Simba Information’s Publishing for the PreK-12 Market, 2024-2025 report provides critical insights into the growing market for instructional materials in the K-12 education sector, with a focus on the transition to digital learning and the rise of personalized education models such as homeschooling, virtual schools, and charter schools. Key areas of growth include career and technical education (CTE), early literacy programs, and teacher workforce development, as states prioritize solutions for post-pandemic learning losses. As ESSER funding phases out, the education market faces potential economic uncertainties, affecting both public and private educational institutions.
Simba’s Publishing for the PreK-12 Market, 2024-2025 analyzes these current trends in K-12 education and provides details on the growth of the instructional materials market in 2023 which totals $10.6 billion. The report highlights key players such as Pearson, McGraw-Hill, and Discovery Education, noting a decline in mergers and acquisitions as companies adapt to changing educational demands. This comprehensive analysis offers forecasts for 2025 and beyond, making it a valuable resource for understanding educational publishing, digital learning trends, and policy shifts impacting K-12 instructional materials.
Executive Summary and Methodology
Key Findings
Enrollment and Demographics:
Budget and Policy
Size of Market for PreK-12 Instructional Materials
Competitive Analysis of Key Players
Methodology
Enrollment and Demographics
Enrollment Trends
PreK-12 Enrollment Stabilizes
Long-Term Trends
The Funding Cliff and Enrollments
Graduation Rates
Dual Enrollment
Enrollment Projections 2022-2028
The Public School Landscape
Table Enrollment in Public K-12 Schools by Level, Fall 2019-Fall 2024 (millions)
Trends Vary by State
Table Change in Public School Enrollments by State, Fall 2019-Fall 2024 (thousands)
Table PreK-12 Enrollment by Region, Fall 2019-Fall 2023
Preliminary 2023-2024 State Estimates
Variations by Districts
Table PreK-12 Enrollment in Key Districts by Academic Year, 2021-2024
Impacts Vary by Race and Ethnicity
Table Enrollment in Public Schools by Level and Race/Ethnicity, 2022-2023 (thousands)
General Population Trends
Birth Rates
Table Change in Number of Births by Race/Ethnicity, 2020-2022
Youth Populations
Table Resident US Population Under 18 Years, 2020-2022
Population Trends by States
Table Total Cumulative Population Change Estimates by Region and State, April 2020-July 1, 2023
Table Change in Population by State, 2020-2022
Number of Public Schools
Table Number of Public K-12 Schools by Type and Charter, Magnet, and Virtual Status, 2018-19 through 2019-20
Alternatives to Public Schools
School Choice
Private Schools
Catholic Schools
Table Catholic School Enrollment, 2019-2024
Charter Schools
Table Number of Charter Students and Schools, 2018-2019 through 2021-2022
Home Schooling
Virtual Schooling and Microschooling
Student Groups and Programs
Poverty and Homelessness
Table Number of Enrolled Homeless Students by Race, 2021-2022
Continued Rise of English Learner Population
Students on the Move
Table Number of English Learners and Recent Immigration Students, 2014-2021
Table Top 10 Home Languages of Recent Immigrant Children
International Students
Special Education Services
Budget & Policy
Federal Funding for PreK-12 Education
FY 2024 Congressional Appropriations
Table Department of Education Fiscal Year 2023-2025 President's Budget Selected K-12 Programs (thousand $)
Appropriations by State
Table Department of Education Grants to Local Educational Agencies, 2023-2025 (thousand $)
Federal Department Contributions to Education
Table Federal On Budget Funds for K-12 Education by Agency, 2023-2025 (billion $)
ESSER Funding
Total K-12 Spending
Table Summary of Public Elementary/Secondary School System Revenues, FY2022 (thousand $)
Table Summary of Public Elementary/Secondary School System Expenditures, FY2022 (thousand $)
Table Summary of Public Elementary/Secondary School System Revenues and Expenditures by State, FY2022 (thousand $)
Looking Ahead
State Policies and Changes Impacting Education
Federal Relief and Its Impact
State Funding Trends
Current Curriculum Issues
Politics in the Classroom: Book Bans, Gag Orders, and the Influence of Parental Choice on Curriculum and Content
Social-Emotional Learning
High Quality Instructional Materials
Policy Influencing Curriculum
Computer Science
Financial Literacy
STEM/STEAM
The Impact of Generative AI
Table Education-Related AI Bills as of June 2024
Career and Technical Education (CTE)
The Science of Reading
Dual Language Programs
PreK and Early Learning
Media Literacy
State Updates on Current Policy Trends
Social Issues
Gun Violence
Impact of the Israel-Hamas War on PreK-12 Education in the US
Mental Health
Title IX
Homelessness
Free School Meals for All
Connectivity and Data Privacy
Drug Use
Staffing and Teacher Pay
Table Current Spending on Teacher Salaries of Public Elementary/Secondary School Systems by State, FY 2022 (thousand $)
PreK-12 Instructional Materials Market Size and Forecasts
Total Sales of Instructional Materials
Sales by Segment
Table Sales of Instructional Materials Into PreK-12 Schools by Segment, 2021-2023 ($ millions)
Table Market Share, Sales of Instructional Materials Into PreK-12 Schools by Segment, 2021-2023
Move to Digital Achieves Equilibrium
Table Share of Instructional Materials, Print vs. Digital, 2020-2023
Looking Ahead
Looking beyond 2024
Potential Negative Forces To Watch
Table Forecasted Sales of Instructional Materials Into PreK-12 Schools by Segment, 2023-2027 ($ millions)
Category Trends Continue
Table Market Share, Forecasted Sales of Instructional Materials Into PreK-12 Schools by Segment, 2023-2027
Digital Materials Steady at Just Under Two-Thirds of Market
Table Forecasted Share of Instructional Materials, Print vs. Digital, 2023-2027