Simba Information’s K-12 Mathematics Market Survey reports on the results from a survey of math teachers and administrators from around the country, asking key questions such as what math programs and products they use, what kind of attributes are desirable in a Core Math program and supplemental math materials, who makes the purchasing decision and more. Also in this report are a discussion of some of the larger key forces in the K-12 math instructional market including what new math teaching approaches are trending. A listing and discussion of a selection of major players in this segment is included as well.
Among the key findings revealed in the K-12 Mathematics Market Survey are the following:
Over half of survey respondents say they are using a Core Math program
Savvas’ and Big Ideas Math’ programs were cited by respondents most frequently
The most valued attribute of a core math program is student engagement
States and districts are facing learning loss challenges and employing a range of math instructional materials and tools to reignite student progress
On the radar as an emerging area of math instruction is collaborative learning and equity
In addition to the above, readers of this report will also learn about:
Historical long term declines in math achievement
States developing new math standards
The changing math materials state adoption market
Products and offerings from market leaders like Savvas, Houghton Mifflin Harcourt, Amplify, Big Ideas Learning, and Great Minds
Key attributes desired in a core math program for teachers in middle school and grade 9-12
Non-Core instructional resources
Criterial for selecting supplemental math resources
Emerging instructional areas
Who are the decision makers in choosing math materials
The Appendix of the report reproduces the survey instrument used and responses.
Publishers and investment professionals can trust Simba Information's K-12 Mathematics Market Survey 2023 to provide the inside intelligence needed to evaluate the changes and needs effecting the products, sales, segment, and marketing of math instructional materials for K-12.
K-12 Mathematics Market Survey 2023 is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the current drivers impacting the math instructional market right now and into the near future.
Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy that affect it.
Methodology
Executive Summary
Market Environment
Background
Historic Long-term Declines in Math Achievement
The Nation's Report Card
Zero Math Proficiency
A Reset for Math Instruction
States Develop New Math Standards
Policy Shifts
Adoption State Impacts
Changing Adoption State Market
Math Materials Adoptions
Table Adoption State Activity: Math Curricula
Emergence of Math Education Alternatives
Competitive Landscape
Math Instruction Market
Competitors
Savvas
Houghton Mifflin Harcourt
Amplify
Big Ideas Learning
Great Minds
Math Program Usage
Core Math Program Usage
Core Math Programs in Use
Middle School Subsegment
Secondary School Subsegment
Core Math Program Attributes
Important Attributes of Core Math Programs
Student Engagement Leads
Other Important Attributes
Critical Math Program Attributes for Middle School Teachers
Important Attributes for 9-12 Math Teachers
Additional Math Resources
Non-Core Instructional Resources
Criteria For Selecting Supplemental Resources
Emerging Instructional Areas
Emerging Areas in Math Instruction
Decision-Makers and Outlook
Math Materials Decision-Makers
Outlook for 2023-2024
Appendix
Table Survey Respondents by Grades Taught or Supervised 2023 (% of respondents)
Table Instructional Materials Used by Teachers Not Using Core Math Programs (Question 6)