Coding and Marking Market Forecasts to 2030 – Global Analysis By Technology (Drop-On-Demand, Thermal Inkjet, Continuous Inkjet, Thermal Transfer Overprinting, Large Character Marking and Other Technologies), End User (Food And Beverages, Aerospace, Automo

Coding and Marking Market Forecasts to 2030 – Global Analysis By Technology (Drop-On-Demand, Thermal Inkjet, Continuous Inkjet, Thermal Transfer Overprinting, Large Character Marking and Other Technologies), End User (Food And Beverages, Aerospace, Automotives, Electronics, Personal Care and Other End Users) and By Geography

According to Stratistics MRC, the Global Coding and Marking Market is accounted for $7.05 billion in 2024 and is expected to reach $12.98 billion by 2030 growing at a CAGR of 10.7% during the forecast period. Coding and marking are essential processes in various fields, particularly in technology and data management. Coding involves the creation of instructions for computers using programming languages such as Python, Java, or C++. This process is fundamental in software development, enabling programmers to build applications, websites, and systems by translating human commands into machine-readable code. Marking refers to the identification and annotation of specific elements within a dataset or document.

According to the Indian Brand Equity Foundation (IBEF), the packaging industry in India is expected to reach USD 204.81 billion by 2025, which will significantly drive the demand for coding and marking solutions.

Market Dynamics:

Driver:

Rising demand for brand protection

As companies strive to safeguard their intellectual property and prevent counterfeiting, there is a growing need for sophisticated solutions that ensure product authenticity and traceability. Modern coding and marking systems, such as high-resolution inkjet printers and laser coding equipment, provide enhanced security features like unique serial numbers, holograms, and encrypted codes. These technologies not only help in verifying the legitimacy of products but also enable efficient tracking throughout the supply chain. With regulatory pressures and consumer expectations for transparency rising, businesses are investing in advanced coding solutions to maintain brand integrity and prevent fraud.

Restraint:

Economic uncertainty

Economic uncertainty is impacting the coding and marking industry by creating a challenging environment for investment and growth. This industry, which provides essential technologies for labeling and tracking products, often relies on capital-intensive equipment and technological innovation. When the economy is uncertain, companies are more likely to delay or reduce spending on new equipment and technology upgrades, leading to decreased demand for coding and marking solutions. Companies within this sector may struggle to secure financing or face higher borrowing costs, compounding the difficulties of operating in an uncertain economic climate.

Opportunity:

Increased manufacturing and packaging activities

Increased manufacturing and packaging activities are significantly enhancing the coding and marking industry due to the growing need for effective product identification and traceability. As production scales up, there is a greater demand for precise and efficient coding solutions to label products with essential information such as batch numbers, expiration dates, and barcodes. This surge in demand has driven advancements in coding and marking technologies, including more sophisticated printers and software capable of handling complex data and variable information. Additionally, regulatory requirements for accurate labeling to ensure product safety and authenticity are pushing manufacturers to adopt more reliable and versatile coding solutions.

Threat:

Market saturation in developed regions

Market saturation in developed regions is increasingly challenging the growth of the Coding and Marking industry. As these markets mature, the demand for coding and marking equipment, which is crucial for product identification, traceability, and regulatory compliance, is reaching a plateau. Many companies in these regions have already adopted advanced coding and marking solutions, leading to a diminished need for new installations or upgrades. This saturation limits opportunities for new sales and forces companies to shift their focus to emerging markets or invest in innovation to differentiate their offerings.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the coding and marking industry, which is crucial for product identification and traceability in various sectors like food, pharmaceuticals, and manufacturing. With disruptions in global supply chains, the demand for coding and marking solutions surged as companies scrambled to ensure compliance with safety and traceability regulations. This period witnessed a shift towards automation and digitalization, with companies adopting more advanced coding technologies to maintain operational efficiency while minimizing human contact. Remote work and social distancing measures accelerated the adoption of Industry 4.0 technologies, including smart coding systems that integrate with production lines and supply chain management platforms.

The Thermal Inkjet segment is expected to be the largest during the forecast period

Thermal Inkjet segment is expected to be the largest during the forecast period. TIJ technology uses heat to vaporize ink within a cartridge, creating a bubble that forces ink droplets onto the substrate with exceptional accuracy. This method enables fast, clean, and reliable printing on a wide range of materials, including paper, plastic, and metal. The compact design and minimal maintenance requirements of TIJ printers make them ideal for integration into automated production lines, enhancing operational efficiency. Furthermore, TIJ’s ability to use fast-drying, water-based, and solvent-free inks aligns with growing environmental and sustainability concerns, making it an attractive choice for manufacturers.

The Automotives segment is expected to have the highest CAGR during the forecast period

Automotives segment is expected to have the highest CAGR during the forecast period. Coding and marking involve printing critical information like serial numbers, barcodes, and manufacturing details on automotive parts and products. With advancements in technology, these processes are becoming more sophisticated, enabling manufacturers to apply high-resolution, durable codes on a wide range of materials, including metals, plastics, and glass. Enhanced coding and marking systems now integrate seamlessly with automated production lines, ensuring real-time data capture and monitoring. This not only improves operational efficiency but also reduces the risk of counterfeit parts entering the supply chain.

Region with largest share:

Europe region commanded the largest share of the market over the forecast period. As online shopping continues to grow, companies need to ensure their products are clearly labeled and coded for efficient logistics, regulatory compliance, and consumer information. This surge has driven innovation in coding technologies, such as high-speed printers, digital ink systems, and advanced labeling machines, which enhance the efficiency and accuracy of product identification. Furthermore, the need for real-time tracking and inventory management in e-commerce has accelerated the adoption of sophisticated coding systems.

Region with highest CAGR:

Europe region is poised to hold profitable growth during the projected period. In Europe, government regulations are significantly enhancing the coding and marking sectors by establishing stringent standards that drive innovation and compliance. By mandating advanced coding technologies and clear marking practices, European regulations ensure products are accurately labeled with essential information, including origin, expiration dates, and batch numbers. Furthermore, this not only protects consumers but also fosters a competitive market where companies are encouraged to adopt cutting-edge technologies to meet regulatory standards.

Key players in the market:

Some of the key players in Coding and Marking market include ATD Marking Systems, Brother Group, Dover Corporation, Hitachi Industrial Equipment & Solutions America, LLC, Leibinger Group, Matthews Marking Systems, Nordson Corporation, Overprint Limited, Pannier Corporation, Sato Holdings Corporation and Veralto.

Key Developments:

In January 2024, Markem-Imaje, a global supplier of comprehensive supply chain solutions and industrial marking and coding systems, introduced a Marking Trigger Device. This device improves the versatility of their equipment for direct coding on various surfaces and sizes, including large objects like aircraft wings.

In January 2022, Markem-Imaje, the portion of Dover, declared the release of the novel 5940 G Touch DryTM high-resolution inkjet coder. The GS1-128 compliant system fits growing industry demands. These demands are targeted toward maintaining high-resolution barcodes, branding and text on corrugated packaging.

Technologies Covered:
• Drop-On-Demand
• Thermal Inkjet
• Continuous Inkjet
• Thermal Transfer Overprinting
• Large Character Marking
• Other Technologies

End Users Covered:
• Food And Beverages
• Aerospace
• Automotives
• Electronics
• Personal Care
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements