content, which is being catered to by commercial printing companies that use digital printing technologies. Such technologies include changeable data printing, which enables the customization of images, text, and graphics on each printed piece. The short-run self-publishing industry witnesses a high demand for digital printing due to order flexibility, optimized stock handling, and minimization of time-to-market for printed content. This may also contribute to the growth of the commercial printing market spending.
Threat:
Lack quality control systems
Most commercial printing companies deliver even large orders in a matter of days, while a local printer may take a bit longer to complete a job. However, big commercial printers often lack the quality control systems that are in place with local printers. They may not be as willing to compensate or reprint a damaged order, and they likely won’t take the same precautions and care as a locally owned company that has developed close relationships with its customers and takes pride in the product it produces. There by hindering the commercial printing market.
Covid-19 Impact
COVID-19 pandemic has reduced the commercial printing market. Many events were cancelled, leading to a lowered demand for promotional materials. Many organizations have also moved to remote working, which may boost the trend toward paperless operations. In addition, with customers spending more time online, advertisers are opting for digital media more than other forms of media. Even though event cancelations and remote work are expected to be temporary measures until the COVID-19 situation is under control, they may cause a permanent loss in demand for printed materials.
The Flexographic segment is expected to be the largest during the forecast period
The Flexographic segment is estimated to have a lucrative growth, due to its versatility, that is its use to print solid colours and patterns on a wide range of substrates, including materials that are porous, non porous, flat as well as rough materials. The flexography allows the use of numerous ink types for the printing process. Moreover, flexographic printing is known for being a fast process, the combination of quick- drying inks and automation results in very high performance, producing high quality image reproduction with low production cost. Eco-sustainability is the major factor which is driving the commercial printing market.
The Packaging segment is expected to have the highest CAGR during the forecast period
The Packaging segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the demand for printing from packaging and labels for pharmaceuticals, tobacco products, and alcoholic beverages is likely to increase, as the companies must comply with dynamic government regulations and protect against replication. Increased cooperation among the convertors and retailers surrounding packaging has led to the development of innovative ways of customer inducement. Moreover, many packaging companies are investing in commercial printing solutions, thus boosting the market's growth.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing demand from critical regions like China, India, the Philippines, Vietnam, and Thailand. Factors such as the beginning of new technologies, changing lifestyles, rise in e-commerce, and urbanization, are driving the growth of the market in the region. Moreover, the increasing demand for processed and canned food in emerging markets such as China and India is expected to impact the market in the region positively. Also, the increasing non-refundable income in the region is resulting in the growing demand for interior design with customized wallpapers, are driving the growth of the commercial printing market.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to the growing need for advertising across enterprises, along with the increasing automation leading to greater competence and better outcome in the print business. The growing use of the advanced flexo printing method, rise in environmental concerns has prompted regulatory authorities to update the printing industry standards. This has increased the demand for eco-friendly inks that help in recovering the recyclability of paper and enabling resourceful separation of the ink from paper. The command for security printing from packaging and label manufacturers for pharmaceuticals and tobacco products, and alcoholic beverages is also likely to increase as companies seek to fulfil with government regulations and protect consumers against replicating contributing to the market growth.
Key players in the market
Some of the key players profiled in the Commercial Printing Market include ACME Printing, LSC Communications US, LLC, TOPPAN INC, R.R. Donnelley, Transcontinental Inc., Quad/Graphics Inc, Dai Nippon Printing, RR Donnelley & Sons (RRD), Quebecor World Inc, Cimpress, Taylor Communications, HH Global.
Key Developments:
In July 2022, Dai Nippon Printing Co. Ltd, announced launch of light anime, a new channel capable of significantly reducing the time and cost of animation production compared to conventional methods. Light anime has been developed in order to meet the needs of consumers who want to enjoy a variety of anime works more easily, quickly, in a timely manner, as well as at a lower cost.
In May 2022, RRD announced the launch of Helium, an editorial solution service providing access to specialized copywriting, content strategy, and project management professionals. This service could give brands a centralized access point to hundreds of subject matter experts in content generation.
In Dec 2020, Atlas Holdings announced today that it has completed its acquisition of substantially all of the assets of LSC Communications, Inc. (“LSC”), a North American leader in print and digital media solutions, the company is organized around four business segments, Magazine, Catalog & Logistics, Books, TOPS Products and its Mexico Print operations, which collectively service the traditional and digital print, print related services and office products markets.
Technologies Covered:
• Flexographic
• Lithography
• Inkjet
• Screen
• Gravure
• Digital
• Other Technologies
Print Types Covered:
• Image
• Painting
• Pattern
• Other Print Types
Applications Covered:
• Packaging
• Advertising
• Publishing
• Other Applications
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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