Thailand Pineapple Market Overview:
Thailand’s pineapple industry experienced a significant decline in production in 2023, dropping by 40% to 1.03 million tonnes due to extreme heat caused by El Niño, compared to 1.72 million tonnes in the previous year. Despite this setback, Thailand continues to dominate the global processed pineapple market, maintaining its position as the leading exporter with shipments reaching 336.86 thousand tonnes in 2023. Canned pineapple remained the most exported product, accounting for 84% of total exports.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Thailand Pineapple market.
Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade (exports & imports)
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis, including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling major players
• Factors influencing market performance, including sustainability trends
Thailand Significance in the Global Pineapple Market
As the world's eighth-largest pineapple producer and the top exporter, Thailand plays a pivotal role in the global market. Nearly 80% of its production is processed for export, 10% is sold as fresh exports, and the remaining 10% is consumed domestically. The country’s pineapple industry offers a diverse range of products, including canned pineapples, juices, frozen, and dried variants, catering to key markets in Asia, Europe, and North America.
Market Growth Drivers
Several factors contribute to the market’s growth, including Thailand’s favorable tropical climate and continuous advancements in farming techniques, such as the adoption of drip irrigation, which enhances productivity. The country’s well-established export market benefits from trade agreements and the rising global demand for processed and convenient food products. This growing consumer preference has fueled the increasing popularity of canned pineapples, juices, frozen, and dried pineapple products.
Market Challenges & Constraints
The industry faces several challenges, including price volatility and intense competition from major pineapple-producing countries like the Philippines, Costa Rica, and Indonesia. Fluctuations in raw material costs and global market conditions impact profit margins. In Thailand, domestic pineapple prices currently range from USD 0.27 to 0.30 per kilogram, reflecting a nearly 65% increase compared to the three-year average in January.
Competitive Landscape
Thailand’s pineapple processing sector remains highly export-driven, supplying key markets such as the United States, the European Union, Japan, China, and other Asian countries. The industry is led by major players, including Thai Pineapple Canning Industry Corporation, SIAM Food Products Public Co., Ltd., Natural Fruit Company Limited, Malee Group Public Company Limited, and Dole Thailand Company Limited. These companies continue to strengthen Thailand’s global market presence by focusing on high-quality products and competitive pricing, ensuring the country’s leadership in the international pineapple trade.
Outlook
Overall, Thailand’s position as the world’s top exporter of processed pineapple products is expected to remain strong, supported by innovation, evolving consumer trends, and government efforts to enhance agricultural productivity and trade competitiveness.
Scope of the Report:
• Historical Years: 2015-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Units: Value (US$ Million) and Volume (Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
o By Type (Fresh Pineapple and Processed Pineapple (Canned Fruit, Dried Fruit, Juice Concentrate, and Jam)
o By End-use (Domestic Consumption and Exports)
• Companies Profiled: The market players include, Thai Pineapple Canning Industry Corporation (TPC), SIAM Food Products Public Co., Ltd., Natural Fruit Company Limited, Malee Group Public Company Limited, Dole Thailand Company Limited, Mahaburapha Food Products Company Limited, Kuiburi Canned Fruit Company Limited, New Laemthong Foods Industries Company Ltd., Thai Agri Foods Public Company Ltd., Asia Farm F&B Co., Ltd., Prime Products Industry Co., Ltd., Tipco Foods Public Company Ltd., V&K Pineapple Canning Co., Ltd, Takerng Pineapple Industrial Co., Ltd., and Others.
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