Publishing for the PreK-12 Market 2024-2025

Publishing for the PreK-12 Market 2024-2025

Simba Information’s Publishing for the PreK-12 Market, 2024-2025 report provides critical insights into the growing market for instructional materials in the K-12 education sector, with a focus on the transition to digital learning and the rise of personalized education models such as homeschooling, virtual schools, and charter schools. Key areas of growth include career and technical education (CTE), early literacy programs, and teacher workforce development, as states prioritize solutions for post-pandemic learning losses. As ESSER funding phases out, the education market faces potential economic uncertainties, affecting both public and private educational institutions.

Simba’s Publishing for the PreK-12 Market, 2024-2025 analyzes these current trends in K-12 education and provides details on the growth of the instructional materials market in 2023 which totals $10.6 billion. The report highlights key players such as Pearson, McGraw-Hill, and Discovery Education, noting a decline in mergers and acquisitions as companies adapt to changing educational demands. This comprehensive analysis offers forecasts for 2025 and beyond, making it a valuable resource for understanding educational publishing, digital learning trends, and policy shifts impacting K-12 instructional materials.


  • Executive Summary and Methodology
    • Key Findings
      • Enrollment and Demographics:
      • Budget and Policy
      • Size of Market for PreK-12 Instructional Materials
      • Competitive Analysis of Key Players
    • Methodology
  • Enrollment and Demographics
    • Enrollment Trends
      • PreK-12 Enrollment Stabilizes
      • Long-Term Trends
      • The Funding Cliff and Enrollments
      • Graduation Rates
      • Dual Enrollment
      • Enrollment Projections 2022-2028
    • The Public School Landscape
      • Table Enrollment in Public K-12 Schools by Level, Fall 2019-Fall 2024 (millions)
      • Trends Vary by State
        • Table Change in Public School Enrollments by State, Fall 2019-Fall 2024 (thousands)
        • Table PreK-12 Enrollment by Region, Fall 2019-Fall 2023
      • Preliminary 2023-2024 State Estimates
      • Variations by Districts
        • Table PreK-12 Enrollment in Key Districts by Academic Year, 2021-2024
      • Impacts Vary by Race and Ethnicity
        • Table Enrollment in Public Schools by Level and Race/Ethnicity, 2022-2023 (thousands)
    • General Population Trends
      • Birth Rates
        • Table Change in Number of Births by Race/Ethnicity, 2020-2022
      • Youth Populations
        • Table Resident US Population Under 18 Years, 2020-2022
      • Population Trends by States
        • Table Total Cumulative Population Change Estimates by Region and State, April 2020-July 1, 2023
        • Table Change in Population by State, 2020-2022
    • Number of Public Schools
      • Table Number of Public K-12 Schools by Type and Charter, Magnet, and Virtual Status, 2018-19 through 2019-20
    • Alternatives to Public Schools
      • School Choice
      • Private Schools
      • Catholic Schools
        • Table Catholic School Enrollment, 2019-2024
      • Charter Schools
        • Table Number of Charter Students and Schools, 2018-2019 through 2021-2022
      • Home Schooling
      • Virtual Schooling and Microschooling
    • Student Groups and Programs
      • Poverty and Homelessness
        • Table Number of Enrolled Homeless Students by Race, 2021-2022
      • Continued Rise of English Learner Population
      • Students on the Move
        • Table Number of English Learners and Recent Immigration Students, 2014-2021
        • Table Top 10 Home Languages of Recent Immigrant Children
      • International Students
      • Special Education Services
  • Budget & Policy
    • Federal Funding for PreK-12 Education
      • FY 2024 Congressional Appropriations
        • Table Department of Education Fiscal Year 2023-2025 President's Budget Selected K-12 Programs (thousand $)
      • Appropriations by State
        • Table Department of Education Grants to Local Educational Agencies, 2023-2025 (thousand $)
      • Federal Department Contributions to Education
        • Table Federal On Budget Funds for K-12 Education by Agency, 2023-2025 (billion $)
      • ESSER Funding
      • Total K-12 Spending
        • Table Summary of Public Elementary/Secondary School System Revenues, FY2022 (thousand $)
        • Table Summary of Public Elementary/Secondary School System Expenditures, FY2022 (thousand $)
        • Table Summary of Public Elementary/Secondary School System Revenues and Expenditures by State, FY2022 (thousand $)
      • Looking Ahead
    • State Policies and Changes Impacting Education
      • Federal Relief and Its Impact
      • State Funding Trends
    • Current Curriculum Issues
      • Politics in the Classroom: Book Bans, Gag Orders, and the Influence of Parental Choice on Curriculum and Content
      • Social-Emotional Learning
      • High Quality Instructional Materials
    • Policy Influencing Curriculum
      • Computer Science
      • Financial Literacy
      • STEM/STEAM
      • The Impact of Generative AI
        • Table Education-Related AI Bills as of June 2024
      • Career and Technical Education (CTE)
      • The Science of Reading
      • Dual Language Programs
      • PreK and Early Learning
      • Media Literacy
      • State Updates on Current Policy Trends
    • Social Issues
      • Gun Violence
      • Impact of the Israel-Hamas War on PreK-12 Education in the US
      • Mental Health
      • Title IX
      • Homelessness
      • Free School Meals for All
      • Connectivity and Data Privacy
      • Drug Use
      • Staffing and Teacher Pay
        • Table Current Spending on Teacher Salaries of Public Elementary/Secondary School Systems by State, FY 2022 (thousand $)
  • PreK-12 Instructional Materials Market Size and Forecasts
    • Total Sales of Instructional Materials
      • Sales by Segment
        • Table Sales of Instructional Materials Into PreK-12 Schools by Segment, 2021-2023 ($ millions)
        • Table Market Share, Sales of Instructional Materials Into PreK-12 Schools by Segment, 2021-2023
      • Move to Digital Achieves Equilibrium
        • Table Share of Instructional Materials, Print vs. Digital, 2020-2023
    • Looking Ahead
      • Looking beyond 2024
      • Potential Negative Forces To Watch
        • Table Forecasted Sales of Instructional Materials Into PreK-12 Schools by Segment, 2023-2027 ($ millions)
      • Category Trends Continue
        • Table Market Share, Forecasted Sales of Instructional Materials Into PreK-12 Schools by Segment, 2023-2027
      • Digital Materials Steady at Just Under Two-Thirds of Market
        • Table Forecasted Share of Instructional Materials, Print vs. Digital, 2023-2027
  • PreK-12 Educational Publishers Competitive Analysis
    • Operational Trends in 2023-2024
      • Challenges Facing Educators and Vendors
      • How Companies Have Responded to the Trends
    • PreK-12 Companies' Financial Performance in 2023 and Early 2024
      • Most Companies Show Revenue Growth in 2023
        • Table Simba Information's PreK-12 Performance Index, Latest Full Fiscal Year
      • Results Highlight Key Trends
      • Looking Ahead to 2024
        • Table PreK-12 Companies' Revenue Outlook, Latest Partial Fiscal Year
      • Digital Transition Continues
        • Table Digital Products and Services as Share of Selected PreK Companies' Revenue
    • Stock Price Trends in 2023-2024
      • Table Education Company Stock Index, December 30, 2022-December 29, 2023
      • PreK-12 Segment Outperforms Key Indexes
      • The Year 2024 So Far
        • Table Public Education Company Stock Index, January 2, 2024-June 28, 2024
      • Trend Toward Private Ownership Continues, but at a Slower Pace
      • SPACs and IPOs Disappear
      • ACT Goes From Non-Profit to Private Equity Ownership
    • M&A Activity In 2023 and 2024 Year to Date
      • M&A Activity in PreK-12 Education Declines in 2023
        • Table M&A Activity Involving Suppliers of PreK-12 Educational Solutions, Calendar Year 2023
      • Industry Trends Drive Acquisition Activity
      • Researchers Confirm Slowing of M&A Deals
      • M&A Activity In 2024 Lags Behind 2023 - So Far
        • Table M&A Activity Involving Suppliers of PreK-12 Educational Solutions, First Half of Calendar Year 2024
    • Private Investment Focuses on Early-Stage Opportunities
      • Table Selected Private Equity Investments in PreK-12 Education, Calendar Year 2023
      • Industry-wide, EdTech Investment Quiets to Pre-Pandemic Levels
      • New Funds Enter the Market
      • First Half of 2024 Keeps Pace with 2023
        • Table Selected Private Equity Investments in PreK-12 Education, First Half of Calendar Year 2024
      • Private Equity Portfolios Maintain Education Holdings
        • Table Selected Private Equity Investors in PreK-12 Education, 2024
  • Conclusion

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