Anti-Counterfeiting Packaging Market Forecasts to 2028 – Global Analysis By Usage Feature (Overt Features, Covert Features), Track And Trace Packaging Technology (Barcode Technology, RFID (Radio Frequency Identification)), Technology (Mass Encoding, Tagg

Anti-Counterfeiting Packaging Market Forecasts to 2028 – Global Analysis By Usage Feature (Overt Features, Covert Features), Track And Trace Packaging Technology (Barcode Technology, RFID (Radio Frequency Identification)), Technology (Mass Encoding, Taggants) and By Geography

According to Stratistics MRC, the Global Anti-Counterfeiting Packaging Market is accounted for $123.78 billion in 2022 and is expected to reach $313.23 billion by 2028 growing at a CAGR of 14.5% during the forecast period. Anti-counterfeit packaging solutions such as barcodes, radio frequency identification (RIF), and serialization as well as track and trace solutions are used to curb counterfeiting of products. This type of packaging is gaining adoption from the pharmaceutical and personal care industries. Anti-counterfeit packaging is the process of assigning secure packaging to the product to prevent counterfeiting or infringement. Counterfeit goods include clothing, medications, jewelry, cigarettes, electronic equipment, and parts, among others.

International Paper was the world's largest paper packaging company in 2021, with a reported revenue of 19.36. That year, the number of International Paper employees averaged 38,200. WestRock - another U.S. based company, was second-largest paper packaging company in 2021, with revenue of almost 19 billion U.S. dollars. Most of WestRock's revenue is generated by its corrugated packaging segment.

Market Dynamics:

Driver:

Rigorous Product Safety Regulations

The rise in strict product protection regulations related to counterfeiting. Since the market concentration of counterfeit products is constantly growing, strict regulations are imposed by the government of different countries to regulate counterfeiting activities. Such regulations have a positive influence on the anti-counterfeit packaging industry and seek to eliminate the demand for counterfeit products. Due to the sales of counterfeit products, there has been a rise in concerns about the losses suffered by product manufacturers across countries, which has increased concerns about brand dilution, which in turn drives the need for a market.

Restraint:

High Cost

High setup and innovation expenses are necessary to create it, which prevents both new entrants and potential clients from accepting solutions, limiting the market growth. Furthermore, some existing technologies, such as barcodes and QR codes, are easy to replicate or fake without proper customer awareness, limiting industry expansion.

Opportunity:

Rising Digitalization Of Anti-Counterfeiting Solutions

In favor of digital anti-counterfeiting kits, a significant argument is that smartphones can be tapped to allow consumer-usable solutions. Quick-response (QR) codes boast the convenience of scanning without the need to download any app. With each day, the need and importance for its solutions are increasing, and trends are expected to continue in the future. In this scenario, the 'go-to solution' for thwarting economic harm, health threats, online fraud, and a spate of other crimes have been digital anti-counterfeiting packaging solutions. Globally, the counterfeiting of fragile goods is discouraged by various kinds of anti-counterfeit packaging, both subtle and overt. Thus, they save lives and economic welfare directly and indirectly, which leads to the upsurge in the market in recent times.

Threat:

Lack of Awareness

The primary challenge for its producers is raising consumer awareness of how to use these technologies to determine a product's ingenuity. Companies must advise customers about technology in a covert manner so that imitators are unable to imitate them. Furthermore, the creation of these solutions attracts a lot of money, which puts a strain on the industry's growth.

Covid-19 Impact

Law enforcement agencies and drug suppliers in the U.S. are being urged to step up their investment in anti-counterfeiting measures as part of plans to tackle the COVID crisis. The advice from the International Hologram Manufacturers Association (IHMA) comes in the wake of reports of a 300% increase this year in adverts on the dark web for coronavirus vaccines, fake vaccination certificates and fake negative COVID-19 test results.

Pharmaceutical packaging segment is expected to be the largest during the forecast period

Due to the risk of damage caused by the use of fake products, a major demand for anti-counterfeit packaging is expected to come from the pharmaceutical industry. Manufacturers are embracing anti-counterfeiting packaging technology due to concerns about the brand value and adverse effects of spurious products, which in turn fuels the global demand for the market. Following the concerns about brand dilution and losses suffered by manufacturers, many companies are making significant investments in this packaging technology which in turn is expected to generate enormous business opportunities for industry players.

The Mass Encoding segment is expected to have the highest CAGR during the forecast period

Mass Encoded products, with the support of software solutions, permit product tracking through the various nodes in the logistics and supply chain management operations. Barcode, digital mass serialization, and digital mass encryption are the various options used for mass encoding the market for thermal paper-based labels, which has also experienced a rise in its demand.

Region with highest share:

The Asia Pacific is projected to hold the highest market share, due to the growing pharmaceutical & healthcare and food & beverage industries are likely to drive the demand for market in China. In addition to this, the country’s large consumer base, overall positive economic environment, and increase in manufacturing activities will drive demand in the packaging industry. It is developing due to increased consumer knowledge, which has resulted in a greater understanding of the product-related information, raising the demand for counterfeit packaging in the province. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the province.

Region with highest CAGR:

North America is projected to have the highest CAGR, the growth is attributed to the growing consumer consumption for food and beverages, healthcare items, cosmetics, and electronics is predicted to contribute significantly to the industry growth. Consumers' demands for transparency are increasing, resulting in a huge increase in the traceability of these products. The presence of sophisticated anti-forged rules has supported the market's growth. As a result, to meet the expanding demand, manufacturers include breakthrough technologies in equipment with particular features for effective production tracking and identification.

Key players in the market

Some of the key players profiled in the Anti-Counterfeiting Packaging Market include MicroTagTemed Ltd., BrandWatch Technologies, AlpVision, SICPA HOLDING SA, Zebra Technologies Corporation, CCL Industries Inc, Impinj, Inc, Authentix, Avery Dennison Corporation, SML Group, 3M Company, Catalent Pharma Solution Inc, TraceLink Inc, Authentix Inc., Sicapa, Clariant.

Key developments:

In August 2021: Avery Dennison Corporation acquired Vestcom. The acquisition is anticipated to broaden the company's branded labelling solutions for the retail and consumer packaged goods industries.

In March 2020: CCL Industries Inc. acquired Flexpol sp. z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is projected to enhance the company's existing capabilities to serve the label industry in the European region.

In February 2018: Clariant launched a new brand name called EQius for humidity-control packaging solutions which also provides protection against anti-counterfeiting. will be used as an umbrella brand for products currently marketed as EQ-Pak® packets, EQ-Can® canisters, EQ-Stopper™ closures, and EQ-Bag™ bags, along with the raw material that goes in them.

Usage Features Covered:
• Track and Trace
• Overt Features
• Covert Features
• Forensic
• Tamper Evidence

Technology’s Covered:
• Mass Encoding
• Taggants

Applications Covered:
• Food Packaging
• Pharmaceutical Packaging

End Users Covered
• Apparel & footwear
• Clothing & Apparel
• Consumer Durables
• Cosmetics & Personal Care
• Electrical & electronics
• Industrial and Automotive
• Luxury Goods

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements