Publisher: Richard K. Miller & Associates
Category: Television Advertising

Television Advertising market research reports by Richard K. Miller & Associates

(2 reports matching your criteria)
    • Sports Marketing 2023

      Sports Marketing 2023 First published in 1997, this is RKMA's 21st assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing 2023 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports ... Read More

    • Consumer Marketing & Advertising 2023

      Consumer Marketing & Advertising 2023 Consumer Marketing & Advertising 2023 assesses leading approaches for marketing toconsumers – from media advertising to social media marketing, from direct mail toemail, and from customer service to experiential marketing. Consumer marketingtactics are categoriz ... Read More

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