Publishing for the PreK-12 Market 2019-2020
Publishing for the PreK-12 Market 2019-2020 addresses the opportunities in the Prek-12 school market and the strategies at work in the industry that provides instructional materials to schools.
Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will reach $9 billion in 2019.
Other topics in Publishing for the PreK-12 Market 2019-2020 include:
- Drivers of and challenges to growth by segment—including cyclical nature of instructional materials adoption, incursions by OER, and where start-up ventures are focusing their energies;
- Up-to-date data on enrollment and policy changes at the state and federal levels;
- Trends in state and federal funding for education;
- The pace of the uptake of courseware and digital supplements in schools;
- Trends in mergers and acquisitions in the educational publishing/ed-tech industry;
- Exclusive 2018 instructional materials adoption data;
- Competitive analyses of 13 leading publishers;
- Market segment projections through 2022.
- Methodology
- Executive Summary
- Industry Size and Structure
- Introduction
- Table Simba Information's Instructional Materials Segment Definitions
- Instructional Materials Sales Dip Down in 2018
- Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2017-2019P ($ in 000,000)
- Basal Curriculum Slides 3.6%
- Courseware Generates Growth of 2.5%
- State Tests Decline
- Stable Growth of Digital Supplements
- Print Supplements Grow 2.9%
- Manipulatives Retracted in 2018
- Books for Literacy
- Video Use Increases
- School Magazines Continue as Classroom Staple
- Digital Media Captures 59% Share in 2018
- Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2017-2019P ($ in 000,000)
- Competitive Landscape
- Investors Stir M&A Activity in 2018
- Table Simba Information's PreK-12 Merger & Acquisition Index, 2018
- Testing Shake-up
- Startups Seek Competitive Advantage
- Work Remains to be Done on Operating Performance
- Table Simba Information's PreK-12 Performance Index, 2018 vs. 2017 ($ in 000; ranked by Operating Margin)
- Investors Stir M&A Activity in 2018
- Introduction
- Enrollment & Demographics
- Introduction & Methodology
- Public School Enrollment on the Rise
- Table Trends in Public School Enrollment, 2000-2028P
- Enrollment Patterns Vary Across the States
- Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2016 to 2028
- Number of Schools and Districts
- Table Profile of U.S. School Districts by Size, 2018
- Private Enrollment Less than 10% of Total
- Table Trends in Private School Enrollment, 2003 to 2017
- More Charter Schools, More Charter Enrollment
- Table Charter School Growth, 2005 to 2016
- Table Percentage of Public-School Students Enrolled in Charter Schools, Fall 2016
- Homeschool Enrollment Trends
- Table Homeschooling, 2003-2016
- Virtual School Enrollment Grows at Slower Pace
- Virtual Schools
- Table Virtual Schools by Operator Status, 2017-2018
- Blended Schools
- Table Blended Schools by Operator Status, 2017-2018
- Virtual Schools
- Graduation Rates on the Rise
- Table Adjusted Cohort Graduation Rates for Public High School Students, 2016-2017
- Students in Poverty are Target for Vendors
- Table Percentage of Children under Age 18 in Families Living in Poverty, 2016
- Serving English-Language Learners
- Table Trends in English-Language Learner Enrollment, 2014-2015 to 2016-2017
- Table Top Ten Languages of English-Language Learners, 2016-2017
- Table Percentage of Public-School Students who are ELL by Grade, 2016-2017
- Table Percentage of Public-School Students who are ELL by State, 2016-2017
- Special Needs Students Get Services
- Table Trends in Youth Receiving IDEA Services, 2015-2016 to 2017-2018
- State-Funded PreK Enrollment Up
- Table Enrollment Growth in State-Funded Preschool Programs, 2015-2016 to 2017-2018
- Table Enrollment & Per-Child Spending in State-Funded Preschool, 2017-2018
- Budget & Policy
- Introduction & Methodology
- Education Evolution
- Trump Education Plans
- ESSA Era Advances
- Table Key Points in ESSA Plans Approved in the Second Half of 2018
- Federal Funding Rises
- Table Education Department Appropriations, FY2017-FY2019 (selected K-12 categories, $ in millions)
- Title I's 50 Largest Allocations
- Table 50 Largest Title I Allocations to LEAs, FY 2018 ($ in thousands)
- Federal Fiscal 2020 Funding Debated
- E-Rate Supports Classroom Connectivity
- Impact of E-Rate for Schools and Students
- Table Impact of E-Rate, 2018
- Impact of E-Rate for Schools and Students
- State Education Policy Impact
- Promoting Use of Digital Instructional Materials
- Table Defining Digital Resources
- Table States with Procurement Policies
- Promoting Use of Digital Instructional Materials
- State Education Funding Overview
- Table Per Pupil Funding by State, FY 2016
- Table Top 10 School Districts by Current Spending Per Pupil, FY 2016
- State Fiscal 2019 Budgets Support K-12
- Table States with Approved FY 2019 K-12 Funding Increases
- State Funding Supports Preschool Education
- Opportunities Come Across the States for Fiscal 2020
- Large Opportunity in California
- Texas: Significant Boost in Spending
- Florida Finalizing Budget
- New York and Illinois Invest in Education
- Core Basal Curriculum & Adoptions
- Introduction
- Table Core Basal Curriculum Segment Definition
- Segment Size
- Table Estimated and Projected Sales of Basal Curriculum ($ in millions)
- Core Basal Preference
- Table Use of a Core Program by Subject Area
- Changing Structure of Core Basal
- Accelerate Learning Moves into Math
- Scholastic Re-Enters Core Curriculum Market
- Table Top 8 Disciplines for Textbooks in Adoption States, 2017 $ in 000
- Spending by Discipline
- Adoption States and Open Territories
- 2018: McGraw-Hill Leads in an Adoption Trough Year
- Table Simba Information's Adoption Publisher Scorecard, 2018 ($ in 000 and rounded; ranked by total sales)
- Looking Ahead to 2019 and Beyond
- Table Largest State K-12 Instructional Materials Adoption Opportunities, Purchase Years 2019-2022
- 2018: McGraw-Hill Leads in an Adoption Trough Year
- Introduction
- Digital Instructional Materials: Courseware, Supplements, Video
- Introduction
- Table Digital Segment Definitions
- Driving Digital Growth
- Challenges Persist, Including the Rise of OER
- Subject Areas Ripe for Digital Curriculum
- STEM as a Driver
- Coding and Robotics: More Interest, More Offerings
- ESSA Spurs Interest in Social and Emotional Learning
- Promise of Technology
- Courseware Use Grows
- Table Estimated and Projected Sales of Courseware ($ in millions)
- Digital Supplements Provide More Options
- Table Estimated and Projected Sales of Digital Supplements ($ in millions)
- More Video Used
- Table Estimated and Projected Sales of Educational Video ($ in millions)
- Revenue Lags Interest
- Introduction
- Market Trends & Industry Outlook
- Introduction
- Fluid Educational Goals
- Shifting Competitive Industry Forces
- China Invests in U.S. Education Market
- Outlook
- Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2018-2022P ($ in 000,000)
- Company Profiles
- Cambium Learning Group
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Cengage (National Geographic Learning)
- Key Executives
- National Geographic Learning (School)
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Discovery Education
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Goodheart-Willcox
- Key Executives
- Company Overview
- Publishing Strategy
- Financial Summary
- Houghton Mifflin Harcourt
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- K12 Inc.
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- McGraw-Hill Education
- Key Executives
- Company Overview
- PreK-12 Strategy
- Financial Summary
- Pearson
- Key Executives
- Company Overview
- K-12 Strategy
- Financial Summary
- Renaissance
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Rosetta Stone, Inc.
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Scholastic Corp.
- Key Executives
- Company Overview
- PreK-12 Strategy
- Financial Summary
- School Specialty
- Key Executives
- Company Overview
- PreK-12 Curriculum and Instruction Strategies
- Financial Summary
- Scientific Learning Corp.
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Cambium Learning Group
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