Simba Information’s latest State of College Course Materials 2023-2025 report found that student spending on course materials has dropped to the lowest level reported; an average of $285 per year per student. The report highlighted many changes and transformations in higher education that are directly impacting the market for college course materials. The changes and transformations include:
An increase in the number of undergraduates looking to earn short-term credentials
Higher education institution closures impacting an estimated 31,000 students
A rise in federal and state government incentives and regulations to increase Open Educational Resources (OER) in colleges.
An increase in AI usage among students and faculty but unresolved concerns remain on matters related to privacy and unauthorized uses by students
The State of College Course Materials 2023-2025 report details a wide range of other issues, trends, and forces impacting the market. These include the types of institutions where enrollment is increasing; the growth of distance education; federal and state policy and funding developments; print vs. digital growth in instructional materials; the rise of subscription and inclusive access plans; new technology trends; and company mergers & acquisitions and operating performance of key companies. Simba provides both sizing and context to the market segments of new course materials, both digital and print.
In sizing the market segments for this report, Simba follows the procedure it established in 2015 for how it breaks down market segments. Simba uses the market size for new course materials as provided by annual sales figures from the Association of American Publishers. Simba further breaks down that segment into new print textbooks and digital materials. Those breakdowns are Simba’s own estimates based on its ongoing research in the area of instructional materials in higher education.
Additionally, Simba tapped other third-party resources, and their contributions are cited throughout the report. Among those sources are: The College Board, the State Higher Education Executive Officers, the National Association of College Stores, the National Student Clearinghouse Research Center, the U.S. Department of Education National Center for Education Statistics/ Integrated Postsecondary Education Data System (IPEDS), the U.S. Department of Labor, Bay View Analytics, Student Monitor; National Student Clearinghouse Research Center (NSCRC); leading trade and news publications , World Economic Forum; State Higher Education Finance; National Governors Association; Apprenticeship.gov; Gallup; AAP; and company reports and financial statements.
Simba Information’s State of College Course Materials 2023-2025 report covers the following major categories outlining and impacting the market:
Market Size and Enrollment
Public v. Private Institutions
Distance Learning
For-Profit Institutions
Federal Policy and Budget
State Policy and Budget
Workforce Development
Apprenticeships
Course Materials Spending
Open Educational Resources (OER)
Declining Confidence in Higher Education
Changing Course Material Models
Online Learning
Company Acquisitions and Divestments
State of College Course Materials 2023-2025 contains detailed and granular data and analysis on key trends and developments with a special focus on:
Market Size and Enrollment
Policy and Funding
Course Materials
Industry Trends and Innovations
Competitive Landscape
Introduction
Methodology
Executive Summary
Market Size and Enrollment
Institution Types and Numbers
Table Number of U.S. Title IV Postsecondary Institutions, 2022-2023 vs. 2021-2022
Table Degree-Granting Institutions with First-Year Undergraduates, 2022-2023 vs. 2020-2021 vs. 2000-2001
Distance Education
Forthcoming (2024)
2023
Shifting Market for For-Profit Institutions
Table Simba Information Career College Enrollment Index, 2022
Table Enrollment Changes by Award Level and Sector, Fall 2022 & Fall 2023
Table Enrollment Changes in Top Ten Majors by Credential Type, Fall 2022 & Fall 2023
Thinking About Student Data
Disciplines, Majors and Job Growth as Drivers
Policy & Funding
Introduction
Costs of Attending College in 2022-2023
Table Undergraduate Tuition and Fees, 2021-2022 vs. 2022-2023
Costs of Attending College in 2023-2024
Table Undergraduate Tuition and Fees, 2022-2023 vs. 2023-2024 (dollars)
Costs of Attending College 2024-2027
Table Costs of Attending College Estimates, 2024-2027 (dollars)
Federal Funding for Higher Education
Table Selected Higher Education Programs in President Biden's Department of Education Budget Request, FY 2022-FY2024P (million dollars)
HEERF Funds 2023
Student Loans
Table Average Cumulative Debt Levels in 2022 Dollars: Bachelor's Degree Recipients at Public and Private Nonprofit Four-Year Institutions, 2006-07 to 2021-22, Selected Years
Table Distribution of Outstanding Federal Borrowers by Borrower Age, Second Quarter FY 2017, FY 2020, and FY 2023
Table Distribution of Outstanding Federal Loan Dollars by Borrower Age, Second Quarter FY 2017, FY 2020, and FY 2023
Impact of Student Loan Forgiveness
Continued Push for Oversight
Programs and Colleges Impacted
DOE Introduces New Student Protections
State Support for Higher Education
State Funding
Table Sources of State and Local Higher Education Funding by State, FY 2022
Student Share
Table Net Tuition as a Percentage of Total Education Revenue by State (excluding net tuition revenue used for capital debt service), FY 1980-2022
SHEEO State Higher Education Finance: FY 2022
Looking Ahead
Workforce Development
Table Federal Workforce Development Grants, 2023
Apprenticeship Programs
Table State Policies and Programs to Support Employer Led RAPs
Career, Technical, and Adult Learning
Course Materials
Introduction
Long-Term Decline in Course Materials Spend Continues
Table Average Cost of Books and Supplies for First-Year, Full-Time Undergraduates, 2021-2022 (dollars)
The Impact of Textbook and Courseware Costs
Potential Solutions
OER
Federal and State Governments Continue to Push OER
State Governments Continue to Support OER
OpenStax Expands Implementation, Gains Federal Funding
Course Hero, Lumen Pair to Expand Access to OER
More Institutions Encourage Adoption, Creation and Use of OER
Table Putting OER to Work, 2022-2024
Outlook for College Course Materials
Table Sales by Segment of Key College Course Materials, 2022-2025P (million dollars)
Recommendations for Publishers
Industry Trends and Innovations
Declining Confidence in Higher Education
Gallup Research on American Institutions
Eroding Value of a College Degree
Businesses Drop College Degree Requirements
Fallout from Campus Protests on Israel-Hamas War
Education in Flux
Changing Course Materials Models
Subscription Services
Inclusive Access and Equitable Access
Implications
Online Learning
Changing Perceptions
Growing Market
eSpelman
What the Rise of AI in College Classrooms Means for the Industry
Practical Matters: Setting Policies
The Educational Publisher's Imperative
Competitive Landscape
Background
Acquisitions, Divestments and Funding
2022 Activity
Table Acquisitions, Divestments and Funding for Higher Education Competitors, 2022
2023 Activity
Table Acquisitions, Divestments, and Funding for Higher Education Competitors, 2023
Major Competitors
Table Performance of Higher Education Competitors: Total Corporate and Higher Education Segment (million dollars)
Pearson
Pearson+
Corporate Strategy
Leadership Change
Cengage Learning
Reorganization
Higher Education Segment
Cengage Unlimited
Strategic Directions
Accredible Partnership
McGraw Hill
Higher Education
Strategic Directions
TikTok for Studying
McGraw Hill GO
Wiley
Divestment Plan
Learning Segment
Strategic Directions
Chegg
Performance
Bracing for Impact
Strategic Directions
Barnes & Noble Education
DSS Spinoff
Business Segments
First Day Inclusive Access and Equitable Access
Strategic Directions
Performance
Competitive Performance Year-to-Date
Table 2023 Performance and Guidance for Higher Education Competitors