Mexico Beer Market Overview:
Mexico’s beer production reached 141 million hectoliters in 2022, marking a 5.09% CAGR from 110 million hectoliters in 2017. Domestic consumption stood at 99.9 million hectoliters, reinforcing Mexico’s status as a global beer industry leader. The market’s growth is fueled by evolving consumer preferences, urbanization, rising disposable incomes, and a thriving tourism sector.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Mexico beer market.
Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade (exports & imports)
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis, including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling major players
• Factors influencing market performance, including sustainability trends
Mexico’s Role in the Global Beer Supply Chain
As the world’s largest beer exporter, Mexico shipped $5.02 billion worth of beer in 2022, accounting for 30% of global exports. The country ranks 4th in global beer production and consumption, trailing only China, the USA, and Brazil. Leading industry players include Grupo Modelo (AB InBev) and Cuauhtémoc Moctezuma Brewery (Heineken), with the United States as the primary export market.
Barley remains the most critical ingredient in beer production, alongside hops, water, and yeast. Mexico heavily depends on the U.S. for barley imports, bringing in 323.5 million metric tons in the 2021/22 season and 630 tonnes of hop extracts in 2022. However, global supply chain disruptions—stemming from COVID-19 and geopolitical tensions such as the Russia-Ukraine war—have impacted the availability and pricing of key ingredients, influencing beer production costs worldwide.
Market Growth Drivers
Mexico’s beer market is expanding due to multiple factors. Economic growth and increasing disposable incomes have fueled higher beer consumption, particularly in urban areas. The country’s young population, with a median age of 29.4 years, plays a crucial role in driving demand. Additionally, Mexico’s robust tourism industry—welcoming 38.3 million international visitors in 2022—boosts beer sales in hospitality and entertainment sectors. Breweries continue to invest in product innovation, launching craft beers, flavored varieties, and new packaging formats to attract a diverse consumer base. Favorable trade agreements and global demand have further cemented Mexico’s position as a dominant exporter.
Market Challenges
Despite its strong position, Mexico’s beer industry faces several challenges. Strict alcohol regulations and taxation policies impact sales, pricing, and marketing strategies. Beer also competes with other alcoholic beverages, including tequila, wine, ready-to-drink cocktails, and health-focused alternatives. Additionally, raw material price volatility, supply chain bottlenecks, and geopolitical tensions create production uncertainties, affecting both domestic supply and export potential.
Competitive Landscape
Mexico’s beer industry is highly concentrated, with Grupo Modelo (AB InBev) and Cuauhtémoc Moctezuma Brewery (Heineken) dominating the market. Modelo led global beer exports in 2022, surpassing $5.4 billion in sales, while Heineken continues to expand its footprint with new production facilities, including a can manufacturing plant in northern Mexico. The craft beer segment is also growing, with brands such as Cervecería Minerva, Cervecería Primus, and Cervecería Mexicana gaining traction.
Among the most popular beer brands in Mexico, Grupo Modelo owns Corona Extra, Modelo Especial, Pacifico, and Victoria, while Heineken produces Sol, Tecate, Dos Equis, and Indio. These brands dominate both domestic and international markets, reinforcing Mexico’s reputation as a global beer powerhouse.
Outlook
Despite regulatory and competitive pressures, Mexico’s beer market remains on a strong growth trajectory, driven by product innovation, premiumization, and sustainability efforts. The rise of craft and specialty beers is reshaping industry dynamics, attracting consumers seeking unique flavors and artisanal brewing techniques. Investments in sustainable packaging, renewable energy, and efficient brewing technologies will further enhance Mexico’s standing as a leading global beer producer and exporter.
Scope of the Report:
• Historical Years: 2015-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Units: Value (US$ Million) and Volume (Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered: By Distribution Channel and Packaging
• Companies Profiled: The market players include Grupo Modelo (Part of Anheuser-Busch InBev). Cuauhtémoc Moctezuma Brewery (Part of Heineken), Grupo Cuauhtémoc y Famosa (Part of Heineken), Grupo Modelo Pacifico, Grupo Modelo Baja California, Cervecería Minerva, Cervecería Primus, Cervecería Mexicana, Cervecería Calavera, and Cervecería Santo Coraje, and more.
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