Automotive Active Grille Shutter System Market Forecasts to 2028 – Global Analysis By Vehicle Type (Passenger Cars and Commercial Vehicles), Vane (Horizontal Vanes and Vertical Vanes), Shutter (Visible Active Grille Shutters and Non-Visible Active Grille

Automotive Active Grille Shutter System Market Forecasts to 2028 – Global Analysis By Vehicle Type (Passenger Cars and Commercial Vehicles), Vane (Horizontal Vanes and Vertical Vanes), Shutter (Visible Active Grille Shutters and Non-Visible Active Grille Shutters) and By Geography

According to Stratistics MRC, the Global Automotive Active Grille Shutter System Market is accounted for $1.96 billion in 2022 and is expected to reach $2.80 billion by 2028 growing at a CAGR of 6.16% during the forecast period. An advanced mechatronic device known as an active grille shutter automatically opens and closes shutters to allow or restrict airflow based on current conditions. The active grill shutter reduces aerodynamic drag, increasing fuel efficiency and lowering CO2 emissions. Technologies that improve fuel efficiency and reduce harmful emissions are being adopted by the automotive industry. Active Grille Shutter (AGS) has been taken into consideration as a possible solution to improve fuel economy by lowering vehicle drag resistance in response to the growing demand for better fuel economy and a decrease in CO2 emissions. This has had a favorable effect on the market for automotive active grille shutters (AGS).

According to OICA, in 2020, global light vehicle production fell by 17%, with declines of 20% and 23% in the two major markets that is North America and Europe, respectively. Despite a small drop in sales at the onset of the global COVID-19 outbreak, EV demand remains high, and sales are rising.

Market Dynamics:

Driver:

Rising automotive production

The increasing production and sales of automobiles around the world are the main factors fueling the growth of the global automotive active grille shutter industry. This demand will be further amplified by rising disposable incomes and a rising vehicle ownership rate. The demand for more fuel-efficient vehicles is on the rise, and automakers are putting more emphasis on creating aerodynamic vehicle bodies to reduce air drag and meet increasingly stringent vehicle emissions regulations. These factors are all contributing to the growth of the automotive active grille shutter (AGS) industry.

Restraint:

High cost and affordability in developing nations

The primary issue affecting the market is the cost of an active grille shutter system for automobiles. Customers in underdeveloped countries do not favor cars with such an AGS system. Low-segment vehicles also use the diffuser, underbody panels, and spoilers as cost-effective ways to lower air drag. Due to the AGS system's high cost and lack of popularity among buyers of low-segment cars, the market for automotive active grille shutter systems is slowing down as a result of these factors.

Opportunity:

Growing demand for fuel-efficient vehicles

The market for automotive active grille shutter systems is anticipated by the rising demand for fuel-efficient vehicles. The aerodynamic coefficient can be raised by using AGS systems, which can decrease CO2 emissions by up to 3 grams per km and reduce air drag by an average of 9%, or 25 aerodynamic points. Government-imposed restrictions on emissions encourage automakers to use technologies that reduce air resistance and emissions. For instance, the governments of the U.S. and a number of EU nations had set a goal for 2020 to reduce passenger vehicle emissions to 121 g/km and 95 g/km, respectively. In the upcoming years, technology adoption will boost by such regulations.

Threat:

Regulatory barriers and lack of public awareness

Before AGS is widely used, a number of regulatory obstacles must be cleared. Authorities who oversee crash tests, for instance, must approve the system. AGS also needs support from the general public to succeed. Due to the system's lack of widespread knowledge, this will probably be difficult. These are only a few of the obstacles that must be overcome before the automotive industry adopts AGS widely. AGS has the potential to be a real game-changer for the automotive industry, though, if these difficulties can be overcome.

Covid-19 Impact

The global automotive industry was significantly impacted by the COVID-19 pandemic. Players in the value and supply chains have been severely disrupted by COVID-19's rapid spread. Suppliers all over the world completely shut down production lines, starting in China. In addition, there were numerous obstacles, including limitations on international trade and widening supply-demand gaps. Previous orders were substantially delayed as a result of this. Due to a lack of components and just-in-time manufacturing techniques that involve quarantine and reduced staff, OEMs are stopping their production. However, the market is anticipated to grow significantly in the future, though, as a result of rising vehicle sales, improved features, and the development of cutting-edge technology by automakers.

The passenger cars segment is expected to be the largest during the forecast period

The passenger cars segment currently has the largest market share globally and will maintain its dominance over the forecasted timeframe. The increased production and sales of passenger cars in developing nations will propel this market segment's growth because of rising personal disposable income. In 2020, the passenger cars accounted for more than 70.60% of the market. Additionally, the demand for AGS in the passenger car segment is likely to increase as passenger car production and AGS adoption rates in those models rise.

The retail segment is expected to have the highest CAGR during the forecast period

The vertical vanes segment had the highest growth rate in 2020 and is estimated to dominate over the predicted timeframe. The vertical vane accounted for 33.42% of the market in 2020. Due to improved performance and styling capability and increased preference for high-end automobiles due to their high aesthetic value, the segment will grow during the forecast timeframe.

Region with largest share:

Due to its strict emission regulations, quick adoption of new technologies, rising consumer spending, and significant investment in product innovation, North America is likely to register the largest market share in the market throughout the forecast period. The United States is likely to continue to be among the most lucrative markets for automobile active grille shutters. The primary drivers of the market expansion are increased sales of vehicles with active grille shutters, including various RAM 1500 models, Ford vehicles, and high-end premium vehicles from Cadillac and General Motors, among others. The presence of significant radiator shutter assembly producers and their efforts to create aesthetically pleasing vehicle models contribute to the growth of the region.

Region with highest CAGR:

During the forecast period, Asia-Pacific is anticipated to grow the most, with China serving as the main driver of growth. The annual growth in regional vehicle production is exponential. In the post-COVID-19 period, this growth is responsible for rising consumer preference for independent travel, which will increase demand for cars and safety features like active grille shutters. Additionally, the regional outlook will also be improved by the launch of encouraging government initiatives and the growing use of EVs and autonomous vehicles.

Key players in the market

Some of the key players profiled in the Automotive Active Grille Shutter System Market include Aisin Seiki Co., Ltd, BATZ, Brose Fahrzeugteile GmbH & Co. K, Coburg, HBPO GmbH, Johnson Electric, Magna International Inc., Mirror Controls International, Rochling Group, S.Coop, Shape Corporation, Sonceboz, SRG Global, Techniplas LLC., Tong Yang Group, Toyoda Gosei and Valeo SA.

Key Developments:

In April 2023, AISIN will release the road maintenance and management service Michi-log 2.0, which is equipped with new functions that utilize AI. It will be introduced in Okazaki City and Kariya City, where demonstration tests have already been conducted, and full-scale operation will begin. The comprehensive road maintenance and management support service ""Michi-log"" is designed to detect road abnormalities, such as pot holes, from data collected from vehicles during driving and images taken by in-vehicle cameras, offer planning support for road repairs, and implement the necessary measures.

In October 2022, the automotive supplier Brose has started the second building phase at its location in Bamberg. The construction of several buildings will increase the capacity from 600 to over 1,200 workplaces. The additional approximately 13,000 square meters of a new administration building are needed for the future expansion of the globally active family-owned company. In addition, the current shortage of space at Brose locations in Coburg and Hallstadt will be eliminated.

In June 2022, Toyota Boshoku, Aisin and Shiroki have signed a production transfer contract that agreed to transfer Shiroki's Nagoya Plant, which is the main domestic production base for Aisin group’s automotive seat frame mechanism parts, to Toyota Boshoku and transfer its production. 　Regarding this production transfer, Shiroki spun off its Nagoya Plant as a new company and will be a subsidiary of Toyota Boshoku. This production transfer will be carried out on the condition that necessary procedures and measures are completed based on the competition laws of each country.

Vehicle Types Covered:
• Passenger Cars
• Commercial Vehicles

Vanes Covered:
• Horizontal Vanes
• Vertical Vanes

Shutters Covered:
• Visible Active Grille Shutters
• Non-Visible Active Grille Shutters

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements