Bouillon Cubes Market Forecasts to 2030 – Global Analysis By Type (Beef, Chicken, Fish and Other Types), By Nature (Organic, Vegan and Conventional), Distribution Channel, Application and By Geography

Bouillon Cubes Market Forecasts to 2030 – Global Analysis By Type (Beef, Chicken, Fish and Other Types), By Nature (Organic, Vegan and Conventional), Distribution Channel, Application and By Geography

According to Stratistics MRC, the Global Bouillon Cubes Market is accounted for $4.8 billion in 2023 and is expected to reach $7.6 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Bouillon cubes are compressed, dehydrated flavoring agents used in cooking to enhance the taste of soups, stews, and various dishes. Typically made from concentrated broth, salt, and seasonings, these cubes dissolve in hot water to create a broth or stock. They provide a convenient and concentrated way to add rich flavor to recipes, especially in situations where preparing homemade broth may be impractical.

According to Mintel's 2022 report, titled 'A Year of Innovation in Table Sauces, Oils, and Seasonings, 37% of consumers in the UK express a keen interest in purchasing condiments that offer distinctive flavors inspired by genuine exotic cuisines.

Market Dynamics:

Driver:

Rising demand for ready-to-use products

The bouillon cubes market is driven by the increasing demand for ready-to-use products. As consumers seek convenience in cooking, bouillon cubes offer a quick and efficient way to add flavor to dishes. The cubes' ease of use eliminates the need for time-consuming homemade broth preparation. Busy lifestyles, coupled with the desire for instant and flavorful meals, contribute to the rising popularity of bouillon cubes, making them a preferred choice in modern culinary practices.

Restraint:

Evolving regulations related to food additives and flavor

Increasing awareness of health and wellness, coupled with concerns about artificial additives, prompts regulatory bodies to scrutinize and modify standards for food products. Stricter guidelines may limit the use of certain ingredients in bouillon cubes, impacting their formulation and potentially affecting taste and consumer acceptance. Furthermore, manufacturers face challenges in adapting to evolving regulations while maintaining product quality.

Opportunity:

Expanding product varieties

Expanding product varieties presents an opportunity in the bouillon cubes market. Introducing new flavors, organic or plant-based options, and catering to dietary preferences like low-sodium or gluten-free variants can attract a broader consumer base. As consumer preferences diversify, innovative product offerings enable manufacturers to meet evolving demands and capture market share. This strategy aligns with the growing trend of customization and health-conscious choices, providing a valuable opportunity for the bouillon cube market to thrive in a dynamic and competitive food industry.

Threat:

Competition from liquid broths

Liquid broths, often perceived as more natural and less processed, appeal to consumers seeking healthier alternatives. The convenience of ready-to-use liquid broths challenges the traditional bouillon cube format. The threat intensifies with increasing consumer awareness of clean-label products and a preference for fresh and liquid options, which hinders market growth.

Covid-19 Impact

The COVID-19 pandemic initially impacted the bouillon cubes market due to disruptions in supply chains, manufacturing, and shifts in consumer behavior. Lockdowns and economic uncertainties led to altered shopping patterns, affecting product demand. Additionally, the focus on health and home-cooked meals during the pandemic influenced the market. While experiencing short-term challenges, the industry demonstrated resilience as consumers sought pantry-stable, convenient products. The market gradually adapted to new consumer trends, emphasizing the role of bouillon cubes in home cooking.

The beef segment is expected to be the largest during the forecast period

The beef segment is anticipated to be the largest in the bouillon cubes market during the forecast period due to its widespread popularity and versatile use in various culinary applications. The rich and savory flavor of beef bouillon cubes makes them a preferred choice for enhancing the taste of soups, stews, and other dishes. As consumer demand for diverse and flavorful food options continues, the beef segment is expected to maintain its dominance in the global bouillon cubes market.

The conventional segment is expected to have the highest CAGR during the forecast period

The conventional segment is poised to achieve significant growth in the bouillon cubes market during the forecast period. This growth is attributed to the enduring consumer preference for familiar and traditional flavors. Conventional bouillon cubes, with their classic taste profiles, continue to attract a wide consumer base. As consumers seek comfort in familiar food experiences, the conventional segment is expected to experience sustained growth, maintaining its appeal in the global bouillon cube market.

Region with largest share:

North America is positioned to dominate the bouillon cubes market due to factors such as a well-established food industry, a culture of convenience in cooking, and the enduring popularity of soups and stews. The region's consumer preference for quick and flavorful meal solutions aligns with the convenience offered by bouillon cubes. With a mature market and ongoing innovations in flavor profiles and packaging, North America is expected to maintain its dominance, catering to the demand for convenient and versatile cooking ingredients.

Region with highest CAGR:

The Europe region anticipates rapid growth in the bouillon cubes market due to evolving culinary trends, increasing consumer awareness about convenient cooking solutions, and the demand for diverse flavor profiles. The region's culinary diversity and a growing interest in international cuisines contribute to the popularity of bouillon cubes. As consumers seek time-saving and versatile cooking ingredients, the European market is poised to witness significant expansion, driven by the convenience and flavor-enhancing attributes of bouillon cubes in various culinary applications.

Key players in the market

Some of the key players in Bouillon Cubes Market include Cafosa Gum, S.A., Edward & Sons Trading Company, Inc., Givaudan, Kallo Foods Ltd., Mars, Incorporated, McCormick & Company, Inc., Nestlé S.A., Orrington Farms, Oxo, Riviana Foods Inc., The Kraft Heinz Company and Unilever N.V.

Key Developments:

In August 2023, Pet food major Mars Inc will invest ₹800 crore on the second phase expansion of its manufacturing facility in Telangana. The announcement follows Industries and IT Minister K.T. Rama Rao’s meeting in New York with the firm’s Chief Data and Analytics Officer for Pet Nutrition Sekhar Krishnamoorthy.

In Septermber 2022, Riviana Foods Inc. announced today its investment of $80.6 million to expand and renovate its state-of-the-art processing and packaging plant in Memphis, Tennessee. The investment will significantly increase Riviana’s production capacity for its ready to serve cup and pouch products and add approximately 80 new full-time jobs.

In September 2020, Nestlé launches Maggi organic bouillon cubes in recyclable paper wrapper. The new solution is a coated paper that is recyclable through the paper stream in France. Until now, the bouillon cubes have been wrapped in a multi-layer laminate that includes aluminum.

Types Covered:
• Beef
• Chicken
• Fish
• Pork
• Vegetable
• Other Types

Natures Covered:
• Organic
• Vegan
• Conventional

Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Other Distribution Channels

Applications Covered:
• Household
• Food Service
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances