Social Media Analytics Market Size- By Component, By Function, By Application, By Analytic Type, By Vertical Outlook - Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Social Media Analytics Market Size- By Component, By Function, By Application, By Analytic Type, By Vertical Outlook - Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Social Media Analytics Market Introduction and Overview

According to SPER Market Research, ‘Global Social Media Analytics Market Size- By Component, By Function, By Application, By Analytic Type, By Vertical Outlook – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Global Social Media Analytics Market is estimated to reach USD 77.75 billion by 2033 with a CAGR of 21.77%.

Social media analytics is the process of collecting, analyzing, and interpreting data from social media platforms to gain a better understanding of consumer behavior, market trends, and overall engagement. By tracking metrics like likes, shares, comments, sentiment, and reach, businesses can assess how their content is working, learn about audience preferences, and enhance their marketing strategies.

The global social media analytics industry was significantly impacted by the COVID-19 epidemic, which presented both opportunities and difficulties. The need for social media analytics solutions increased as more people turned to the internet due to lockdowns and social distancing measures. These technologies were utilized by companies and organizations to track client sentiment, comprehend shifting consumer behavior, and instantly adjust their marketing plans.

Scope of the report:

Report Metric Details
Market size available for years 2020-2033
Base year considered 2023
Forecast period 2024-2033
Segments covered By Component, By Function, By Application, By Analytic Type, By Vertical Outlook

Regions covered

North America, Asia-Pacific, Latin America, Middle East & Africa and Europe

Companies Covered
Oracle, IBM, SAS Institute Inc., Salesforce, Inc., Adobe, Cision US Inc., GoodData Corporation, Simplify360 Inc., Quid, Qualtrics, Others.

Social Media Analytics Market Segmentation:

By Component: Based on the Component, Global Social Media Analytics Market is segmented as; Software, Services.

By Function Outlook: Based on the Function Outlook, Global Social Media Analytics Market is segmented as; Sentiment Analysis, Competitive Analysis, Hashtag Analysis, Dashboard & Visualization, Others.

By Analytic Type: Based on the Analytic Type, Global Social Media Analytics Market is segmented as; Predictive Analytics, Prescriptive Analytics, Diagnostic Analytic, Descriptive Analytics.

By Application: Based on the Function Outlook, Global Social Media Analytics Market is segmented as; Sales And Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management And Fraud Detection, Public Safety And Law Enforcement

By Vertical Outlook: Based on the Analytic Type, Global Social Media Analytics Market is segmented as; BFSI, IT And Telecommunications, Retail And Consumer Goods, Healthcare And Lifesciences, Government And Public Sector, Media And Entertainment, Travel And Hospitality, Others.