Calcium-Fortified Food Market Forecasts to 2030 – Global Analysis By Product (Breakfast Cereals, Dairy Products, Fruit & Vegetable Juices and Other Products), Sales Channel (E-commerce, Specialty Stores and Supermarkets/Hypermarkets), Application and By Geography
According to Stratistics MRC, the Global Calcium-Fortified Food Market is accounted for $114.8 billion in 2023 and is expected to reach $190.5 billion by 2030 growing at a CAGR of 7.5% during the forecast period. The Calcium-Fortified Food Market refers to the segment of the food industry focused on products that have been supplemented with additional calcium, a vital mineral essential for bone health, muscle function, and nerve transmission. These foods typically include dairy products like milk, yogurt, and cheese, as well as non-dairy alternatives such as fortified juices, cereals, and plant-based milk substitutes like almond or soy milk. It provides a convenient way for individuals to increase their calcium intake, especially for those who may have dietary restrictions or preferences that limit their consumption of traditional calcium-rich foods like dairy. This accessibility is particularly valuable for populations at risk of calcium deficiency, such as children, adolescents, pregnant women, and the elderly, aiding in the prevention of conditions like osteoporosis and bone fractures.
According to a study published in PubMed Central, around 200 million people are facing osteoporosis diseases around the world. Based on statistics from the International Osteoporosis Foundation, at the age of 50, 1 in 3 women and 1 in 5 men are expected to witness osteoporotic fractures in their lifetime worldwide.
Market Dynamics:Driver:Increasing health awareness
Due to a growing understanding of the crucial role calcium plays in maintaining optimal health, particularly in bone strength and development, the market is evolving substantially. As consumers become more educated about nutrition and its impact on overall well-being, there is a heightened demand for foods fortified with calcium to ensure adequate intake of this essential mineral. Health-conscious individuals, including those seeking preventive measures against conditions like osteoporosis, actively seek out calcium-fortified options as part of their dietary choices. Moreover, as healthcare professionals emphasize the importance of a balanced diet, rich in essential nutrients like calcium, consumers are increasingly inclined to incorporate fortified foods into their daily intake.
Restraint:Compliance with regulatory standards
Manufacturers must navigate a complex landscape of regulations governing food fortification, including permitted levels of added nutrients, labeling requirements, and health claims. Meeting these standards can be challenging and costly, requiring meticulous formulation and testing processes to ensure products adhere to legal requirements while maintaining quality and safety. However, regulatory frameworks vary across regions and countries, leading to further complexities for companies operating in multiple markets.
Opportunity:Dietary trends and preferences
With the rise of vegetarianism, veganism, and flexitarianism, there is a growing demand for non-dairy sources of calcium, leading to the development of fortified plant-based alternatives such as almond milk, soy milk, and fortified juices. As lactose intolerance becomes more prevalent, individuals seek calcium-fortified foods that offer dairy-free options without sacrificing nutritional value. Additionally, these dietary shifts reflect evolving consumer preferences towards healthier, more sustainable, and ethically conscious food choices.
Threat:Cost and affordability
The production of fortified foods often involves additional expenses associated with sourcing and adding fortifying ingredients, as well as complying with regulatory standards for labeling and nutrient content. These costs can translate into higher retail prices for fortified products, making them less accessible to price-sensitive consumers, especially in lower-income demographics. However, the perceived value of fortified foods may not always justify their higher price point, further deterring purchase intent.
Covid-19 ImpactEurope's food and beverage business has been significantly impacted by the COVID-19 epidemic, as more customers are actively looking for products to improve their health. In reaction to COVID-19, 41% of European consumers, according to FMCG Gurus, are investigating better eating and drinking practices. Issues such as natural disasters, global health crises, transportation delays, or labor disputes can disrupt the timely delivery of fortifying ingredients, leading to production delays or shortages. Disruptions in transportation networks, including port closures or restrictions on cross-border trade, can hinder the movement of raw materials and finished products, further exacerbating supply chain challenges.
The fortified infant formula segment is expected to be the largest during the forecast period
Due to the increasing awareness of the critical role of calcium in early childhood development, coupled with rising global birth rates and changing lifestyles, Fortified Infant Formula segment is dominating the largest share throughout the feasible time period. Parents and caregivers are increasingly turning to these products as a convenient and nutritionally complete alternative to breast milk, particularly in cases where breastfeeding is not feasible or preferred. Additionally, fortified infant formulas provide infants with essential nutrients, including calcium, necessary for healthy bone and teeth development.
The medical nutrition therapy segment is expected to have the highest CAGR during the forecast period
Medical Nutrition Therapy segment is projected to witness profitable growth over the extrapolated period. This specialized area of nutrition focuses on using specific dietary interventions to manage medical conditions and improve health outcomes. In particular, medical professionals often prescribe calcium-fortified foods as part of therapeutic diets for individuals with conditions such as osteoporosis, osteopenia, or calcium deficiency. These fortified foods provide a convenient and effective means of ensuring adequate calcium intake, supporting bone health, and aiding in the prevention or management of these medical conditions.
Region with largest share:Due to rapid urbanization and economic development, leading to lifestyle changes and dietary transitions towards processed and convenience foods, Asia Pacific region commanded the largest market share throughout the extrapolated period. With increasing disposable incomes and changing consumer preferences, there is a growing demand for fortified food products that offer added health benefits, including calcium-fortified options. Furthermore, government initiatives promoting public health and nutrition, coupled with favorable regulatory frameworks supporting food fortification, are encouraging manufacturers to invest in the development and marketing of calcium-fortified foods in the region.
Region with highest CAGR:Over the course of the projected period, Asia Pacific region is poised to hold lucrative growth, because trade barriers have been removed in the area. For instance, the recently adopted Australia-India Economic Cooperation and Trade Agreement (AI-ECTA), which went into effect in 2023, decreased the 90% tariff on food and agricultural exports and enhanced access for the majority of India's 1.4 billion citizens. It has dairy products, fruits, vegetables, wool, meat from sheep, seafood, horticulture, and more, all of which could contribute to the region's future growth in the consumption of foods fortified with calcium.
Key players in the marketSome of the key players in Calcium-Fortified Food market include Abbott Laboratories, Arla Foods amba, Cargill Incorporated, Dannon Company, General Mills Inc, Kellogg Company, Mead Johnson Nutrition Company, Mondelez International, Nestlé S.A., PepsiCo, Inc, Sanitarium Health and Wellbeing Company and The Coca-Cola Company.
Key Developments:In October 2023, Mondelēz International announced it has completed the sale of its developed-market gum business in the United States, Canada and Europe, to Perfetti Van Melle Group, a leading global gum and confectionery maker. The divestiture advances the Company’s portfolio reshaping strategy, as it continues striving to deliver 90 percent of revenue in its core categories of chocolate, biscuits and baked snacks.
In February 2023, Cargill Food Ingredients and Bioindustrials is set to enhance its market presence in South India by leveraging its newly acquired production unit in Nellore, Andhra Pradesh. This expansion aims to broaden the customer base and distribution network in the region, introducing a fresh range of products.
Products Covered:
• Breakfast Cereals
• Dairy Products
• Fruit & Vegetable Juices
• Fortified Infant Formula
• Powdered Beverages
• Snack Foods
• Other Products
Sales Channels Covered:
• E-commerce
• Specialty Stores
• Supermarkets/Hypermarkets
Applications Covered:
• Bone Health and Osteoporosis Prevention
• Medical Nutrition Therapy
• Pregnancy and Lactation
• Weight Management
• Other Applications
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances