India Skin Care Market Player’s Communication Analysis & Insights 2023

India Skin Care Market Player’s Communication Analysis & Insights 2023

Summary

The report ‘India Skin Care Market Player’s Communication Analysis & Insights 2023’ highlights key dynamics of the India’s fast growing skin care market. The background, communication and value proposition of both new and established players in the market has been examined. The report has been prepared by a senior brand planner with over 16 years of researching impactful brand communication and consumer insight.

Nourish and treat, repair and revive, youth elixirs, anti-ageing serums, rejuvenating creams, glow balms, dermatology backed high efficacy products, cold pressed oils, ayurvedic essences etc. - beauty locates itself on a million different hashtags these days.

With new homegrown, clean beauty brands mushrooming more aggressively than any other FMCG sector, the beauty-wellness industry has, since March 2020, received a huge boost. Skin care is today an aggressive, exhaustive & highly competitive sector. In this scenario, the report examine what and how skin care product brands are offering customers and also to understand how brands can differentiate themselves in this cluttered market.

Research methodology

Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analysed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis."