Travel & Tourism Market Research 2023

Travel & Tourism Market Research 2023

This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. And this market research handbook has been used as a strategic business planning resource by executives in dozens of hotel corporations, travel companies, and tourism business. With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.

Travel & Tourism Market Research 2023 includes Hotels & Resorts, previously published as a separate annual reference by RKMA. The 2023 edition provides the current data and assessments on hotel brands, city-by-city data, construction and supply growth, corporate profiles, management companies, occupancy and rates, segmentation, time share, valuations, and more.

Over 1,000 website links -- directly embedded into the electronic edition -- will direct you to additional market research information and other resources.

Travel & Tourism Market Research 2023 provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. It is designed to be a strategic business planning resource for executives in all travel and tourism organizations. The handbook is used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. Previous editions were purchased by virtually all state travel offices, most convention and visitor bureaus, and dozens of corporations in all sectors of the travel and tourism business. Visitor and expenditure statistics for major cities and tourist destinations are provided based on RKMA survey data.


PART I: TRAVEL STATISTICS
1 NATIONAL & STATE TRAVEL STATISTICS
1.1 Market Summary
1.2 State-by-State Travel Spending
1.3 Market Resources
2 IMPACT OF THE PANDEMIC
2.1 Initial Impact
2.2 Recovery
2.3 Market Resources
3 CITY-BY-CITY TOURISM & SPENDING
3.1 Overview
3.2 Travel and Tourism Statistics
4 CITY-BY-CITY TRAVEL SURVEY
4.1 Overview
4.2 Business Trips
4.3 Business Air Travel
4.4 International Air Travel
4.5 Hotel Stays
4.6 Rental Car Use
4.7 Ocean Cruises
4.8 Market Resources
5 MOST-VISITED CITIES
5.1 Most-Visited Cities
6 MOST-VISITED TOURIST ATTRACTIONS
6.1 Most-Visited Tourist Attractions
7 INTERNATIONAL TRAVEL - INBOUND
7.1 International Visitors To The U.S.
7.2 Top Inbound Markets
7.3 International Traveler Spending
7.4 Market Resources
8 INTERNATIONAL TRAVEL - OUTBOUND
8.1 Outbound Travel
8.2 Traveler Spending
8.3 Balance Of Trade
8.4 U.S. Passports
8.5 Market Resources
9 ECONOMIC IMPACT OF TRAVEL
9.1 Impact Assessment
9.2 State-by-State Assessment
9.3 Market Resources
PART II: BUSINESS SEGMENTS
10 AIRLINES
10.1 U.S. Airlines
10.2 Market Assessment
10.3 Impact Of The Pandemic
10.4 Passenger Statistics
10.5 Airline Revenue
10.6 Customer Satisfaction
10.7 Market Resources
11 AIRPORTS
11.1 Largest Airports
11.2 Customer Satisfaction
11.3 Market Resources
12 AUTO RENTAL
12.1 Market Assessment
12.2 Largest Car Rental Companies
12.3 Customer Satisfaction
12.4 Market Resources
13 BUSES & MOTORCOACHES
13.1 Overview
13.2 Intercity Bus Transportation
13.3 Motorcoaches
13.4 Sightseeing Bus Tours
13.5 Market Resources
14 CONVENTION CENTERS
14.1 Largest Convention Centers
14.2 Largest Conventions and Trade Shows
14.3 List of Convention Centers
15 CRUISES
15.1 Impact Of The Pandemic
15.2 Market Assessment
15.3 Cruise Lines
15.4 Market Resources
16 HOTELS & RESORTS
16.1 Financial Assessment
16.2 Revenue Distribution
16.3 Operational Performance
16.4 Operating Margin and Profit
16.5 Hotel Brands
16.6 Management Companies
16.7 Owners and Developers
16.8 Hotel Construction
16.9 Segmentation
16.10 Extended-Stay
16.11 Boutique/Lifestyle Hotels
16.12 Hotel Valuation
16.13 Historic Hotels
16.14 Market Resources
17 PEER-TO-PEER ACCOMMODATIONS
17.1 Overview
17.2 Airbnb
18 RAIL TRAVEL
18.1 Amtrak
18.2 Routes
18.3 Busiest Stations
18.4 Market Resources
19 TOUR OPERATORS
19.1 Tour Operators
19.2 Top Tour Operators
19.3 Helicopter Tours
19.4 Market Resources
20 TRAVEL AGENTS
20.1 Market Assessment
20.2 Largest Travel Agenies
20.3 Market Resources
21 TIMESHARE
21.1 Market Assessment
21.2 Timeshare Resorts
21.3 Timeshare Owners
21.4 Market Resources
22 VACATION HOMES
22.1 Number Of Vacation Homes
22.2 Vacation Home Sales
22.3 Top Vacation Home Counties
22.4 Vacation Rentals
PART III: DESTINATIONS
23 BEACHES
23.1 Travel to Beaches
23.2 Most-Visited Beaches
23.3 Top Beaches
23.4 Best Beach Cities and Towns
23.5 Best Beach Resorts
24 CULTURAL DISTRICTS
24.1 Overview
24.2 Metropolitan Cultural Districts
24.3 State Programs
24.4 Museum Districts
24.5 Arts Districts
24.6 Market Resources
25 DISTILLERIES & WINERIES
25.1 Whiskey and Bourbon Trails
25.2 Winery Tours
25.3 Market Resources
26 ENTERTAINMENT DESTINATIONS
26.1 Casino Destinations
26.2 Broadway Theatre
26.3 Las Vegas Shows
26.4 Branson Theater
26.5 Live Music Centers
26.6 Market Resources
27 HAUNTED DESTINATIONS
27.1 Ghost Towns
27.2 Ghost Tours
27.3 Top Attractions
28 HIKING & BACKPACKING DESTINATIONS
28.1 Overview
28.2 National Trails
28.3 Rails-to-Trails
28.4 Best City Trails
28.5 Market Resources
29 HISTORIC COMMUNITIES
29.1 Historic Destinations
29.2 Historic Preservation and Downtown Revitalization
30 HISTORICAL SITES
30.1 Overview
30.2 Visitor Demographics
30.3 National Historic Landmarks
30.4 Historical Markers
30.5 Civil War Battlefields
30.6 Reenactments
30.7 Presidential Sites
30.8 President’s Gravesites
30.9 Market Resources
31 ISLANDS
31.1 Condè Nast Traveler Readers’ Choice Awards
31.2 Travel + Leisure World’s Best Awards
32 MOUNTAIN DESTINATIONS
32.1 Mountain Attractions
32.2 Mountain Towns
32.3 Economic Impact
32.4 Market Resources
33 NATIONAL HISTORIC & SCENIC TRAILS
33.1 Overview
33.2 National Historic Trails
33.3 National Scenic Trails
33.4 Market Resources
34 NATIONAL SCENIC BYWAYS
34.1 Overview
34.2 List Of National Scenic Byways
34.3 Market Resources
35 PARKS - CITY
35.1 Overview
35.2 Top City Parks
35.3 ParkScore
35.4 Fitness Parks
35.5 Award-Winning Parks
35.6 Market Resources
36 PARKS - NATIONAL
36.1 Visits To National Parks Properties
36.2 Favorite National Parks For Travelers
36.3 Market Resources
37 PARKS - STATE
37.1 State Park Visitors
37.2 Economic Impact
37.3 Most Popular State Parks
37.4 Market Resources
38 SPAS & WELLNESS RETREATS
38.1 Spa Vacations
38.2 Spa Visits and Spending
38.3 Five-Star Spas
38.4 Census of Retreats
38.5 Popular Retreats
38.6 Market Resources
39 THEME PARKS
39.1 Market Assessment
39.2 Most-Visited Theme Parks
39.3 Market Resources
40 WONDERS OF THE UNITED STATES
40.1 Overview
40.2 Ancient Sites
40.3 National Wonders
40.4 Man-Made Wonders
40.5 The Most Beautiful Places in America
41 WORLD HERITAGE SITES
41.1 Overview
41.2 World Heritage Sites in the U.S.
PART IV: ANALYSES
42 ADVENTURE TRAVEL
42.1 Overview
42.2 Market Assessment
42.3 Adventure Travel Companies
42.4 Award-Winning Adventure Tours
42.5 Market Resources
43 AGRITOURISM
43.1 Overview
43.2 Living History Farms
43.3 WWOOF Farms
43.4 You-Pick Farms
43.5 Corn Mazes
43.6 Market Resources
44 BICYCLING VACATIONS
44.1 Market Assessment
44.2 Biking Tourism
44.3 National Routes
44.4 Cycling Tour Companies
44.5 Market Resources
45 BUSINESS TRAVEL
45.1 Market Assessment
45.2 Travel For Meetings and Events
45.3 Characteristics of Business Travel
45.4 Value Of Meetings
45.5 Top Business Travel Destinations
45.6 Working With CVBs
45.7 Leisure Activities During Business Travel
45.8 Incentive Travel
45.9 Market Resources
46 CAMPING
46.1 Overview
46.2 Campers
46.3 Glamping
46.4 Award-Winning Camping Destinations
46.5 Market Resources
47 CUSTOMER SATISFACTION
47.1 Overview
47.2 Travel Sectors
48 DOMESTIC TRAVEL
48.1 Market Spending
48.2 Travel Expenditures
48.3 Trip Duration and Lodging
48.4 Modes of Passenger Transportation
48.5 Activities While Traveling
48.6 Seasonal Travel
48.7 Holiday Travel
49 DOG-FRIENDLY HOSPITALITY
49.1 Travel With Dogs
49.2 Air Travel With Dogs
49.3 Dog-Friendly Lodging
49.4 Dog-Friendly Cities
49.5 Dog Parks
49.6 Dog-Friendly Beaches
50 FAMILY TRAVEL
50.1 Market Assessment
50.2 Characteristics of Family Travel
50.3 Travel With Children
50.4 Family Destinations
50.5 Family Reunions
50.6 Market Resources
51 GOLF TRAVEL
51.1 Participation
51.2 Golf Travel
51.3 Market Resources
52 HUNTING & FISHING
52.1 Market Assessment
52.2 Hunting Trips
52.3 Fishing Trips
52.4 Market Trends
52.5 Private Hunting Ranches
53 LEISURE TRAVEL
53.1 Market Assessment
53.2 Characteristics of Leisure Travel
53.3 Leisure Activities While Traveling
53.4 Travel for Hobbies and Interests
53.5 Leisure Conferences
54 ONLINE TRAVEL PLANNING & BOOKING
54.1 Market Assessment
54.2 Travel Research and Booking Online
54.3 Travel Booking Demographics
54.4 Travel Review Sites
54.5 Travel Apps
54.6 Travel Websites
55 RECREATIONAL VEHICLES
55.1 Market Assessment
55.2 RV Owner Demographics
55.3 The RV Traveler Lifestyle
55.4 Top RV Sales Markets
55.5 Market Resources
56 ROAD TRAVEL
56.1 Automobile Travel
56.2 Scenic Byways
56.3 Road Trips
56.4 Roadside Assistance
57 ROMANCE TRAVEL & WEDDINGS
57.1 Market Assessment
57.2 Romantic Travel
57.3 Destination Weddings
57.4 Honeymoons
58 SCUBA TRAVEL
58.1 Market Assessment
58.2 Top Dive Destinations
58.3 Sunken Treasures
58.4 Undersea Art
58.5 Market Resources
59 SKI TRAVEL
59.1 Market Assessment
59.2 Skier Demographics
59.3 Ski Resorts: State-by-State
59.4 Top Ski Resorts
59.5 Market Resources
60 SPORTS TRAVEL
60.1 Market Assessment
60.2 Favorite Cities For Sports Travel
60.3 Youth Sports Travel
60.4 Sports Commissions
60.5 Baseball Spring Training
60.6 Sports-Specialist Travel Agencies
60.7 Market Resources
61 SPRING BREAK
61.1 Market Assessment
61.2 Top Destinations
62 STUDENT TRAVEL
62.1 Overview
62.2 Market Assessment
62.3 Studying Abroad
62.4 Generation Study Abroad Initiative
62.5 International Students
62.6 Travel By M.B.A. Students
62.7 Market Resources
63 TRAVEL REWARDS PROGRAMS
63.1 Participation
63.2 Brand Loyalty In Travel
63.3 Impact on Travel Decisions
63.4 Best Rewards Programs
64 TRAVELER SHOPPING
64.1 Market Assessment
64.2 Where Travelers Shop
64.3 Most-Visited Malls
64.4 Best Small Towns For Shopping
64.5 Local Arts and Crafts
65 TRAVELER SEGMENTATION
65.1 Baby Boomer Travelers
65.2 Senior Travelers
65.3 African-American Travel
65.4 Asian-American Travel
65.5 Hispanic-American Travel
65.6 Lesbian and Gay Travelers
65.7 Travelers With Special Needs
65.8 Singles Travelers
66 VACATIONS
66.1 Summer And Spring Vacations
66.2 Top Vacation Destinations
66.3 Vacationing
66.4 Benefits of Vacationing
66.5 Working While On Vacation
67 WILDLIFE WATCHING
67.1 Market Assessment
67.2 Bird & Butterfly Watching
67.3 Animal & Safari Parks
67.4 Sealife Encounters
67.5 Market Resources
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ACADEMIC PROGRAMS
APPENDIX C - ANALYSTS
APPENDIX D - ASSOCIATIONS
REFERENCES

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