Anti-Counterfeiting Packaging Market Forecasts to 2030 – Global Analysis By Product Type (Primary Packaging, Secondary Packaging and Tertiary Packaging), Technology, End User and By Geography

Anti-Counterfeiting Packaging Market Forecasts to 2030 – Global Analysis By Product Type (Primary Packaging, Secondary Packaging and Tertiary Packaging), Technology, End User and By Geography

According to Stratistics MRC, the Global Anti-Counterfeiting Packaging Market is accounted for $179.2 billion in 2024 and is expected to reach $395.5 billion by 2030 growing at a CAGR of 14.1% during the forecast period. Anti-counterfeiting packaging is specialized packaging solutions designed to prevent the unauthorized reproduction and distribution of counterfeit products. These packaging technologies incorporate various security features such as holograms, QR codes, tamper-evident seals, and RFID tags to authenticate products and verify their legitimacy. By implementing anti-counterfeiting packaging, manufacturers can protect their brand reputation, safeguard consumer safety, and mitigate financial losses associated with counterfeit goods.

According to the data provided by the US Customs and Border Protection, over USD 2.0 billion worth of goods and USD 20 million worth of counterfeit drugs were seized on the country’s border in 2022.

Market Dynamics:

Driver:

Rising prevalence of counterfeit goods

Counterfeit products posing risks to consumer safety, brand reputation, and revenue streams, companies are increasingly investing in robust anti-counterfeiting measures. Anti-counterfeiting packaging technologies, such as holograms, tamper-evident seals, and track-and-trace systems, help authenticate products and deter counterfeiters. Additionally, stringent regulations and enforcement actions against counterfeiters further drive the adoption of anti-counterfeiting packaging solutions.

Restraint:

High cost of production and investment

Electroplating requires substantial investments in equipment, chemicals, and skilled labor. Additionally, compliance with environmental regulations and safety standards adds to production costs. These high upfront costs and ongoing expenses can deter smaller companies from entering the market or investing in upgrades and expansions. Furthermore, price-sensitive customers may seek alternative finishing methods or cheaper suppliers, impacting market competitiveness.

Opportunity:

Growing demand for product safety and security

Electroplating plays a crucial role in enhancing the durability, corrosion resistance, and aesthetic appeal of products, ensuring they meet stringent safety and quality standards. With increasing consumer awareness and regulatory requirements regarding product safety, manufacturers across industries such as automotive, electronics, and aerospace rely on electroplating for reliable surface finishing solutions. Additionally, electroplating's ability to provide tamper-evident coatings and anti-corrosive properties enhance product security, protecting against counterfeiting and ensuring customer trust.

Threat:

Lack of consumer awareness

Many consumers may not fully understand the role of electroplating in enhancing product quality, durability, and safety. Consequently, they may not prioritize products with electroplated finishes, opting for cheaper alternatives or products with less effective surface treatments. This lack of awareness can result in lower demand for electroplating services and products, impacting market growth and profitability for manufacturers.

Covid-19 Impact

While the initial disruptions in global supply chains and manufacturing activities led to a slowdown in demand for electroplating services, industries such as medical devices and electronics experienced increased demand, driving the need for surface finishing solutions. As businesses adapted to new health and safety protocols, electroplating companies faced challenges in maintaining operations and meeting customer requirements. However, the pandemic also spurred innovation in electroplating technologies to address emerging needs, such as antimicrobial coatings.

The authentication technology segment is expected to be the largest during the forecast period

The authentication technology is expected to be the largest during the forecast period as manufacturers increasingly turn to authentication technologies integrated into electroplated products. These technologies, such as RFID tags, holograms, and QR codes, enable product authentication and traceability throughout the supply chain, ensuring the legitimacy of goods. Electroplating companies offering products with built-in authentication features gain a competitive edge, as they provide added value to customers concerned about product authenticity.

The pharmaceutical segment is expected to have the highest CAGR during the forecast period

The pharmaceutical segment is expected to have the highest CAGR during the forecast period due to the growth of inadequate drug regulation and international free trade have resulted in the expansion of anti-counterfeit technologies in pharmaceutical applications. The technology can avoid drug imitation and track the products in the supply chain and storage. Growing demand for various anti-counterfeit techniques such as covert, overt, and track & trace across the world to detain illegitimate pharmaceutical products in their supply chain is expected to propel industry growth over the projected period.

Region with largest share:

Europe is projected to hold the largest market share during the forecast period owing to the high adoption of new technologies coupled with the high spending capacities of manufacturers in the region. A stringent government regulatory framework in the region is expected to be a key factor for industry growth over the projected period. In Europe, at least 5% of the products that are imported are counterfeit and registering an increase with growing imports demand. As a result, strict regulations against counterfeit products remain a necessity in the region, which is anticipated to have a positive impact on industry growth over the forecast period.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to the rapid growth of the food & beverage, pharmaceuticals, clothing & apparel, and consumer electronics industry in the region is expected to drive industry growth over the forecast period. Increasing per capita disposable income along with strong manufacturing sector growth are the key drivers for industry growth in the region.

Key players in the market

Some of the key players in Anti-Counterfeiting Packaging market include 3M, Advanced Track & Trace, AlpVision SA, Applied DNA Sciences Inc., Authentix Inc , Avery Dennison Corporation, BrandWatch Technologies, CCL Industries Inc, DuPont, Impinj, Inc., Intelligent Label Solutions, SATO Holdings, SAVI Technology Inc, Sicpa Holding S.A., SML Group, Systech International, Tracelink Inc. and Zebra Technologies Corporation

Key Developments:

In May 2024, 3M expands facility in Valley, Nebraska. The $67 million investment includes new production lines, equipment and a warehouse, and will help 3M more quickly meet customer demand for the company's personal safety products.

In May 2024, DuPont Announces Plan to Separate into Three Independent, Publicly Traded Companies. New DuPont will remain a premier diversified industrial company with industry-leading brands and solutions

In April 2024, 3M launches new Verify app to help tackle counterfeit personal protective equipment. A genuine result provides a high degree of certainty that you have an authentic 3M™ Disposable Respirator. An inconclusive result means that the package is either not recognized or a potential counterfeit.

Product Types Covered:
• Primary Packaging
• Secondary Packaging
• Tertiary Packaging

Technologies Covered:
• Authentication Technology
• Watermarks and Embedded Features
• Track and Trace Technology
• Covert and Forensic Technologies

End Users Covered:
• Pharmaceutical & Healthcare
• Food & Beverage
• Consumer Electronics
• Automotive
• Cosmetics & Personal Care
• Clothing & Apparel
• Tobacco
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements