Sports Marketing 2023
First published in 1997, this is RKMA's 21st assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing 2023 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing.
Sports Marketing 2023 will provide you with the most recent statistics and dataavailable. This assessment of the $350 billion sports marketplace includes 63categories of spectator sports, 11 marquee sports events, 116 major league sportsfranchises, advertising, sports participation, sporting goods, sports-related travel, golf,tennis, collegiate sports, women's professional sports, and the minor leagues. Sportsmarketing topics include sports broadcasting and advertising, periodicals, sports online,mobile media, licensing, sponsorships, and athlete endorsements.
Over 1,000 website links - directly embedded into the electronic edition - will direct youto additional market research and other resources important to the sports businessmarketplace.
Previous editions have been used by advertising agencies, professional sports teams,sports agents, academic and public libraries, and university sports managementprograms. This is the best selling publication of its kind available from any source.
Sports Marketing 2023 is a comprehensive analysis of spectator sports, sports media,professional sports franchises, and sports marketing.
Sports Marketing 2023 provides the most recent statistics and data available on the$400 billion sports marketplace.
- PART I: THE U.S. SPORTS MARKET
- 1 MARKET SUMMARY
- 1.1 Annual Revenue
- 1.2 Professional and Collegiate Sports
- 1.3 Economic Impact
- 1.4 Impact Of The Pandemic Shutdown
- 2 SPORTS FANS
- 2.1 Profile of Sports Fans
- 2.2 Demographic Profile Of U.S. Sports Fans
- 2.3 Fan Spending
- 2.4 Favorite Sports
- 2.5 Avid Fans
- 2.6 Fan Base By Gender
- 2.7 Female Fans
- 2.8 Fan Base By Age
- 2.9 Median Household Income By Sport
- 2.10 Youth Fans
- 2.11 Fan Base By Ethnicity
- 2.12 African-American Fans
- 2.13 Hispanic-American Fans
- 3 PROFESSIONAL SPORTS
- 3.1 Professional League Revenue
- 3.2 Sports Teams
- 3.3 Sports Empires
- 3.4 Franchise Sales
- 3.5 Expansion
- 3.6 Relocation
- 4 ATHLETES
- 4.1 Highest Earnings
- 4.2 Most Popular
- 5 TOP SPORTS CITIES
- 5.1 Best Sports Cities
- 5.2 Avid Sports Fans City-by-City
- 5.3 Spectator Sports Attendance
- 5.4 Fan Ranking By Sport
- 5.5 Top Minor League Markets
- PART II: SPORTS MARKET SEGMENTS
- 6 ADVERTISING & SPONSORSHIPS
- 6.1 Market Assessment
- 6.2 TV Ad Spending
- 6.3 Advertising On NFL Telecasts
- 6.4 Sports Sponsorships
- 6.5 Naming Rights
- 6.6 Jersey Rights
- 6.7 Backdrop Sponsors
- 6.8 Seat Cover Signage
- 6.9 Advertising Agencies in Sports Marketing
- 6.10 Market Resources
- 7 CONCESSIONS
- 7.1 Market Assessment
- 7.2 Concessionaires
- 7.3 Favorite Concession Foods And Beverages
- 7.4 Mobile Ordering
- 7.5 Market Resources
- 8 LICENSED MERCHANDISE
- 8.1 Market Assessment
- 8.2 Professional Sports Merchandise
- 8.3 Collegiate Merchandise
- 8.4 Market Resources
- 9 SPORTS BETTING
- 9.1 Legal Sports Wagering
- 9.2 Market Assessment
- 9.3 Betting By Sports Fans
- 9.4 Market Opportunities
- 9.5 Market Resources
- 10 SPORTS MEMORABILIA
- 10.1 Market Assessment
- 10.2 Sports Memorabilia Auctions
- 10.3 Sports Cards
- 10.4 Market Resources
- 11 SPORTS TRAVEL
- 11.1 Market Assessment
- 11.2 Favorite Cities For Sports Travel
- 11.3 Sports Commissions
- 11.4 Baseball Spring Training
- 11.5 Market Resources
- 12 TICKETING
- 12.1 Market Assessment
- 12.2 Secondary Ticketing
- 12.3 Market Leaders
- 12.4 Mobile Ticketing
- 12.5 Dynamic Pricing
- 12.6 Professional League Sports Tickets
- 12.7 Subscription Ticketing
- 12.8 Moving Unsold Ticket Inventory
- 12.9 Ticketing Through Social Networks
- 12.10 Market Resources
- PART III: SPORTS MEDIA
- 13 SPORTS TELEVISION BROADCASTING
- 13.1 Sports Network Overview
- 13.2 Sports Television Viewership Demographics
- 13.3 Most Watched Sports TV Broadcasts
- 13.4 Broadcast Rights Agreements
- 13.5 Major Sports Networks
- 13.6 Sport-Specific Networks
- 13.7 League Networks
- 13.8 Regional Sports Networks
- 13.9 Sports Programming On Cable Networks
- 13.10 College Sports Broadcasts
- 14 SPORTS RADIO
- 14.1 Sports Radio Stations
- 14.2 Sports Radio Networks
- 14.3 The Sports Radio Audience
- 14.4 Advertising
- 14.5 Live Broadcast Baseball
- 15 SPORTS PERIODICALS
- 15.1 Market Assessment
- 15.2 Circulation
- 15.3 List of Sports Periodicals
- 16 NEWSPAPER SPORTS SECTIONS
- 16.1 How Fans Obtain Sports News
- 16.2 Sports Section Readership
- 16.3 Sports Editors
- 17 SPORTS ONLINE
- 17.1 Digital Sports Media Traffic
- 17.2 Digital Live Sports Viewers
- 17.3 Most Popular Sports Sites
- 17.4 Major League Sports Streaming Packages
- 17.5 Independent Sports Sites
- 18 PODCASTS
- 18.1 Overview
- 18.2 Top Sports Podcasts
- 19 SOCIAL MEDIA
- 19.1 Sports Social Media
- 19.2 Sports League/Organization Followers
- 19.3 Team Followers
- 19.4 Athlete Followers
- 19.5 Market Resources
- PART IV: MAJOR EVENTS
- 20 ALL-STAR GAMES
- 20.1 MLB All-Star Game
- 20.2 NBA All-Star Game
- 20.3 NFL Pro Bowl
- 20.4 NHL All-Star Game
- 21 COLLEGE FOOTBALL PLAYOFF & BOWL GAMES
- 21.1 College Football Playoff
- 21.2 Bowl Games
- 21.3 Broadcast Rights And Viewership
- 21.4 Sponsors
- 22 FIFA MEN’S WORLD CUP
- 22.1 Overview
- 22.2 World Cup 2018
- 22.3 World Cup 2014
- 22.4 Broadcast Rights
- 22.5 Sponsors
- 23 FIFA WOMEN’S WORLD CUP
- 23.1 Overview
- 23.2 Women’s World Cup 2019
- 23.3 Women’s World Cup 2015
- 24 INDIANAPOLIS 500
- 24.1 Overview
- 24.2 Spectators And Economic Impact
- 24.3 Television Viewership
- 25 KENTUCKY DERBY
- 25.1 Overview
- 25.2 Attendance
- 25.3 Broadcast TV
- 25.4 Sponsors
- 26 NBA FINALS
- 26.1 Overview
- 26.2 TV Viewership
- 26.3 Economic Impact
- 27 NCAA MEN’S FINAL FOUR
- 27.1 Overview
- 27.2 Spectators
- 27.3 TV Viewership
- 27.4 March Madness Advertising
- 27.5 Economic Impact
- 28 NCAA WOMEN’S FINAL FOUR
- 28.1 Overview
- 28.2 Spectators
- 28.3 TV Viewership
- 28.4 Economic Impact
- 29 OLYMPIC GAMES
- 29.1 Summer Olympics 2020 Rescheduled
- 29.2 Television Broadcast Rights
- 29.3 Prime-Time TV Audiences
- 29.4 Opening and Closing Ceremonies
- 29.5 Venue and Infrastructure Spending
- 29.6 United States Olympic Committee
- 29.7 National Governing Bodies
- 29.8 Market Resources
- 30 PARALYMPICS
- 30.1 Overview
- 30.2 Summer and Winter Paralympic Games
- 31 RUGBY WORLD CUP
- 31.1 Overview
- 31.2 Rugby World Cup 2019
- 31.3 Rugby World Cup 2015
- 31.4 Sponsors
- 32 STANLEY CUP
- 32.1 Overview
- 32.2 TV Viewership
- 32.3 Economic Impact
- 33 SUPER BOWL
- 33.1 Overview
- 33.2 Host Cities And Game Attendance
- 33.3 TV Viewership
- 33.4 Super Bowl Ads
- 33.5 Economic Impact
- 34 WORLD SERIES
- 34.1 Overview
- 34.2 TV Viewership
- 34.3 Economic Impact
- PART V: PROFESSIONAL LEAGUE SPORTS
- 35 MAJOR LEAGUE BASEBALL
- 35.1 League Revenue
- 35.2 Stadiums
- 35.3 Team Valuations
- 35.4 Attendance
- 35.5 Television Broadcast Rights
- 35.6 Franchise Sales
- 35.7 World Series
- 35.8 All-Star Game
- 35.9 Fan Demographics
- 35.10 Market Resources
- 36 NATIONAL BASKETBALL ASSOCIATION
- 36.1 League Revenue
- 36.2 Arenas
- 36.3 Team Valuations
- 36.4 Attendance
- 36.5 Television Broadcast Rights
- 36.6 Franchise Sales
- 36.7 NBA Finals
- 36.8 All-Star Game
- 36.9 Fan Demographics
- 36.10 Market Resources
- 37 NATIONAL FOOTBALL LEAGUE
- 37.1 League Revenue
- 37.2 Stadiums
- 37.3 Team Valuations
- 37.4 Attendance
- 37.5 Television Broadcast Rights
- 37.6 Franchise Sales
- 37.7 Super Bowl
- 37.8 Pro Bowl Game
- 37.9 Fan Demographics
- 37.10 Market Resources
- 38 NATIONAL HOCKEY LEAGUE
- 38.1 League Revenue
- 38.2 Arenas
- 38.3 Team Valuations
- 38.4 Attendance
- 38.5 Television Broadcast Rights
- 38.6 Franchise Sales
- 38.7 Stanley Cup
- 38.8 All-Star Game
- 38.9 Fan Demographics
- 38.10 Market Resources
- 39 MAJOR LEAGUE SOCCER
- 39.1 Overview
- 39.2 Stadiums
- 39.3 Team Valuations
- 39.4 Attendance
- 39.5 Television Broadcast Rights
- 39.6 Fan Demographics
- 39.7 Market Resources
- 40 WOMEN’S NATIONAL BASKETBALL ASSOCIATION
- 40.1 Overview
- 40.2 Teams And Arenas
- 40.3 Attendance
- 40.4 Television Broadcast Rights
- 40.5 Fan Demographics
- 40.6 Market Resources
- PART VI: COLLEGIATE & HIGH SCHOOL SPORTS
- 41 COLLEGE ATHLETIC PROGRAMS
- 41.1 Profiles of Major Programs
- 42 DIVISION I CONFERENCES
- 42.1 Division I Conferences
- 42.2 Conference Revenue
- 42.3 Athletic Department Revenue
- 43 NCAA SPORTS
- 43.1 Overview
- 43.2 Men’s and Women’s Sports
- 43.3 NCAA Revenue
- 43.4 Broadcast Rights
- 43.5 Sponsors
- 43.6 Market Resources
- 44 NCAA FOOTBALL
- 44.1 Football Program Revenue
- 44.2 Fans and Spectators
- 44.3 College Football Playoff and Bowl Games
- 44.4 Fan Demographics
- 44.5 Regular-Season Broadcasts
- 45 NCAA MEN’S BASKETBALL
- 45.1 Basketball Program Revenue
- 45.2 Fans and Spectators
- 45.3 Fan Demographics
- 45.4 NCAA Divison I Finals
- 45.5 Favorite Teams
- 45.6 Regular-Season Broadcasts
- 46 NCAA WOMEN’S BASKETBALL
- 46.1 Fans and Spectators
- 46.2 NCAA Divison I Finals
- 46.3 Favorite Teams
- 47 HIGH SCHOOL SPORTS
- 47.1 Participation
- 47.2 Most Popular Sports
- 47.3 Local Television Broadcasting
- 47.4 High School Sports Online
- 47.5 Market Resources
- 48 YOUTH TEAM SPORTS
- 48.1 Participation
- 48.2 AAU Sports
- 48.3 Youth Baseball
- 48.4 Youth Basketball
- 48.5 Youth Football
- 48.6 Youth Hockey
- 48.7 Youth Soccer
- PART VII: FIGHTING SPORTS
- 49 BOXING
- 49.1 Overview
- 49.2 Pay-Per-View Events
- 49.3 Televised Boxing
- 49.4 Boxing Fans
- 50 ULTIMATE FIGHTING CHAMPIONSHIP
- 50.1 Overview
- 50.2 Live Events
- 50.3 Pay-Per-View Events
- 50.4 MMA Fans
- 50.5 Market Resources
- 51 WORLD WRESTLING ENTERTAINMENT
- 51.1 Overview
- 51.2 Live Events and Television
- 51.3 Professional Wrestling Fans
- 51.4 Market Resources
- PART VIII: GOLF
- 52 PGA TOUR
- 52.1 Overview
- 52.2 Top Tournament Money Winners
- 52.3 PGA Tour 2020-2021
- 52.4 The Major Championships
- 52.5 Broadcast Rights And Viewership
- 52.6 Market Resources
- 53 LPGA TOUR
- 53.1 Overview
- 53.2 Top Tournament Money Winners
- 53.3 LPGA Tour 2022
- 53.4 Grand Slam
- 53.5 Broadcast Rights
- 53.6 Market Resources
- 53 MAJOR GOLF TOURNAMENTS
- 53.1 Overview
- 52.2 The Masters
- 52.3 U.S. Open Championships
- 52.4 The British Open Championship
- 52.5 PGA Championship
- 52.6 Ryder Cup
- 52.7 Presidents Cup
- PART IX: MOTORSPORTS
- 55 INDYCAR
- 55.1 Overview
- 55.2 IndyCar Series
- 55.3 Television and Radio Broadcast Rights
- 55.4 Racing Teams
- 55.5 Market Resources
- 56 NASCAR
- 56.1 Market Assessment
- 56.2 NASCAR Cup Series
- 56.3 Television Broadcast Rights and Viewership
- 56.4 Drivers and Racing Teams
- 56.5 Tracks
- 56.6 Fan Demographics
- 56.7 Market Resources
- 57 FORMULA ONE
- 57.1 Overview
- 57.2 United States Grand Prix
- 57.3 Miami Grand Prix
- 57.4 Las Vegas Grand Prix
- 57.5 Media Coverage
- PART X: TENNIS
- 58 ATP TOUR
- 58.1 Overview
- 58.2 APT Tour 2022
- 58.3 Grand Slam Tournaments
- 58.4 Market Resources
- 59 WTA TOUR
- 59.1 Overview
- 59.2 WTA Tour 2022
- 59.3 Grand Slam Tournaments
- 59.4 Market Resources
- 60 MAJOR TENNIS TOURNAMENTS
- 60.1 BNP Paribas Open
- 60.2 Davis Cup
- 60.3 Fed Cup/Billie Jean King Cup
- 60.4 Miami Open
- 60.5 US Open
- 60.6 Wimbledon
- APPENDIX A - ACADEMIC CENTERS
- APPENDIX B - ANALYSTS
- APPENDIX C - ASSOCIATIONS
- APPENDIX D - COLLEGE DEGREE PROGRAMS IN SPORTS BUSINESS
- APPENDIX E - PERIODICALS
- APPENDIX F - SPORTS COMMISSIONS
- APPENDIX G - SPORTS HALLS OF FAME & MUSEUMS
- APPENDIX H - STADIUMS AND ARENAS: COLLEGIATE SPORTS
- APPENDIX I - STADIUMS & ARENAS: PROFESSIONAL SPORTS
- REFERENCES
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