Simba’s State of College Course Materials 2022-2024 has found that college course materials will decrease 3.5% to $3.1 billion in 2022, reversing the previous year’s one year period of positive results. Simba also expects that sales of course materials will continue a slow decline by slightly over 2.0% over the next couple of years.
In addition to analyzing the market size and segments for the college course materials industry, Simba’s State of College Course Materials 2022-2024 provides details on a wide range of other issues, trends, and forces impacting the market. These include types of institutions where students are enrolling; the growth of distance education; federal and state policy and funding developments; print vs. digital growth in instructional materials; the rise of subscription and inclusive access plans; new technology trends; company mergers & acquisitions and operating performance of key companies such as Pearson; Cengage, McGraw Hill; Wiley, Chegg and others; the growth in workforce education and the state and growth of Open Education Resources (OER).
Key Findings
Among the key findings highlighted in the report are:
How falling enrollment, which has dropped 1.6% from 2022 to 2021 is negatively impacting the instructional materials industry
The increase in the number of faculty using Open Education Resources, which has grown 7% from the year before to a total of 40%.
How digital materials are still growing, but at slower rate
The impact of the increased activity in workforce education on the industry
About Simba Information
Publishers and investment professionals can trust Simba’s State of College Course Materials 2022-2024 to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for college course materials.
This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the college course materials market.
Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy that affect it.
Methodology
Executive Summary
Introduction
Table The Marist Mindset List for the Class of 2025
Market Size & Enrollment
Institution Types and Numbers
Table Number of U.S. Degree-Granting Postsecondary Institutions, 2020-2021 v. 2019-2020
Table Degree-Granting Institutions with First-Year Undergraduates, 2019-2020 vs. 2010-2011 vs. 2000-2001
Institutional Closure and Consolidation
Where Students Are Enrolled
Table Total Fall Enrollment in Degree-Granting Postsecondary Institutions, 2000, 2010, 2020
Two-Year Enrollments Down, Four-Year Enrollments Up
Fall 2021 and 2022 Undergraduate Enrollments Continue the Pattern of Decline
Table U.S. Undergraduate Enrollment Percentage Changes by Sector, Fall 2020-Fall 2022
Shifting Market for For-Profit Institutions
Table Simba Information Career College Enrollment Index
The Appeal of Distance Education
Table Undergraduate Enrollment in Distance Education Courses, Fall 2020 v. Fall 2019
Table Post-Secondary Enrollment in Distance Education, by Type of Institution, Fall 2020
Degrees by the Numbers
Table Certificate/Associate/Bachelor’s Degrees Awarded, 2019-2020 vs. 2009-2010
Fields of Study
Table Fields with Largest Number of Bachelor’s Degrees Awarded in 2019-2020 and % Change from 2010-2011
Policy & Funding
Introduction
Costs of Attending College in 2022-2023
Table Undergraduate Tuition and Fees, 2022-2023 vs 2021-2022
Federal Funding for Higher Education
Table Selected Higher Education Programs in President Biden’s Department of Education Budget Request; FY2023P vs. FY2021 Appropriation ($ in 000 except for Max Pell Grant, which is total $)
Highlights of Proposed Postsecondary Education Funding
Federal Pandemic Stimulus Funding Continues to Have an Impact
Education Department News in 2022
Taking a Look at Student Loans and Financial Aid
Student Loan Forgiveness Faces Legal Challenges
Seeking Out Violations and Fraud in the World of Student Aid
Addressing Financial Aid Confusion
State Support for Higher Education
Table State Fiscal Support for Higher Education, FY2022 vs. FY2021 ($ in 000; ranked by % change)
Workforce Development
Table Apprenticeship Building America Grants, 2022
Department of Labor Announces Pre-Apprenticeship Program
Course Materials
Introduction
Long-Term Decline in Course Materials Spend Continues
Table Select Findings from 2021-2022 Student Watch
Digital Usage
Print Makes a Comeback with Teachers Post-Pandemic
Survey Shows Satisfaction with Digital Materials
Inclusive Access Programs on the Rise
Direct-to-Student Subscription Programs Expand
Looking to New Technology
Segmenting Industry Sales
Table Sales by Segment of Key College Course Materials 2022 ($ in 000,000)
Table Changes in Digital Higher Education Revenue Share at Three Publishers, Full Years 2019-2021
Operating Performance of Providers and Distributers
Table Simba Information’s Leading Publicly Traded Higher Education Publishers by Higher Education Revenue, 2021 vs. 2020 ($ in 000)
Pearson Launches Pearson+ DTC Subscription
Cengage Integrates Businesses, Drives Further Digital Transformation
McGraw Hill Changes Hands, Continues Digital Transformation
Wiley’s Education Publishing Finally on the Rise
Chegg’s Textbook and E-Textbook Revenue Declines
Digital DSS, First Day Businesses Fuel Barnes & Noble
Open Educational Resources
Federal Government Gets Behind OER
California Prioritizes OER for Community Colleges
OpenStax Expands Implementation, Gains Federal Funding
Course Hero, Lumen Pair to Expand Access to OER
Institutions Encourage Adoption, Creation, and Use of OER