Mobile Value-Added Services Market Size - By Solution, By End User, By Vertical - Regional Outlook, Competitive Strategies and Segment Forecast to 2032
Global Mobile Value-Added Services Market Overview:
According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3513.18 billion by 2032 with a CAGR of 14.92%. Mobile Value-Added Services, or MVAS, are mobile services that mobile service providers offer in addition to voice communication services. The MVAS enables mobile subscribers to transmit Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email and instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment via smartphones and tablets for a range of non-voice uses.
Impact of COVID-19 on the Global Mobile Value-Added Services Market
During the pandemic, COVID-19 has a favorable effect on the market for mobile value-added services. For instance, stay-at-home orders have made numerous individuals aware of apps that enable them to buy food online, and when they do go to the store, more people are choosing to pay with their phones instead of using cash or credit cards.
Scope of the Report:
Market size available for years 2019-2032
Base year considered 2021
Forecast period 2022-2032
Segments covered By Solution, By End User, By Vertical
Regions covered North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Companies Covered Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd.
Global Mobile Value-Added Services Market Segmentation:
By End User:Based on the End User, Global Mobile Value-Added Services Market is segmented as; Small and Mid-Size Business, Large Enterprises.
By Region:Asia-Pacific was the leading region in terms of the global market in previous year, and it is anticipated that it will continue to develop at the fastest rate during the forecast period. The Asia-Pacific area has a large population of mobile phone users, and these devices are primarily utilised for entertainment purposes including news, mobile banking, movies, and other forms of media.
- 1. Introduction
- 1.1. Scope of the report
- 1.2. Market segment analysis
- 2. Research Methodology
- 2.1 Research data source
- 2.1.1 Secondary data
- 2.1.2 Primary data
- 2.1.3 SPER’s internal database
- 2.1.4 Premium insight from KOL’s
- 2.2 Market size estimation
- 2.2.1 Top-down and Bottom-up approach
- 2.3 Data triangulation
- 3. Executive Summary
- 4. Market Dynamics
- 4.1. Driver, Restraint, Opportunity and Challenges analysis
- 4.1.1 Drivers
- 4.1.2 Restraints
- 4.1.3 Opportunities
- 4.1.4 Challenges
- 4.2. COVID-19 Impacts of the Global Mobile Value-Added Services Market
- 5. Market variables and outlook
- 5.1. SWOT analysis
- 5.1.1 Strengths
- 5.1.2 Weaknesses
- 5.1.3 Opportunities
- 5.1.4 Threats
- 5.2. PESTEL analysis
- 5.2.1 Political landscape
- 5.2.2 Economic landscape
- 5.2.3 Social landscape
- 5.2.4 Technological landscape
- 5.2.5 Environmental landscape
- 5.2.6 Legal landscape
- 5.3. PORTER’S five forces analysis
- 5.3.1 Bargaining power of suppliers
- 5.3.2 Bargaining power of Buyers
- 5.3.3 Threat of Substitute
- 5.3.4 Threat of new entrant
- 5.3.5 Competitive rivalry
- 5.4. Heat map analysis
- 6. Global Mobile Value-Added Services Market, By Solution, 2019-2032 (USD Million)
- 6.1 Short Messaging Service (SMS)
- 6.2 Multimedia Messaging Service (MMS)
- 6.3 Location Based Services
- 6.4 Mobile Email & IM (Instant Message)
- 6.5 Mobile Money
- 6.6 Mobile Advertising
- 6.7 Mobile Infotainment
- 6.8 Others
- 7. Global Mobile Value-Added Services Market, By End User, 2019-2032 (USD Million)
- 7.1 Small and Mid-Size Business
- 7.2 Large Enterprises
- 8. Global Mobile Value-Added Services Market, By Vertical, 2019-2032 (USD Million)
- 8.1 Media and Entertainment
- 8.2 Healthcare
- 8.3 Education
- 8.4 Retail
- 8.5 Government
- 8.6 Telecom and IT
- 8.7 Others
- 9. Global Mobile Value-Added Services Market, By Region, 2019-2032 (USD Million)
- 9.1 North America
- 9.1.1 United States
- 9.1.2 Canada
- 9.1.3 Mexico
- 9.2 Europe
- 9.2.1 Germany
- 9.2.2 United Kingdom
- 9.2.3 France
- 9.2.4 Italy
- 9.2.5 Spain
- 9.2.6 Rest of Europe
- 9.3 Asia-Pacific
- 9.3.1 China
- 9.3.2 Japan
- 9.3.3 India
- 9.3.4 Australia
- 9.3.5 South Korea
- 9.3.6 Rest of Asia-Pacific
- 9.4 South America
- 9.4.1 Brazil
- 9.4.2 Argentina
- 9.4.3 Rest of South America
- 9.5 Middle East & Africa
- 9.5.1 Kingdom of Saudi Arabia
- 9.5.2 United Arab Emirates
- 9.5.3 Rest of Middle East & Africa
- 10. Company Profiles
- 10.1 Alphabet Inc.
- 10.1.1 Company details
- 10.1.2 Financial outlook
- 10.1.3 Product summary
- 10.1.4 Recent development
- 10.2 Apple Inc.
- 10.2.1 Company details
- 10.2.2 Financial outlook
- 10.2.3 Product summary
- 10.2.4 Recent development
- 10.3 Comviva Technologies
- 10.3.1 Company details
- 10.3.2 Financial outlook
- 10.3.3 Product summary
- 10.3.4 Recent development
- 10.4 Huawei Investment & Holding Co. Ltd.
- 10.4.1 Company details
- 10.4.2 Financial outlook
- 10.4.3 Product summary
- 10.4.4 Recent development
- 10.5 Mozat
- 10.5.1 Company details
- 10.5.2 Financial outlook
- 10.5.3 Product summary
- 10.5.4 Recent development
- 10.6 One97 Communication
- 10.6.1 Company details
- 10.6.2 Financial outlook
- 10.6.3 Product summary
- 10.6.4 Recent development
- 10.7 Onmobile Global Limited
- 10.7.1 Company details
- 10.7.2 Financial outlook
- 10.7.3 Product summary
- 10.7.4 Recent development
- 10.8 Reliance Industries Ltd.
- 10.8.1 Company details
- 10.8.2 Financial outlook
- 10.8.3 Product summary
- 10.8.4 Recent development
- 10.9 Samsung Electronics Co. Ltd.
- 10.9.1 Company details
- 10.9.2 Financial outlook
- 10.9.3 Product summary
- 10.9.4 Recent development
- 10.10 Vodafone Group plc
- 10.10.1 Company details
- 10.10.2 Financial outlook
- 10.10.3 Product summary
- 10.10.4 Recent development
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