PreK-12 Instructional Materials Industry Competitive Analysis, 2021


Attention: There is an updated edition available for this report.

PreK-12 Instructional Materials Industry Competitive Analysis, 2021

PreK-12 Instructional Materials Industry Competitive Analysis, 2021 focuses on measurable ways of understanding how providers of instructional materials, tools and services fared in the tumultuous year from spring 2020 into spring 2021. This competitive analysis examines the overall PreK-12 publisher/provider industry in terms of:

  • How mergers and acquisitions are reshaping the competitive landscape.
  • What operating performance of public providers of PreK-12 instructional materials, tools and services reveals about the health of the industry.
  • Individual strategic profiles of 12 leading providers of PreK-12 instructional materials, tools and services.
The 12 companies featured in brief strategic company profiles are: Cambium Learning, Cengage (National Geographic Learning), Discovery Education, Goodheart-Willcox, Houghton Mifflin Harcourt, Kahoot!, McGraw Hill, Pearson, Renaissance, Savvas Learning, Scholastic, and Stride.


  • Methodology
  • Introduction
  • Operating Performance in the Year of COVID- 19
    • What Companies Did
      • Summer Slide
      • Thinking about Fall 2020
      • Goodheart-Willcox
      • Stride
        • Table Simba Information's PreK-12 Performance Index, 2020 vs. 2019 ($ in 000; ranked by 2020 Operating Margin
      • Scholastic
      • Houghton Mifflin Harcourt
      • Discovery Education
      • McGraw Hill
      • Cengage
  • AAP: Education Net Sales Down 12% in 2020
    • Table U.S. PreK-12 and Higher Education Instructional Materials Net Sales December and Year-End, 2020 vs. 2019 ($ in 000,000)
  • Stockwatch Reflects Difficult Year in 2020
    • Table EER Stockwatch: Company Price per Share 2020
  • Digital Expansion Drives 2020 M&A Activity
    • Table Simba Information's PreK-12 Merger & Acquisition Index, 2020
    • Literacy
    • Traditional Leaders Reshape Their Businesses
    • Technology as Acquisition Driver
  • M&A Pace Accelerates in H1 2021
    • Table Simba Information's PreK-12 Merger & Acquisition Index, H1 2021
  • Company Profiles
    • Cambium Learning
      • Pandemic Response
    • Cengage
    • Discovery Education
      • Building Partner Relationships
    • Goodheart-Willcox Company
    • Houghton Mifflin Harcourt
    • Kahoot!
      • Pandemic Impact
    • McGraw Hill
    • Pearson
    • Renaissance
      • Pandemic Impact
    • Savvas Learning Company
    • Scholastic Corporation
    • Stride
      • Pandemic Impact

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