Sports Marketing 2025
Sports Marketing 2025 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing.
Sports Marketing 2025 provides the most recent statistics and data available on the $400 billion sports marketplace.
- PART I: THE U.S. SPORTS MARKET
- 1 MARKET SUMMARY
- 1.1 Annual Revenue
- 1.2 Professional and Collegiate Sports
- 1.3 Economic Impact
- 2 SPORTS FANS
- 2.1 Overview
- 2.2 Fan Demographics
- 2.3 Fan Spending
- 2.4 Favorite Sports
- 2.5 Avid Fans
- 2.6 Fan Base By Gender
- 2.7 Female Fans
- 2.8 Fan Base By Age
- 2.9 Youth Fans
- 2.10 Fan Base By Ethnicity
- 2.11 African-American Fans
- 2.12 Hispanic-American Fans
- 3 PROFESSIONAL SPORTS
- 3.1 Attendance
- 3.2 Revenue
- 3.3 Investment
- 3.4 Sports Team Valuations
- 3.5 Franchise Sales
- 3.6 Expansion
- 3.7 Relocation
- 4 ATHLETES
- 4.1 Highest Earnings
- 4.2 Most Popular
- 4.3 NIL Compensation
- 4.4 Athlete Reputation
- 5 TOP SPORTS CITIES
- 5.1 Best Sports Cities
- 5.2 Avid Sports Fans City-by-City
- 5.3 Best Cities For Event Hosting
- 5.4 Spectator Sports Attendance
- 5.5 Fan Ranking By Sport
- 5.6 Top Minor League Markets
- PART II: SPORTS MARKET SEGMENTS
- 6 ADVERTISING & SPONSORSHIPS
- 6.1 Market Assessment
- 6.2 TV Ad Spending
- 6.3 Advertising On NFL Telecasts
- 6.4 Sports Sponsorships
- 6.5 Naming Rights
- 6.6 Jersey Rights
- 6.7 Backdrop Sponsors
- 6.8 Seat Cover Signage
- 6.9 Advertising Agencies in Sports Marketing
- 6.10 Market Resources
- 7 CONCESSIONS
- 7.1 Market Assessment
- 7.2 Concessionaires
- 7.3 Favorite Concession Foods And Beverages
- 7.4 Market Resources
- 8 LICENSED MERCHANDISE
- 8.1 Market Assessment
- 8.2 Professional Sports Merchandise
- 8.3 Collegiate Merchandise
- 8.4 Market Resources
- 9 SPORTS BETTING
- 9.1 Legal Sports Wagering
- 9.2 Market Assessment
- 9.3 Sports Wagering 2023
- 9.4 Major Events
- 9.5 Sportsbooks
- 9.6 Market Resources
- 10 SPORTS MEMORABILIA
- 10.1 Market Assessment
- 10.2 Sports Memorabilia Auctions
- 10.3 Sports Cards
- 10.4 Market Resources
- 11 SPORTS TRAVEL
- 11.1 Market Assessment
- 11.2 Favorite Cities For Sports Travel
- 11.3 Baseball Spring Training
- 11.4 Market Resources
- 12 TICKETING
- 12.1 Market Assessment
- 12.2 Secondary Ticketing
- 12.3 Market Leaders
- 12.4 Mobile Ticketing
- 12.5 Dynamic Pricing
- 12.6 Professional League Sports Tickets
- 12.7 Subscription Ticketing
- 12.8 Moving Unsold Ticket Inventory
- 12.9 Market Resources
- PART III: SPORTS MEDIA
- 13 SPORTS TELEVISION BROADCASTING
- 13.1 Sports Network Overview
- 13.2 Sports Television Viewership Demographics
- 13.3 Most Watched Sports TV Broadcasts
- 13.4 Broadcast Rights Agreements
- 13.5 Major Sports Networks
- 13.6 Sport-Specific Networks
- 13.7 League Networks
- 13.8 Sports Programming On Cable Networks
- 13.9 College Sports Broadcasts
- 14 SPORTS STREAMING
- 14.1 Overview
- 14.2 Market Assessment
- 14.3 Viewer Response
- 15 SPORTS RADIO
- 15.1 Sports Radio Stations
- 15.2 Sports Radio Networks
- 15.3 The Sports Radio Audience
- 15.4 Advertising
- 15.5 National Sports Radio Shows
- 16 SPORTS PERIODICALS
- 16.1 Most Popular Sports Publications
- 16.2 List of Sports Periodicals
- 16.3 Market Resources
- 17 NEWSPAPER SPORTS SECTIONS
- 17.1 How Fans Obtain Sports News
- 17.2 Sports Section Readership
- 17.3 Sports Editors
- 18 SPORTS ONLINE
- 18.1 Digital Sports Media Traffic
- 18.2 Digital Live Sports Viewers
- 18.3 Most Popular Sports Sites
- 18.4 Major League Sports Streaming Packages
- 18.5 Independent Sports Sites
- 19 PODCASTS
- 19.1 Overview
- 19.2 Top Sports Podcasts
- 20 SOCIAL MEDIA
- 20.1 Sports Social Media
- 20.2 Sports League/Organization Followers
- 20.3 Team Followers
- 20.4 NCAA Football Followers
- 20.5 Athlete Followers
- PART IV: MAJOR EVENTS
- 21 ALL-STAR GAMES
- 21.1 MLB All-Star Game
- 21.2 NBA All-Star Game
- 21.3 NFL Pro Bowl Games
- 21.4 NHL All-Star Game
- 22 COLLEGE FOOTBALL PLAYOFF & BOWL GAMES
- 22.1 College Football Playoff
- 22.2 Bowl Games
- 22.3 Broadcast Rights And Viewership
- 22.4 Sponsors
- 23 FIFA MEN’S WORLD CUP
- 23.1 Overview
- 23.2 World Cup 2022
- 23.3 World Cup 2018
- 23.4 World Cup 2014
- 23.5 Broadcast Rights
- 23.6 Sponsors
- 24 FIFA WOMEN’S WORLD CUP
- 24.1 Overview
- 24.2 Women’s World Cup 2023
- 24.3 Women’s World Cup 2019
- 24.4 Women’s World Cup 2015
- 25 INDIANAPOLIS 500
- 25.1 Overview
- 25.2 Spectators And Economic Impact
- 25.3 Television Viewership
- 26 KENTUCKY DERBY
- 26.1 Overview
- 26.2 Attendance
- 26.3 Broadcast TV
- 26.4 Sponsors
- 27 NBA FINALS
- 27.1 Overview
- 27.2 TV Viewership
- 27.3 Economic Impact
- 28 NCAA MEN’S FINAL FOUR
- 28.1 Overview
- 28.2 Spectators
- 28.3 TV Viewership
- 28.4 March Madness Advertising
- 28.5 Economic Impact
- 29 NCAA WOMEN’S FINAL FOUR
- 29.1 Overview
- 29.2 Spectators
- 29.3 TV Viewership
- 29.4 Economic Impact
- 30 OLYMPIC GAMES
- 30.1 Winter Olympics 2022
- 30.2 Summer Olympics 2020
- 30.3 Television Broadcast Rights
- 30.4 Prime-Time TV Audiences
- 30.5 Opening and Closing Ceremonies
- 30.6 Venue and Infrastructure Spending
- 30.7 United States Olympic Committee
- 30.8 National Governing Bodies
- 30.9 Hosts For Upcoming Olympics
- 30.10 Market Resources
- 31 PARALYMPICS
- 31.1 Overview
- 31.2 Summer and Winter Paralympic Games
- 32 RUGBY WORLD CUP
- 32.1 Overview
- 32.2 Rugby World Cup 2023
- 32.3 Rugby World Cup 2019
- 32.4 Rugby World Cup 2015
- 32.5 Sponsors
- 33 STANLEY CUP
- 33.1 Overview
- 33.2 TV Viewership
- 33.3 Economic Impact
- 34 SUPER BOWL
- 34.1 Overview
- 34.2 Host Cities And Game Attendance
- 34.3 TV Viewership
- 34.4 Super Bowl Ads
- 34.5 Economic Impact
- 35 WORLD SERIES
- 35.1 Overview
- 35.2 TV Viewership
- 35.3 Economic Impact
- 35.4 Sponsorship
- PART V: PROFESSIONAL SPORTS LEAGUES
- 36 MAJOR LEAGUE BASEBALL
- 36.1 League Revenue
- 36.2 Stadiums
- 36.3 Team Valuations
- 36.4 Attendance
- 36.5 Television Broadcast Rights
- 36.6 Franchise Sales
- 36.7 World Series
- 36.8 All-Star Game
- 36.9 Fan Demographics
- 36.10 Sponsors
- 36.11 Market Resources
- 37 NATIONAL BASKETBALL ASSOCIATION
- 37.1 League Revenue
- 37.2 Arenas
- 37.3 Team Valuations
- 37.4 Attendance
- 37.5 Television Broadcast Rights
- 37.6 Franchise Sales
- 37.7 NBA Finals
- 37.8 All-Star Game
- 37.9 Fan Demographics
- 37.10 Sponsors
- 37.11 Market Resources
- 38 NATIONAL FOOTBALL LEAGUE
- 38.1 League Revenue
- 38.2 Stadiums
- 38.3 Team Valuations
- 38.4 Attendance
- 38.5 Television Broadcast Rights
- 38.6 Franchise Sales
- 38.7 Super Bowl
- 38.8 Pro Bowl Games
- 38.9 Fan Demographics
- 38.10 Sponsors
- 38.11 Market Resources
- 39 NATIONAL HOCKEY LEAGUE
- 39.1 League Revenue
- 39.2 Arenas
- 39.3 Team Valuations
- 39.4 Attendance
- 39.5 Television Broadcast Rights
- 39.6 Franchise Sales
- 39.7 Stanley Cup
- 39.8 All-Star Game
- 39.9 Fan Demographics
- 39.10 Sponsors
- 39.11 Market Resources
- 40 MAJOR LEAGUE SOCCER
- 40.1 Overview
- 40.2 League Revenue
- 40.3 Stadiums
- 40.4 Team Valuations
- 40.5 Attendance
- 40.6 Television Broadcast Rights
- 40.7 Fan Demographics
- 40.8 Sponsors
- 40.9 Market Resources
- 41 WOMEN’S NATIONAL BASKETBALL ASSOCIATION
- 41.1 Overview
- 41.2 Teams And Arenas
- 41.3 Attendance
- 41.4 Media Rights
- 41.5 Fan Demographics
- 41.6 Sponsors
- 41.7 Market Resources
- PART VI: COLLEGIATE & HIGH SCHOOL SPORTS
- 42 COLLEGE ATHLETIC PROGRAMS
- 42.1 Profiles of Major Programs
- 43 DIVISION I CONFERENCES
- 43.1 Division I Conferences
- 43.2 Conference Revenue
- 43.3 Athletic Department Revenue
- 44 NCAA SPORTS
- 44.1 Overview
- 44.2 Men’s and Women’s Sports
- 44.3 NCAA Revenue
- 44.4 Broadcast Rights
- 44.5 Sponsors
- 44.6 Market Resources
- 45 NCAA FOOTBALL
- 45.1 Overview
- 45.2 Attendance
- 45.3 College Football Playoff and Bowl Games
- 45.4 Fan Demographics
- 45.5 Regular-Season Broadcasts
- 46 NCAA MEN’S BASKETBALL
- 46.1 Overview
- 46.2 Attendance
- 46.3 Fan Demographics
- 46.4 NCAA Divison I Finals
- 46.5 Regular-Season Broadcasts
- 47 NCAA WOMEN’S BASKETBALL
- 47.1 Attendance
- 47.2 NCAA Divison I Finals
- 47.3 Favorite Teams
- 48 HIGH SCHOOL SPORTS
- 48.1 Participation
- 48.2 Most Popular Sports
- 48.3 Streaming Services
- 48.4 Market Resources
- 49 YOUTH TEAM SPORTS
- 49.1 Participation
- 49.2 AAU Sports
- 49.3 Youth Baseball
- 49.4 Youth Basketball
- 49.5 Youth Football
- 49.6 Youth Hockey
- 49.7 Youth Soccer
- PART VII: FIGHTING SPORTS
- 50 BOXING
- 50.1 Overview
- 50.2 Pay-Per-View Events
- 50.3 Televised Boxing
- 50.4 Boxing Fans
- 51 ULTIMATE FIGHTING CHAMPIONSHIP
- 51.1 UFC and WWE Merger
- 51.2 Live Events
- 51.3 Pay-Per-View Events
- 51.4 MMA Fans
- 51.5 Market Resources
- 52 WORLD WRESTLING ENTERTAINMENT
- 52.1 Overview
- 52.2 Live Events and Television
- 52.3 Professional Wrestling Fans
- 52.4 Market Resources
- PART VIII: GOLF
- 53 PGA TOUR
- 53.1 Overview
- 53.2 Top Tournament Money Winners
- 53.3 PGA Tour 2024
- 53.4 The Major Championships
- 53.5 Broadcast Rights And Viewership
- 53.6 Sponsors
- 53.7 Market Resources
- 54 LPGA TOUR
- 54.1 Overview
- 54.2 Top Tournament Money Winners
- 54.3 LPGA Tour 2023
- 54.4 Grand Slam
- 54.5 Broadcast Rights
- 54.6 Sponsors
- 54.7 Market Resources
- 55 MAJOR GOLF TOURNAMENTS
- 55.1 Overview
- 55.2 The Masters
- 55.3 U.S. Open Championships
- 55.4 The British Open Championship
- 55.5 PGA Championship
- 55.6 Ryder Cup
- 55.7 Presidents Cup
- PART IX: MOTORSPORTS
- 56 INDYCAR
- 56.1 Overview
- 56.2 IndyCar Series
- 56.3 Television and Radio Broadcast Rights
- 56.4 Racing Teams
- 56.5 Sponsors
- 56.6 Market Resources
- 57 NASCAR
- 57.1 Market Assessment
- 57.2 NASCAR Cup Series
- 57.3 Television Broadcast Rights and Viewership
- 57.4 Drivers and Racing Teams
- 57.5 Tracks
- 57.6 Fan Demographics
- 57.7 Sponsors
- 57.8 Market Resources
- 58 FORMULA ONE
- 58.1 Overview
- 58.2 United States Grand Prix
- 58.3 Miami Grand Prix
- 58.4 Las Vegas Grand Prix
- 58.5 Media Coverage
- PART X: TENNIS
- 59 ATP TOUR
- 59.1 Overview
- 59.2 APT Tour 2024
- 59.3 Grand Slam Tournaments
- 59.4 Market Resources
- 60 WTA TOUR
- 60.1 Overview
- 60.2 WTA Tour 2024
- 60.3 Grand Slam Tournaments
- 60.4 Market Resources
- 61 MAJOR TENNIS TOURNAMENTS
- 61.1 BNP Paribas Open
- 61.2 Billie Jean King Cup
- 61.3 Davis Cup
- 61.4 Miami Open
- 61.5 US Open
- 61.6 Wimbledon
- PART XI: OTHER LEAGUES & EVENTS
- 62 PROFESSIONAL SPORTS LEAGUES
- 62.1 Overview
- 62.2 Men’s Leagues
- 62.3 Mens & Women’s Leagues
- 62.4 Women’s Leagues
- 63 MAJOR EVENTS
- 63.1 Overview
- 63.2 Sporting Events
- 64 INTERNATIONAL
- 64.1 Overview
- 64.2 Events
- 64.3 Leagues
- APPENDIX A - ACADEMIC CENTERS
- APPENDIX B - ANALYSTS
- APPENDIX C - ASSOCIATIONS
- APPENDIX D - COLLEGES OFFERING PROGRAMS IN SPORTS BUSINESS. . . 301
- APPENDIX E - ONLINE RESOURCES
- APPENDIX F - PANDEMIC MARKET RESEARCH
- APPENDIX G - PERIODICALS
- APPENDIX H - SPORTS COMMISSIONS
- APPENDIX I - SPORTS HALLS OF FAME & MUSEUMS
- APPENDIX J - STADIUMS AND ARENAS: COLLEGIATE SPORTS
- APPENDIX K - STADIUMS & ARENAS: PROFESSIONAL SPORTS
- REFERENCES
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