Simba’s K-12 Reading Market Report, 2024, found that there is growing implementation of the Science of Reading (SoR) programs in K-12 schools. The report determined that the growing interest in SoR would likely create changes in the K-12 reading landscape and also impact future reading material purchasing.
Simba Information’s K-12 Reading Market Report, 2024 details the trends impacting the US PreK-12 instructional materials market for reading and English language arts. It provides an overview of the market for print and digital materials, the growing market interest and implementation of the science of reading, policy and budget trends affecting the market, teacher needs, key players in the market, a competitive analysis, and the results of Simba Information educator survey. The report is based on in-depth interviews with publishers and vendors, nationwide research, analysis of company presentations and public documents, third-party data from multiple industry professionals, and ongoing research with publishing industry executives, consultants, industry analysts, state education officials, local school educators, and education policy experts.
Simba Information’s K-12 Reading Market Report, 2024, covers the following major categories outlining and impacting the market:
Market Overview
Instructional Trends
Policy and Budget Trends
Market Needs
Market Trends
Competitive Landscape
Teacher and Administrator Survey Results
The K-12 Reading Market Report, 2024 contains detailed and granular data and analysis on key trends and developments with a special focus on:
The Science of Reading
Declines in Nationwide Reading Score s
Literacy Gaps
Changes in State Policies
Grade Level Instructional Material Needs
Trends Impacting Reading Instruction
Vendors Utilizing SoR
Purchasing Trends
Educator Survey Results
Key companies and organizations profiled include:
Amplify
Center for the Collaborative Classroom
Curriculum Associates
Great Minds
Heggerty
Houghton Mifflin Harcourt
Imagine Learning
McGraw-Hill
Savaas Learning
The Creative Curriculum
Zaner Bloser Literacy
Publishers and investment professionals can trust Simba Information's K-12 Reading Market Report, 2024 to provide the inside intelligence needed to evaluate the changes and needs effecting the products, sales, segment, and marketing of reading and English language arts instructional materials.
Simba’s K-12 Reading Market Report, 2024 is an essential tool for publishing executives, market analysts, and industry consultants who need to understand the current drivers impacting the reading and English language arts instructional materials market.
Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, policy, educator interest and implementation, and public policy that affect it.
Introduction and Methodology
Methodology
The Science of Reading
What is the Science of Reading?
Contrasts with Balanced Literacy
Other Supports Are Needed
What's Driving Adoptions of SoR?
Reading Scores Still on the Decline Nationwide
Table Highs and Lows in Average NAEP Reading Scores, 2004, 2008, 2012, 2020, &2023
Table Number of States/Jurisdictions with NAEP Reading Score Increases and Decreases Between 2019 and 2022
Literacy Gaps
Table Percentage of students at or above National Assessment of Educational Progress (NAEP) Reading Achievement Levels, by Student Characteristics, Selected Years, 2015-2022
Reading Is Key to Success in School and In Life
Research Shows Results From SoR-Based Instruction
History of a Grassroots Movement
Table Parents of K-5 Students' Views About Reading, 2023
Challenges and Pushback
Is The Science of Reading Here to Stay?
Implications for Purchasing
Regulatory and Budgetary Landscape
State Science of Reading Policies Expanding Rapidly
State Laws Vary
Table Elements of State Literacy Laws, 2023
Timing and Progress
Federal Policies and Programs
District Policies
Budgetary and Financial Issues
ESSER Funding and the Cliff Ahead
State Funding for Reading
Local Funding
Market Needs and Trends
Core Science of Reading Instructional Materials
Progress on Implementation
Basic Instructional Materials Needs
Middle and High School Needs
SoR Strategies for Middle Schools
Middle School SoR in Practice
Specific ELA Needs
Writing
Cursive Handwriting
Culturally Relevant Reading Materials
Connections Between Reading and Other Academic Subjects
Higher-Interest Reading Materials
Table How Often Students Read for Fun on Their Own Time, 2012, 2020, &2023
Table Reading Enjoyment and Habits of Children 6-17, Select Years, 2010-2022
Table Bachelor's Degrees Conferred by Postsecondary Institutions, by Select Fields of Study, 2016/17 – 2020/21
Dyslexia and Language Impairment
Table State Dyslexia Policies, 2023
Media Literacy
Table State Media Literacy Legislation, March 2023
Social-Emotional Learning
Tutoring, After School, and Summer Programs
Role of Digital in Reading and English Language Arts
Political Divisions and the Impact on Reading
Book Ban Statistics
Table Book Bans by State
Table Subject Matter of Banned Content (874 unique titles banned July 1, 2022-December 1, 2022)
Curricular Censorship
What It Means for Vendors
Homing In On What Works
Competitive Landscape
District Usage of SoR-Based Instructional Materials
Table Standards Alignment of ELA Materials, Recommended/Required Versus Regularly Used
Table Use of Standards-Aligned Materials in English Language Arts, 2019-2022
Bringing Materials Into Alignment with the Science of Reading
Progress Toward Alignment
Table Share of ELA Materials, by EdReports Alignment Rating, 2022 Edition and Earlier
Vendors of SoR Instructional Materials
Teacher Training and Professional Development
Schools of Education
Training for Existing Teachers
Ongoing Professional Development
Purchasing Trends
Table Strategies for Reading Curriculum and Instruction Included in State Legislation, 2023