The US Digital Advertising Spend in Media Industry
Online advertising spend by media brands in the US stood at US$3,434 million by end of 2015, accounting for 5.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 24.0%. This growth is expected to continue in 2016 with brands expected to spend US$3,986 million, representing an increase of 16.1% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by media brands to grow at a CAGR of 11.9% to reach US$6,257 million in 2020, accounting for 6.4% share of the market.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How much is being spent on online advertising by media brands?
How is online mobile advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized by media brands?
This report provides detailed online advertising spend database, covering in-depth trend analysis by media brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Industry Split: This report provides advertising spending and growth analysis of media brand on online advertising.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by media industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: United States
Market Focus: Online Marketing
Industry Focus: Media
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the US. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Online advertising spend by media industry for a period of 10 years, from 2011 to 2020.
Data covering future of online mobile advertising spend and its share in online advertising
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Online Advertising Spend Market Share Analysis
- 2.1 US Online Advertising Spend
- 2.2 Market Share Analysis
- 3 Analysis of Macroeconomic, Business, and Consumer Drivers
- 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 3.2 Consumer Insights
- 3.3 Internet & Technology Adoption
- 3.4 Devices & Platforms
- 3.5 Mobile Commerce
- 3.6 Advertising Spend Dynamics
- 4 US Online Advertising Spend by Industry
- 4.1 Snapshot of Key Verticals
- 4.2 Medias Online Ad Spend
- 4.2.1 Snapshot, 2011-2020
- 4.2.2 Analysis by Marketing Objective
- 4.2.3 Analysis by Channel Spend – Desktop vs. Mobile
- List Of Tables and Figures
- Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 3: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 4: US Population Analysis (Million), 2010-2019
- Table 5: US Inflation Trends (%), 2010-2019
- Table 6: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 7: US Number of Online & Mobile Buyers (Million), 2010-2019
- Table 8: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 9: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 10: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 11: US Mobile Internet User Analysis (Million), 2010-2019
- Table 12: US Number of Internet and Social Media Users (Million), 2010-2019
- Table 13: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 14: US Number of Mobile and Smartphone Users(Million), 2010-2019
- Table 15: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 16: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 17: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 18: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 19: US Online Spending per Internet User (US$), 2010-2019
- Table 20: US Online Mobile Spending per Online User (US$), 2010-2019
- Table 21: US Media Brands' Online Advertising Spend (US$ Million), 2011-2020
- Table 22: US Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 23: US Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 1: Methodology Framework
- Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 4: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 5: US Population Analysis (%), 2014
- Figure 6: US Inflation Trends (%), 2010-2019
- Figure 7: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 8: US Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 9: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 10: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 11: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 12: US Mobile Internet User Analysis (Million), 2010-2019
- Figure 13: US Number of Internet and Social Media Users (Million), 2010-2019
- Figure 14: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 15: US Number of Mobile and Smartphone Users(Million), 2010-2019
- Figure 16: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 17: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 18: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 19: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 20: US Online Spending per Internet User (US$), 2010-2019
- Figure 21: US Online Mobile Spending per Online User (US$), 2010-2019
- Figure 22: US Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
- Figure 23: US Media Brands' Online Advertising Spend (US$ Million), 2011-2020
- Figure 24: US Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 25: US Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
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