Broadcast Equipment Market Forecasts to 2028 – Global Analysis By Frequency (Low Frequency, High Frequency), Service Type (Radio, Television), Product, Technology, and By Geography

Broadcast Equipment Market Forecasts to 2028 – Global Analysis By Frequency (Low Frequency, High Frequency), Service Type (Radio, Television), Product, Technology, and By Geography

According to Stratistics MRC, the Global Broadcast Equipment Market is accounted for $4.83 billion in 2021 and is expected to reach $8.12 billion by 2028 growing at a CAGR of 7.7% during the forecast period. Broadcast equipment is a set of automated systems and devices used for broadcasting video or audio content to a large audience by the electronic mass communication medium. It is employed in recording studios, radio stations, and other facilities to make sure high-quality video and audio production and transmission in a time- and cost-efficient manner.

Market Dynamics:

Driver:

Increasing demand for software defined radio

Software-defined radio is a radio communication system where software on embedded systems is used for communication instead of implementing hardware. In a software-defined radio, the data from a source is converted into digital format, the leftover activities are carried out with the help of software-driven automated functions. The demand for software-defined radios is propelled by military modernization programs of various countries and the increasing number of digital service users.

Restraint:

Cybersecurity threats

Cyberattacks is been a never-ending issue between cybercriminals and malware experts. Cybersecurity causes immeasurable damages to a company, both economic and reputational. It can gain access to users’ data, such as content and other sensitive information on the broadcasting operator’s channel. Being an important part of the broadcast equipment market, the security of the data becomes the topmost priority. Cyberattacks are difficult to prevent and identify in real-time, which restricts the broadcasting equipment market.

Opportunity:

Implementation of AI-based technologies for broadcasting

Artificial intelligence is playing a main role in strengthening and transforming industries. From large organizations to small online businesses, artificial intelligence is utilized by multiple entities over multiple platforms. Broadcasting technologies integrated with artificial intelligence are being used in the broadcasting workflow. It helps viewers to accurately and automatically grow productivity, efficiency, and creative opportunities during content production.
Threat:

Limited availability of ultra high definition

Applications for 4K display resolution are growing at a rapid pace. The limited accessibility of 4K content in the broadcasting and streaming network makes it complicated to use the full potential of 4K streaming. 4K streaming needs a bandwidth of minimum of 50 Mbps and more and is not possible at a regular bandwidth of 12–15 Mbps. The major challenge is the increase in bandwidth, which leads to increased storage requirements while streaming 4K content. Ultra high definition content can be compressed by reducing the frame rate or sacrificing the quality, which hampers the quality of content provided by broadcasting players. Because of these factors, broadcasting and streaming of 4k content is a major challenge for the broadcast equipment market.

The digital broadcasting segment is expected to be the largest during the forecast period

The digital broadcasting segment is estimated to have a lucrative growth as digital broadcasting is the practice of utilizing digital signals for broadcasting over radio frequency bands. It has gained widespread traction, particularly in digital television such as digital terrestrial television and satellite television, which is driving the broadcast equipment market growth.

The encoders segment is expected to have the highest CAGR during the forecast period

The encoders segment is anticipated to witness the fastest CAGR growth during the forecast period as encoders are mostly used in digital broadcasting. Rising demand for ultra-high frequency content production and transmission is driving the growth of the. In addition, the increasing number of digital channels is likely to offer major growth opportunities to emerging as well as established broadcast equipment ecosystem players in the near future.

Region with highest share:

North America is projected to hold the largest market share during the forecast period due to the increasing number of cable and satellite television channels and the rising spread of the internet providing broadcasters with many choices to continue its dominance in the upcoming market.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period owing to the increasing adoption of high-definition content, investments made by multinational and domestic entertainment and media companies, evolution from analog to digital broadcasting, and access to on-demand content via OTT platforms.

Key players in the market

Some of the key players profiled in the Broadcast Equipment Market include Evertz Microsystems, Ltd, Wellav Technologies Ltd, Ericsson, Sencore Inc., NEC Corporation, Harmonic Inc., Grass Valley, EVS Broadcast Equipment, Clyde Broadcast, ETL Systems Ltd., AVL Technologies Inc., CommScope, Eletec Broadcast Telecom Sarl and Cisco Systems Inc.

Key Developments:

In Dec 2021, Cisco provided routed optical networking solution to Datagroup. Datagroup is building a high-speed data transmission network in Ukraine; with the help of Cisco’s Routed Optical Network and converged Software Defined Network (SDN) Transport, they were able to connect more people and businesses.

In May 2021, EVS Broadcast Equipment launched XtraMotion, a cloud-based solution that helps revolutionize the quality and intensity of end users’ storytelling. XtraMotion uses AI technology, which was successfully tested by Fox Sports in the US for various sport events.

In Feb 2021, Grass Valley partnered with Gravity Media to provide production solutions and advanced workflows for big sporting events. Through this partnership, Grass Valley is able to leverage a future-ready production environment for broadcast services.

Frequencies Covered:
• Very High Frequency
• Ultra-High Frequency
• Super-High Frequency
• Medium Frequency
• Low Frequency
• High Frequency

Content Types Covered:
• Video
• Audio/Visual
• Audio

Service Types Covered:
• Radio
• Television

Products Covered:
• Video Servers
• Transmitters and Repeaters
• Switches
• Modulators
• Encoders
• Dish Antennas
• Camera
• Amplifiers
• Other Products

Technologies Covered:
• Digital Broadcasting
• Analog Broadcasting

Power Ranges Covered:
• High Power Range
• Low Power Range

Ownerships Covered:
• Private
• Public

Revenue Types Covered:
• Advertisement
• Subscription

Applications Covered:
• Studio Production
• Post Production
• News Production
• Sports Production

End Users Covered:
• Residential
• Commercial

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)
• Regional Segmentation
Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances