Bottled Water Packaging Market Forecasts to 2030 – Global Analysis By Product (Still Water, Sparkling Water, Flavored Water, Functional Water and Other Products), Packaging Type, Cap Type, Packaging Material, Distribution Channel, End User and By Geograph

Bottled Water Packaging Market Forecasts to 2030 – Global Analysis By Product (Still Water, Sparkling Water, Flavored Water, Functional Water and Other Products), Packaging Type, Cap Type, Packaging Material, Distribution Channel, End User and By Geography

According to Stratistics MRC, the Global Bottled Water Packaging Market is accounted for $48.16 billion in 2023 and is expected to reach $78.09 billion by 2030 growing at a CAGR of 7.2% during the forecast period. The Bottled Water Packaging industry encompasses the packaging and distribution of bottled water, utilizing materials such as plastic, glass, and metal. Bottled water packaging plays a vital role in providing safe, convenient, and portable hydration globally. The packaging ensures the preservation of water quality, protects against contaminants, and enhances shelf life. Its convenience caters to on-the-go lifestyles, emergencies, and areas with limited access to clean water.

According to a nationwide study of more than 2,000 United States adults 18 and older conducted online by The Harris Poll on behalf of the International Bottled Water Association (IBWA) in 2020, 88% of Americans say they include a favorable impression of bottled water as a beverage option.

Market Dynamics:

Driver:

Growing health consciousness

Growing health consciousness is a significant driver for the bottled water packaging, with consumers increasingly prioritizing hydration and seeking alternatives to sugary beverages. The perception of bottled water as a healthier option, coupled with concerns over tap water quality, fuels demand for convenient, portable, and hygienically packaged water. As individuals become more mindful of their overall well-being and environmental impact, they opt for bottled water packaged in sustainable materials like PET or glass, further propelling market growth.

Restraint:

Environmental impact

The environmental impacts of bottled water packaging include plastic pollution, carbon emissions from production and transportation, and resource depletion. Plastic bottles contribute to ocean pollution and harm marine life, while the production process emits greenhouse gases and depletes finite resources like water and fossil fuels. These environmental concerns lead to consumer backlash and regulatory scrutiny, hindering market growth.

Opportunity:

Rising premiumization trend

The rising premiumization trend elevates consumer preferences towards high-quality, premium bottled water products. As consumers increasingly prioritize health, wellness, and indulgence, they are willing to pay a premium for bottled water with enhanced attributes such as alkaline pH levels, added vitamins, minerals, or unique flavours. This trend drives innovation in packaging design, materials, and branding to create visually appealing, luxurious packaging that aligns with premium product positioning.

Threat:

Health and safety concerns

Health and safety concerns in bottled water packaging primarily revolve around potential contaminants leaching from plastic bottles, such as phthalates or bisphenol A (BPA), especially when exposed to heat or sunlight. Additionally, improper handling or storage may lead to microbial contamination, posing health risks to consumers. These concerns erode consumer trust and confidence in the safety of bottled water, leading to decreased consumption and market growth.

Covid-19 Impact

The covid-19 pandemic significantly impacted the bottled water packaging market. Increased consumer health awareness and a surge in demand for packaged water as a safe and hygienic option led to a boost in sales. However, disruptions in the supply chain, restrictions on manufacturing, and changes in consumer behaviours influenced the market dynamics. The focus on single-use packaging and concerns about hygiene and safety has reshaped preferences. The industry has adapted by emphasizing safety measures in packaging, exploring sustainable alternatives, and responding to shifting consumer habits in the post-pandemic landscape.

The bottles segment is expected to be the largest during the forecast period

The bottles segment is estimated to have a lucrative growth. Bottles in bottled water packaging play a crucial role in preserving water quality, ensuring convenience, and influencing consumer perceptions. Bottles are lightweight, shatter-resistant, and cost-effective, making them popular for single-use applications. Bottle design, labeling, and branding also contribute to market differentiation and consumer appeal. These aspects propel the growth of the segment.

The HORECA (hotels, restaurants, cafes) segment is expected to have the highest CAGR during the forecast period

The HORECA (hotels, restaurants, cafes) segment is anticipated to witness the highest CAGR growth during the forecast period. In the HORECA sector, bottled water packaging provides a convenient and hygienic option for serving water to customers, ensuring consistent quality and taste. Bottled water eliminates the need for additional filtration systems or concerns about tap water safety, enhancing customer satisfaction and trust. Portability and ease of storage also make bottled water ideal for catering events or outdoor dining areas, further enhancing its utility in the HORECA industry.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period. Rising urbanization, improving living standards, and increasing health consciousness among consumers are driving the demand for bottled water. The convenience and portability offered by bottled water also contribute to its popularity. Furthermore, rapid economic development and expanding retail infrastructure in countries like China and India are facilitating market expansion. Overall, the Asia-Pacific region presents lucrative opportunities for bottled water packaging companies.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period. Health consciousness, convenience, and concerns over tap water quality propel demand for bottled water. The region's vast distribution networks and established retail infrastructure facilitate easy access to bottled water products. Moreover, innovations in packaging design and product differentiation contribute to market growth, making North America a significant hub for the bottled water packaging industry.

Key players in the market

Some of the key players profiled in the Bottled Water Packaging Market include Amcor PLC, Berry Group, CCL Industries Inc., Plastipak Holdings Inc., Ball Corporation, Tetra Laval International S.A., Gerresheimer AG, Ardagh Group, Silgan Holdings, RPC Group PLC, Alpla Group, Constantia Flexibles Group GmbH, Coveris S.A., Graham Packaging Company, Greif Inc. and The Coca-Cola Company.

Key Developments:

In June 2023, Coca-Cola India introduced a new bottle in Andhra Pradesh that is 100% recycled PET (rPET), with the assistance of ALPLA. It is an important milestone as the first time a 100% rPET bottle is used in India for food or beverages.

In May 2022, Amcor Limited announced next-generation technology enabling bottles to be produced 30% lighter and with 100% recycled material. Furthermore, innovation will improve the consumer experience while addressing widespread commitments to reduce material use and lower greenhouse gas emissions.

Products Covered:
• Still Water
• Sparkling Water
• Flavored Water
• Functional Water
• Other Products

Packaging Types Covered:
• Bottles
• Cans
• Cartons/Tetra Packs
• Pouches
• Other Packaging Types

Cap Types Covered:
• Screw Caps
• Snap-On Caps
• Sports Caps
• Flip-Top Caps
• Other Cap Types

Packaging Materials Covered:
• Plastic
• Glass
• Metal
• Other Packaging Materials

Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Restaurants & Hotels
• Other Distribution Channels

End Users Covered:
• Residential
• Commercial
• HORECA (Hotels, Restaurants, Cafes)
• Airlines & Railways
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements