Away From Home Tissue And Hygiene Market Forecasts to 2030 – Global Analysis By Product Type (Wipes, Paper Napkins, Toilet Papers, Incontinence Products, Paper Towels, Incontinence Products and Other Product Types), End User, and By Geography

Away From Home Tissue And Hygiene Market Forecasts to 2030 – Global Analysis By Product Type (Wipes, Paper Napkins, Toilet Papers, Incontinence Products, Paper Towels, Incontinence Products and Other Product Types), End User, and By Geography

According to Stratistics MRC, the Global Away From Home Tissue And Hygiene Market is accounted for $36.6 billion in 2023 and is expected to reach $59.3 billion by 2030 growing at a CAGR of 7.1% during the forecast period. Away From Home Tissue and Hygiene refers to products designed for use outside of one's residence, typically in public or commercial settings such as restaurants, hotels, offices, and institutions. These products include toilet paper, paper towels, hand sanitizers, soap dispensers, and other sanitary items intended for public use. Away From Home Tissue and Hygiene products prioritize convenience, hygiene, and durability to meet the demands of high-traffic environments.

Market Dynamics:

Driver:

Increasing awareness of hygiene

Heightened consciousness about cleanliness and sanitation, particularly in public and commercial settings, has become a priority globally. This awareness compels businesses, institutions, and individuals to adopt stringent hygiene practices and invest in appropriate hygiene solutions that meet regulatory requirements and ensure optimal cleanliness and sanitation levels. Moreover, this has led to the implementation of stricter regulations and guidelines governing hygiene standards in various industries, boosting this market gradually.

Restraint:

Environmental impacts

The excessive use of resources, particularly paper and water, is one of the significant environmental impacts. Additionally, the manufacturing process consumes large quantities of water, which can strain local water sources and exacerbate water scarcity issues. The packaging used for these products can contribute to plastic waste and end up in landfills or pollute natural environments, leading to long-term environmental damage that is impeding market growth.

Opportunity:

Rapid urbanization and industrialization

As more people migrate to urban centers and industries expand, there is a corresponding increase in the establishment of public and commercial spaces and healthcare facilities, resulting in greater foot traffic and usage of public facilities. Consequently, there is a heightened demand for these products to cater to the needs of these densely populated areas. Moreover, industrialization drives the growth of commercial sectors to ensure safety and well-being, which significantly propels market growth.

Threat:

High cost

The manufacturing of these products requires various raw materials these inputs can significantly impact the overall production costs and, in turn, the prices charged to customers. The economies of scale in production and distribution are relatively limited compared to the retail consumer market. In addition, manufacturers and suppliers may find it challenging to achieve the same cost efficiencies as in the retail sector, resulting in higher prices per unit, thereby hampering this market further.

Covid-19 Impact

The COVID-19 pandemic has had several detrimental impacts on the away-from-home tissue and hygiene market. Widespread lockdowns, travel restrictions, and closures of public spaces such as offices, schools, and entertainment venues significantly reduced foot traffic and utilization of these products. This decline in demand led to decreased sales and revenue for manufacturers and suppliers. Furthermore, many organizations scaled back their operations or temporarily closed, further dampening the demand for away-from-home tissue and hygiene solutions.

The wipes segment is expected to be the largest during the forecast period

The wipes segment is estimated to hold the largest share due to a range of disposable cleaning and hygiene products designed for convenient use in public or commercial settings. These wipes serve various purposes, including surface cleaning, disinfection, personal hygiene, and hand sanitization, commonly found in restaurants, hospitals, schools, gyms, offices, and other high-traffic locations. Moreover, they offer quick and efficient cleaning solutions without the need for additional water or cleaning agents, which is driving this segment’s expansion.

The hospitals and healthcare segment is expected to have the highest CAGR during the forecast period

The hospitals and healthcare segment is anticipated to have highest CAGR during the forecast period due to a wide range of products tailored to meet stringent cleanliness standards and infection control protocols essential for patient care and safety. Products such as disposable gloves, medical wipes, surgical masks, hand sanitizers, and disinfectant cleaners play a critical role in preventing the spread of infections. Furthermore, manufacturers continually innovate advanced products that offer superior antimicrobial properties and compatibility with medical procedures, thereby boosting this segment’s growth.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to rapid urbanization, expanding commercial sectors, and growing awareness of hygiene standards across various industries. This region encompasses diverse economies, including emerging markets like China, India, and Southeast Asian countries. Moreover, the region's robust manufacturing capabilities also contribute to the availability of a wide range of cost-effective hygiene solutions tailored to meet the needs of different end-users, which gradually propels this region.

Region with highest CAGR:

Europe is expected to witness highest CAGR over the projection period, owing to a strong emphasis on sustainability and advanced infrastructure. With a well-established hospitality sector, a thriving tourism industry, and robust healthcare systems, Europe continues to drive innovation and the adoption of cutting-edge hygiene solutions in public and commercial spaces. Furthermore, partnerships between industry players and research institutions drive continuous R&D efforts that enhance product performance and sustainability, thereby driving this region further.

Key players in the market

Some of the key players in the Away From Home Tissue And Hygiene Market include Georgia Pacific LLC, Procter & Gamble, Wausau Paper Corp., Kimberly-Clark Corporation, Sofidel Group, Kruger Products, Clearwater Paper Corporation, SCA (Svenska Cellulosa Aktiebolaget) and Cascades Tissue Group Inc.

Key Developments:

In December 2023, the key strata management body has released the industry’s first Strata Insurance Disclosure Best Practice Guideline to improve strata insurance practices and outcomes for its members as well as strata insurance consumers.

In November 2023, Procter & Gamble is launching its biggest change to its Pampers diapers in years, part of the company’s bid to drive sales in select brands by leveraging innovative research.

In September 2023, The Aspen Group announced Procter and Gamble (P&G) as its latest Titanium Sponsor to help expand access to oral health care for underserved populations through the TAG Oral Care Center for Excellence (OCC) – a state-of-the-art clinical facility designed to provide comprehensive dental care at no cost to underserved Illinois residents.

In December 2022, SCA has acquired its first wind farm with the purchase of 36 wind turbines in Markbygden in Piteå municipality, northern Sweden.

Product Types Covered:
• Wipes
• Paper Napkins
• Toilet Papers
• Incontinence Products
• Other Product Types

End Users Covered:
• Commercial
• Food and Beverages Industry
• Hospitals and Healthcare
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements