Consumer Use Of The Internet & Mobile 2023

Consumer Use Of The Internet & Mobile 2023

RKMA first wrote about the Internet (then called Arpanet) in 1984. Consumer Use ofthe Internet & Mobile continues our assessment of the sector.

Providing insight into the 230 million U.S. adult Internet users, Consumer Use of theInternet & Mobile 2023 assesses online activities and content, e-commerce spending,mobile access to the web, apps, and more.

Internet and mobile-media market data are scattered throughout a myriad of sources.This handbook compiles top-line consumer Internet use and expenditure data into asingle easy-to-use reference, with information sourced from top research organizations.Market data is presented along with analyses of trends and projections on how Internetuse will evolve. The handbook also assesses mobile Internet access and apps.

Select topics include accuracy of online information, blogs, consumer reviews, digitalmusic, digital video, gaming, photo sharing, privacy concerns, security concerns, socialmedia user demographics, the Metaverse, and the Internet of Things.

Among the statistics presented are monthly traffic visits for over 3,500 consumerwebsites.

Along with top-line data, the handbook provides over 1,200 links to additional resourcesfor more in-depth assessments.

Consumer Use of the Internet & Mobile Web 2023 serves as both a strategic planningguide for business executives in all sectors, from portals and content developers tomarketers and researchers, as well as a comprehensive reference for academiclibraries.