Agritourism Market Forecasts to 2028 – Global Analysis By Tour Type (Individual Travelers and Group Travelers), Activity (Outdoor Recreation, Entertainment, Accommodations, Educational Tourism, On-farm Sales and Other Activities), Sales Channel and By Geo

Agritourism Market Forecasts to 2028 – Global Analysis By Tour Type (Individual Travelers and Group Travelers), Activity (Outdoor Recreation, Entertainment, Accommodations, Educational Tourism, On-farm Sales and Other Activities), Sales Channel and By Geography

According to Stratistics MRC, the Global Agritourism Market is accounted for $6.74 billion in 2022 and is expected to reach $14.34 billion by 2028 growing at a CAGR of 13.4% during the forecast period. Agritourism refers to businesses that mix farm operations and tourism for the aim of enjoyment and amusement. It is commonly characterized as visiting a working agricultural area for leisure, amusement, or educational purposes. These frequently involve leisure pursuits that take place on farms. Agritourism is a part of tourism activities. It allows tourists to deepen their understanding of agriculture and elevate the special rural regions, although it is rarely regarded as farm or rural tourism. In terms of a strategy for safeguarding agricultural capitals and bringing about economic and social advantages, agritourism is largely supported.

According to the World Tourism Organization's most recent data, the overwhelming effects of COVID-19 on the industry caused international visitor arrivals to drop by 93.0% in June as compared to the same month in 2019.

Market Dynamics:

Driver:

Growing travel and tourism industry

Agritourism is a subcategory of rural tourism, and rural tourism accounts for a significant portion of travel and tourism. During the projected period, the expansion of the travel and tourism sector is anticipated to boost the growth of the agritourism market. For instance, 1,500 million worldwide visitor arrivals were registered in 2018, up from 1,440 million, according to the World Tourism Organization. Tourists are drawn to agritourism hubs by the rising popularity of agritourism activities including farm stays, agritainment, and outdoor leisure. As a result, the reasons listed above fuel market expansion.

Restraint:

Prevalence of less organized industry across developing economies

The disorganized nature of the agritourism business is a significant barrier to its expansion. The notion of agrotourism is specialized, and there is no clear legal definition of it in many nations, which is limiting the market's rapid expansion. The lesser number of established tour agritourism operators in this business, particularly in developing countries, and the lack of knowledge about these types of tourist locations are serving as key barriers to the market's expansion.

Opportunity:

Rise in health consciousness

People are actively encouraged to choose inbound and outbound agritourism because it offers a pollution-free environment, fresh foods, recreational opportunities, and other health benefits. Many people are drawn to agritourism because of the on-farm farmer's markets, U-Pick operations, pumpkin picking fields, and other agritourism-related businesses that let visitors select fresh crops straight from farms.

Threat:

Improper commercialization of agritourism

Due to a lack of adequate technical and financial supervision and help, the majority of agritourism is not yet marketed. To monetize agritourism's position on a worldwide scale, advertising and marketing tactics are required. The majority of agritourism now experiences problems with energy and lodging, which is anticipated to restrain the market's expansion throughout the forecast period.

Covid-19 Impact

The COVID-19 pandemic had a negative impact on the agritourism industry. To prevent the spread of the Corona virus, people are only allowed to remain in their houses. The majority of nations have restricted borders that have a direct impact on agritourism operations. Due to the increase of Corona virus infections throughout the globe, the tourist industry is particularly impacted. Corona virus cases are declining, and corona virus vaccine is progressing, which has helped the tourist sector regain ground.

The on-farm sales segment is expected to be the largest during the forecast period

The on-farm sales segment is estimated to have a lucrative growth, due to the agritourism destinations' increased commercialization and the surge in interest in regional cuisine and handcrafted goods. Farm owners engage traditional artisans, designers of traditional costumes and clothing, and producers of regional specialties to help commercialize the agritourism centres. Through the on-farm sales sector, the demand for local foods and other non-food goods is projected to expand, as is interest in learning about the cultures and traditions of the communities.

The travel agents segment is expected to have the highest CAGR during the forecast period

The travel agents segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the increasing use of hotels, outdoor activities, entertainment, educational travel, and other services by consumers through travel agencies, as well as the availability of dependable transportation, individualized attention, and exclusivity. Since travel agents offer speedy booking services and the possibility to evaluate several available travel options, customers are urged to purchase their vacation packages through them, which is accelerating industry growth.

Region with highest share:

North America is projected to hold the largest market share during the forecast period owing to the increasing income levels across the area, a bettering business climate in the U.S. and Canada, and governmental efforts to encourage farm tourist activities. Additionally, the farmers in the area are incorporating supplementary businesses and sources of income into their normal farming operations, which is anticipated to spur market expansion throughout the projection period

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to government efforts to boost area agriculture tourism and encourage economic and job growth. Additionally, the majority of urban families and individuals are visiting agrotourism farms, which is projected to fuel market expansion. Families may spend quality time together and learn about the village culture on these outings.

Key players in the market

Some of the key players profiled in the Agritourism Market include Agrilys Voyages, Agricultural Tour Operators International, Bay Farm Tours, Blackberry Farm, LLC, Field Farm Tours Limited, Farm to Farm International, Greenmount Travel, Harvest Travel International, Kisima Safaris, Liberty Hill Farm, Select Holidays, Sita Group, Star Destinations

Key Developments:

In March 2022, As a team initiative, “Blackberry Gives” encourages employees across the Blackberry family of brands to give back to the community through team participation in service hours, need collection, and volunteering. Blackberry team members collected more than 770 pounds of food to give to Second Harvest Food Bank. Blackberry matched the team’s effort, bringing 1,600 pounds of food, resulting in more than 1,400 meals for East Tennessee families in need.

In January 2022, The Blackberry Farm Foundation announced its 2022 grant recipients, donating more than USD 170,000 to charities in Blount County.

Tour Types Covered:
• Individual Travelers
• Group Travelers

Activities Covered:
• Outdoor Recreation
• Entertainment
• Accommodations
• Educational Tourism
• On-farm Sales
• Other Activities

Sales Channels Covered:
• Direct
• Travel Agents

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements