PreK-12 Instructional Materials Industry Competitive Analysis

PreK-12 Instructional Materials Industry Competitive Analysis


Simba Information’s latest PreK-12 Instructional Materials Industry Competitive Analysis study analyzes the market and financial health of the educational materials industry and indicates a very positive 2023 and early 2024 for vendors in this industry. The education companies tracked by Simba were found to have experienced revenue growth at the average of almost 7% and stock prices for six publicly tracked businesses grew an average of 43.74% in calendar year 2023. This growth continued into the first quarter of 2024. Simba’s study also states that these gains are going to be difficult to maintain beyond the second half of 2024 because of long term student enrollment declines and reductions in educational spending due to the end of ESSER funding and reductions at the state level.

The PreK-12 Instructional Materials Competitive Analysis details a wide range of other trends and forces impacting the market. These include education companies going private, financial forces and activity in the market including key mergers and acquisitions along with private investments. Other forces include AI and personalized learning systems driving new activity and purchases among schools, and growth in career and technical education (CTE) programs, interest in dual enrollment programs and products, and offshore challengers who are introducing their own technology enabled PreK-12 learning products and features to get a foothold in the US market.

Simba’s PreK-12 Instructional Materials Competitive Analysis is a comprehensive resource that captures the complexities and nuances of the current PreK-12 educational market. The study offers foresight into the challenges and opportunities that lie ahead in the PreK-12 education sector emphasizing macrolevel trends. The study includes Simba’s ongoing research which drew upon interviews with publishing industry executives, consultants, industry analysts, state education officials, local school educators, and education policy experts. Select third-party data is also used to give context, including from analysts Berkery Noyes, HolonIQ, and Reach Capital, as well as the U.S. Department of Education.

Simba Information’s PreK-12 Instructional Materials Competitive Analysis includes profiles of the following key PreK-12 instructional materials providers:
  • Boxlight
  • Cambium Learning
  • Cengage
  • Discovery Education
  • Goodheart-Willcox
  • Houghton Mifflin Harcourt
  • Kahoot!
  • McGraw Hill
  • Pearson
  • PowerSchool
  • Renaissance Learning
  • Savvas Learning
  • Scholastic
  • Stride
Simba’s PreK-12 Instructional Materials Competitive Analysis contains detailed and granular data and analysis on key trends and developments with a special focus on:
  • Operational Trends in 2023-2024
  • PreK-12 Company Performance
  • Stock Price Trends
  • M&A Activity
  • Private Investments
Publishers and investment professionals can trust Simba’s PreK-12 Instructional Materials Competitive Analysis to provide the inside intelligence needed to evaluate and understand the growth potential and trends impacting the education market. This report is an essential tool for publishing executives, educational technology executives, investors, market analysts, and industry consultants who need to understand the larger trends impacting the PreK-12 Instructional Materials market.

About Simba Information

Simba Information is widely recognized as the authoritative source for market intelligence in the education, media, and publishing industries. The company’s extensive information network delivers thoughtful, independent perspectives on the people, events and alliances shaping the industries. In addition, Simba Information assists clients and the press with analysis of educational, publishing and media industry trends.


  • Introduction, Executive Summary, and Methodology
    • Methodology
  • Operational Trends in 2023-2024
    • Trends and Challenges Facing Educators and Vendors
      • Technology at the Forefront
      • Budget Questions Ahead
      • Learning Loss Is Proving Difficult to Reverse
      • All Eyes on Career and Technical Education
      • Beyond the Classroom
      • Labor Issues and Teacher Burnout
      • Politics and Culture
    • How Companies Have Responded to the Trends
      • Boxlight
      • Cambium Learning
      • Cengage
      • Discovery Education
      • Goodheart-Willcox
      • Houghton Mifflin Harcourt
      • Kahoot!
      • McGraw Hill
      • Pearson
      • PowerSchool
      • Renaissance Learning
      • Savvas Learning
      • Scholastic
      • Stride
  • PreK-12 Companies’ Financial Performance in 2023 and Early 2024
    • Most Companies Show Revenue Growth in 2023
      • Table Simba Information’s PreK-12 Performance Index, Latest Full Fiscal Year
    • Individual Results Vary
    • Results Highlight Key Trends
    • Looking Ahead to 2024
      • Table PreK-12 Companies’ Revenue Outlook, Latest Partial Fiscal Year
    • Digital Transition Continues
      • Table Digital Products and Services as Share of Selected PreK Companies' Revenue
  • Stock Price Trends in 2023-2024
    • Table Education Company Stock Index, December 30, 2022-December 29, 2023
    • PreK-12 Segment Outperforms Key Indexes
    • The Year 2024 So Far
      • Table Public Education Company Stock Index, January 2, 2024-April 20, 2024
    • Trend Toward Private Ownership Continues, but at a Slower Pace
    • SPACs and IPOs Disappear
    • ACT Goes From Non-Profit to Private Equity Ownership
  • M&A Activity In 2023 and 2024 Year to Date
    • M&A Activity in PreK-12 Education Declines in 2023
      • Table M&A Activity Involving Suppliers of PreK-12 Educational Solutions, Calendar Year 2023
    • Industry Trends Drive Acquisition Activity
    • Researchers Confirm Slowing of M&A Deals
    • M&A Activity In 2024 Outpaces 2023 — So Far
      • Table M&A Activity Involving Suppliers of PreK-12 Educational Solutions, First Half of Calendar Year 2024
  • Private Investment Focuses on Early-Stage Opportunities
    • Table Selected Private Equity Investments in PreK-12 Education, Calendar Year 2023
    • Industry-wide, EdTech Investment Quiets to Pre-Pandemic Levels
    • New Funds Enter the Market
    • First Quarter of 2024 Keeps Pace with 2023
      • Table Selected Private Equity Investments in PreK-12 Education, First Quarter of Calendar Year 2024
    • Private Equity Portfolios Maintain Education Holdings
      • Table Selected Private Equity Investors in PreK-12 Education, 2024
  • Conclusion

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