Business-to-business Marketing 2023
Business-to-Business Marketing 2023 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers andend-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, organic and paid search, sales staff, social media marketing,sponsorships, sports marketing, software tools, trade show marketing, website traffic,and more.
- PART I: MARKET OVERVIEW
- 1 BUSINESS-TO-BUSINESS SPENDING
- 1.1 B2B Payment Transaction Value
- 1.2 Gross Domestic Product
- 1.3 B2B Transaction Methods
- 2 B2B MARKETING SPENDING
- 2.1 Overview
- 2.2 B2B External Spending
- 2.3 Marketing Budget Distribution
- 2.4 Marketing Collateral
- 2.5 Market Resources
- 3 B2B ADVERTISING
- 3.1 Market Assessment
- 3.2 Display Advertising
- 3.3 Search Spending
- 3.4 Mobile Advertising
- 3.5 B2B Tech Ad Spending
- 4 CLIENT HOSPITALITY
- 4.1 Overview
- 4.2 Sports Tickets
- 4.3 Major Sports Events
- 4.4 Hospitality Tents
- 4.5 Country Clubs
- 4.6 Market Resources
- 5 B2B MEDIA
- 5.1 Business News Magazines
- 5.2 Business Technology Magazines
- 5.3 Newspapers
- 6 BUSINESS DIRECTORIES & DATABASES
- 6.1 Overview
- 6.2 Business Directory/Database Publishers
- PART II: STATE OF B2B MARKETING
- 7 B2B MARKETING BENCHMARKS
- 7.1 Overview
- 7.2 B2B CMO Survey
- 7.3 Market Resources
- 8 B2B MARKETING RESOURCE EFFECTIVENESS
- 8.1 Overview
- 8.2 Objectives
- 8.3 Marketing Tactics
- 8.4 Market Resources
- 9 B2B MARKETING SURVEY
- 9.1 Overview
- 9.2 Survey Results
- 9.3 Market Resources
- 10 MARKETING MIX
- 10.1 Overview
- 10.2 Marketing Tactics
- 10.3 Lead Generation
- 10.4 Spending
- 10.5 Marketing Automation Platforms
- 10.6 Social Media
- 10.7 Market Resources
- PART III: B2B AGENCIES
- 11 LARGEST AGENCIES
- 11.1 B2B Agency Ranking
- 11.2 Market Resources
- 12 B2B AGENCY SERVICES
- 12.1 B2B Services
- 12.2 Market Resources
- 13 MARKETING AGENCIES
- 13.1 Top 200 Marketing Agencies
- 13.2 Market Resources
- 14 DIGITAL MARKETING AGENCIES
- 14.1 Top B2B Digital Marketing Agencies
- 14.2 Market Resources
- PART IV: DIGITAL MARKETING
- 15 DIGITAL MARKETING STRATEGY
- 15.1 Overview
- 15.2 Objectives
- 15.3 Online Tactics
- 15.4 Metrics To Measure Results
- 15.5 Resources Used
- 15.6 Market Resources
- 16 B2B E-COMMERCE
- 16.1 Market Assessment
- 16.2 Online and Mobile B2B Commerce
- 16.3 B2B E-Commerce Promotions
- 16.4 Customer Expectations
- 16.5 Market Resources
- 17 B2B ONLINE MARKETPLACES
- 17.1 Overview
- 17.2 Market Assessment
- 17.3 Profiles Of Online Marketplaces
- 18 EMAIL
- 18.1 Overview
- 18.2 B2B Use Of Email
- 18.3 Effectiveness
- 18.4 State Of B2B Email Marketing
- 18.5 Email Marketing Services
- 19 SEARCH
- 19.1 Overview
- 19.2 Organic Search
- 19.3 Search Engine Optimization
- 19.4 Market Resources
- 20 SOCIAL MEDIA MARKETING
- 20.1 Overview
- 20.2 Use And Effectiveness
- 20.3 State Of B2B Social Media Marketing
- 20.4 Social Media Marketing Strategy
- 21 VIDEO MARKETING
- 21.1 Overview
- 21.2 Reasons To Use Marketing Videos
- 21.3 Digital Video Benchmarks
- 21.4 Video Marketing Survey
- 21.5 Market Resources
- 22 WEBSITE STRATEGY
- 22.1 B2B Website Features
- 22.2 Online Research
- 22.3 Website Marketing Optimization
- 22.4 Landing Page Optimization
- 22.5 Website Usability
- PART V: MARKETING & SALES
- 23 ACCOUNT-BASED MARKETING
- 23.1 Overview
- 23.2 Implementation
- 23.3 Effectiveness
- 23.4 Account-Based Marketing Survey
- 23.5 Market Resources
- 24 ANALYTICS
- 24.1 Overview
- 24.2 Predictive Analytics
- 24.3 Metrics Measured
- 24.4 Marketing Analytics Survey
- 24.5 Analytics Technology Products
- 25 ATTRIBUTION
- 25.1 Overview
- 25.2 Attribution Models
- 25.3 Marketing Attribution Survey
- 25.4 Market Resources
- 26 BRAND STRATEGY
- 26.1 Importance Of A B2B Brand
- 26.2 Impact Of The Pandemic
- 26.3 Brand Purpose
- 26.4 Brand Reputation
- 26.5 Implementing Brand Strategy
- 27 CONTENT MARKETING
- 27.1 Overview
- 27.2 Content Spending
- 27.3 Content Marketing Trends
- 27.4 Building Thought Leadership With Content
- 27.5 Measuring Content Marketing Performance
- 27.6 Market Resources
- 28 CUSTOMER EXPERIENCE
- 28.1 Overview
- 28.2 State Of The B2B Buyer Experience
- 28.3 Customer Experience Survey
- 28.4 Customer Experience Design
- 28.5 Vendor Relationships
- 28.6 Market Resources
- 29 CUSTOMER JOURNEY MAPPING
- 29.1 Overview
- 29.2 Survey On Customer Journey Mapping
- 30 CUSTOMER RELATIONSHIP MANAGEMENT
- 30.1 Overview
- 30.2 CRM Use
- 30.3 CRM Spending
- 30.4 CRM Technology Products
- 30.5 Market Resources
- 31 DATA-DRIVEN MARKETING
- 31.1 Overview
- 31.2 Data Use
- 31.3 Data-Driven Marketing Tactics
- 31.4 Data-Driven Marketing Strategy
- 31.5 Using Data To Drive Demand
- 32 DATA MANAGEMENT
- 32.1 Overview
- 32.2 Survey Results
- 32.3 Using Intent Data
- 32.4 Market Resources
- 33 DIRECT MARKETING
- 33.1 Market Assessment
- 33.2 Direct Mail
- 33.3 Effectiveness
- 33.4 Direct Marketing Agencies
- 33.5 Direct Marketing List Providers
- 33.6 Market Resources
- 34 INBOUND MARKETING
- 34.1 Overview
- 34.2 Inbound Marketing Survey
- 34.3 Market Resources
- 35 LEAD GENERATION & MANAGEMENT
- 35.1 Qualified Leads
- 35.2 Most Effective Lead Generation Tactics
- 35.3 Cost Per Lead And ROI
- 35.4 Conversion Rate
- 35.5 Lead Management
- 35.6 Lead Management Implementation
- 35.7 Lead Management Survey
- 35.8 Lead Conversion Survey
- 35.9 Lead Nurturing
- 36 MARKET RESEARCH
- 36.1 Market Research Companies
- 36.2 Market Research Reports
- 36.3 Competitor Intelligence
- 36.4 Forecasting
- 36.5 Market Resources
- 37 MARKETING AUTOMATION
- 37.1 Overview
- 37.2 Market Assessment
- 37.3 The State Of Marketing Automation
- 37.4 Marketing Automation for SMBs
- 37.5 Marketing Automation Technology Products
- 38 MARKETING TECHNOLOGY
- 38.1 Overview
- 38.2 Marketing Technology Implementation Survey
- 38.3 E-Commerce Platform Technology
- 38.4 MarTech Outlook
- 39 NETWORKING
- 39.1 Overview
- 39.2 Local Networking Alliances
- 39.3 Networking Online
- 40 PERSONALIZATION
- 40.1 Overview
- 40.2 Data-Driven Personalization
- 40.3 Personalization In Digital Marketing
- 40.4 Hyper-Personalization Strategies
- 40.5 Market Resources
- 41 PRODUCT MARKETING
- 41.1 Overview
- 41.2 Product Marketing Activities
- 41.3 Digital Channels For Product Marketing
- 41.4 Offline Channels For Product Marketing
- 41.5 Distribution Strategies
- 41.6 Metrics For Assessment
- 41.7 Product Launch Strategies
- 41.8 Product Launch Assessment
- 41.9 Challenges in Product Marketing
- 41.10 Market Resources
- 42 PROMOTIONAL EVENTS
- 42.1 Overview
- 42.2 Objectives
- 42.3 Key Benefits
- 42.4 Type Of Promotional Events
- 42.5 Event Components
- 42.6 Event Promotion Online Channels
- 42.7 Content To Support Event Promotion
- 42.8 Pre-Event Tactics
- 42.9 Tactics For Attendee Engagement
- 42.10 Post-Event Tactics
- 42.11 Assessing ROI
- 42.12 Primary Challenges
- 42.13 Market Resources
- 43 SALES
- 43.1 State Of Sales
- 43.2 Sales Activities During The Pandemic
- 43.3 Sales Skills
- 43.4 Sales Performance
- 43.5 Prospecting
- 43.6 Market Resources
- 44 SALES ENABLEMENT
- 44.1 Overview
- 44.2 Strategies For B2B Sales Enablement
- 44.3 Market Resources
- 45 SPONSORSHIPS
- 45.1 Overview
- 45.2 Market Assessment
- 45.3 Spending By Sector
- 45.4 Market Resources
- PART VI: TRADE SHOWS
- 46 TRADE SHOW MARKETING
- 46.1 Trade Show Marketing
- 46.2 Exhibition Industry Research
- 46.3 Associations
- 46.4 Periodicals
- 46.5 Online Resources
- 47 LARGEST TRADE SHOWS
- 47.1 Overview
- 47.2 Largest Trade Shows
- 48 CONVENTION CENTERS
- 48.1 Largest Convention Centers
- 48.2 List of Convention Centers
- APPENDIX A - ACADEMIC CENTERS
- APPENDIX B - ACADEMIC - MBA MARKETING PROGRAMS
- APPENDIX C - ACADEMIC - PH.D./DBA MARKETING PROGRAMS
- APPENDIX D - ANALYSTS
- APPENDIX E - ASSOCIATIONS
- APPENDIX F - B2B MARKETING BLOGS
- APPENDIX G - MARKETING TECHNOLOGY VENDORS
- APPENDIX H - ONLINE RESOURCES
- APPENDIX I - PERIODICALS
- REFERENCES
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