Automotive Windshield Market Forecasts to 2028 – Global Analysis By Glass Type (Laminated Glass, Tempered Glass), Position Type (Rear Windshield, Front Windshield, Top windshield), Vehicle Type (Passenger Cars, Commercial Vehicles), Sales Channel (Original Equipment Manufacturers (OEMs), Aftermarket), and By Geography
According to Stratistics MRC, the Global Automotive Windshield Market is accounted for $20.64 billion in 2022 and is expected to reach $35.77 billion by 2028 growing at a CAGR of 9.6% during the forecast period. The automotive windshield is the front or rear glass of the vehicle that offers visibility and safety to passengers & drivers. Manufacturers can now use the windshield as a display, with all relevant data displayed right on the windshield, following recent technical advancements. It is used to defend drivers and passengers from wind, sunlight, dust, rocks, pollution, insect, and other particles from inflowing the vehicle’s cabin. Modern windshields are unruffled of laminated glass consisting of two curved sheets of glass with a protective plastic layer laminated between them. The protective windscreen also provides comfort by maintaining the indoor temperature of the vehicle.
The Ontario government is investing US$9.3 million in 11 training projects to help 2,000 students and job seekers prepare for employment in automotive & advanced components manufacturing, as reported by Premier of Ontario, Doug Ford; Monte McNaughton, Minister of Labor, Training and Skills Development; Vic Fedeli, Minister of Economic Development, Job Creation and Trade; and representatives of the Automotive Parts Manufacturers Association. In India, under the PLI Auto scheme, the government received investment proposals worth US$ 6.04 billion from 20 automotive businesses in February 2022. This scheme is estimated to generate US$ 31.08 billion in additional production. In the next years, such trends and initiatives are expected to drive automotive production, which will boost the demand for the automotive windshield market.
Market Dynamics:
Driver:
Technical advancements such as smart displays and ADAS
Technical advances such as smart displays & driver assistance functions such as ADAS will boost market development as they are being consolidated in economy and mid-segment vehicles for the augmented awareness about vehicle and road safety. With technical advances saturating the automotive space, the advanced driver assistance systems (ADAS) is gaining traction across the globe. In addition, technology giants are laying accentuation to foster augmented reality in the automotive windshields for cars through the use of the internet of things. Through augmented reality in automotive windshields, passengers and drivers can conduct calls with passengers on a real-time basis in different cars. All these are adding to the global automotive windshield market share.
Restraint:
High cost of smart windshields
The automotive industry is gradually adopting novel innovations as the end-users are willing to pay a finest for improved console and luxury. Most end-users are still not conscious of the benefits of the smart windshield, making this high cost baseless for them. The increasing costs of reserves used for glass manufacturing, joined with a diminution in the supply of fuel such as sodium carbonate and natural gas, have been haunting glass manufacturers and ultimately windshield manufacturers. These price fluctuations have been negatively influencing the market.
Opportunity:
Rising espousal of solar reflective windshields to offer robust opportunities
The rising espousal of solar reflective windshields will offer robust opportunities for the market in the forecast period. Solar reflective windshields are highly preferred for its alluring features such as it helps in reducing air-condition load and fuel consumption, reduce skin irritation against direct sunlight, reduce cool-down time, prevent the building-up of interior temperatures, and reduce the solar energy in entering the car.
Threat:
Availability of poor quality automotive windshield
The availability of poor quality automotive windshield may act as a market challenge over the forecast period. While the fit and shape will obviously be the same, the poor quality new windshield may vary in thickness, durability or tint color and UV protection. In some cases, options attached to the windshield may not function properly. Typically, aftermarket windshields are the least expensive options available. Besides, the availability of alternatives such as polycarbonate glazing may also impede market growth.
The tempered glass segment is expected to be the largest during the forecast period
The tempered glass segment is estimated to have a lucrative growth during the forecast period, as it is designed to shatter everywhere when broken. Tempered glass breaks down in small and circular pieces instead of jagged and sharp shards. This glass is proven safer than other substitutes; this results in huge demand for tempered glasses amid its superior durability as well. It is designed to shatter into tiny, sand-like pebbles, helping to prevent glass-related injuries.
The passenger cars segment is expected to have the highest CAGR during the forecast period
The passenger cars segment is anticipated to witness the fastest CAGR growth during the forecast period, due to increasing sales of passenger cars, growing number of car ownership globally, rising middleclass income and population, and increasing environmental concerns about low-emission and lightweight cars on the roads.
Region with highest share:
Europe is projected to hold the largest market share during the forecast period owing to the massive investments of key players in R&D to manufacture advanced windshield that satisfies government regulations and consumer demand. Moreover, car windscreens tend to get dirty regularly due to dirt and other contaminant particles on the road. Many people in Europe travel to the countryside both for leisure and work, and car windscreens tend to get dirty very fast, rising the use of windshield washers.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period owing to increasing number of vehicle production, growing use of premium segment cars, use of solar reflective glasses in vehicles, use of safety glasses, rising awareness in people regarding protection from UV rays, and growing use of windshield for display purposes.
Key players in the market
Some of the key players profiled in the Automotive Windshield Market include Corning Incorporated, Central Glass Co., Ltd, Ecam Group, Asahi Glass Co., Ltd., Nippon Sheet Glass Co., Ltd., Saint-Gobain Group, Texas Instruments Incorporated, Guardian Industries, Continental AG, Sisecam Group, Xinyi Glass Holdings Limited, Magna International Inc, Shenzhen Benson Automobile Glass Co., Glaston Corporation, PPG Industries Inc., and McLaren.
Key Developments:
In October 2016, the Nippon Sheet Glass Co., Ltd announced the upgradation of Maizuru, Kyoto, Japan plant, where it installed advanced press bending line that would manufacture automotive windshields. The company has shown around 18.86% year-on-year growth in 2016 as compared to 2015 on R&D expenses.
In January 2016, the Saint-Gobain inaugurated a cross-functional, state-of-the-art research center, Saint-Gobain Research India, in Chennai, India. The company invested USD 30.82 million in the research center. The focus of the research center is to find innovative solutions to the challenges of energy-efficiency, environmental protection, and enhanced comfort for daily living.
In April 2015, the Asahi Glass Co., Ltd. announced the acquisition of NordGlass (Poland) to expand the company’s automotive replacement glass market in Europe. NordGlass is a major player in Europe aftermarket and specializes in the production of automotive windshields.
Glass Types Covered:
• Laminated Glass
• Tempered Glass
Position Types Covered:
• Rear Windshield
• Front Windshield
• Top windshield
Vehicle Types Covered:
• Passenger Cars
• Commercial Vehicles
Electric Vehicle Types Covered:
• Battery Electric Vehicle (BEV)
• Hybrid Electric Vehicle (HEV)
• Plug-In Hybrid Electric Vehicle (PHEV)
Material Types Covered:
• Thermoplastic Material
• Thermoset Material
Sales Channels Covered:
• Original Equipment Manufacturers (OEMs)
• Aftermarket
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
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