Business-to-Business Marketing 2025
Business-to-Business Marketing 2025 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers andend-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, organic and paid search, sales staff, social media marketing,sponsorships, sports marketing, software tools, trade show marketing, website traffic,and more.
- PART I: MARKET OVERVIEW
- 1 BUSINESS-TO-BUSINESS SPENDING
- 1.1 Gross Domestic Product
- 1.2 B2B Payment Transaction Value
- 2 B2B MARKETING SPENDING
- 2.1 Overview
- 2.2 B2B External Spending
- 2.3 Offline and Online B2B Marketing Spending
- 2.4 Marketing Budget Distribution
- 2.5 Marketing Technology
- 2.6 Marketing Data
- 2.7 Marketing Collateral
- 2.8 Market Resources
- 3 B2B ADVERTISING
- 3.1 Market Assessment
- 3.2 Display Advertising
- 3.3 Search Spending
- 3.4 Mobile Advertising
- 3.5 B2B Tech Ad Spending
- 4 CLIENT HOSPITALITY
- 4.1 Overview
- 4.2 Sports Tickets
- 4.3 Major Sports Events
- 4.4 Hospitality Tents
- 4.5 Country Clubs
- 4.6 Market Resources
- 5 B2B MEDIA
- 5.1 Business News Magazines
- 5.2 Business Technology Magazines
- 5.3 Marketing and Advertising
- 5.4 Newspapers
- 6 BUSINESS DIRECTORIES & DATABASES
- 6.1 Overview
- 6.2 Business Directory/Database Publishers
- PART II: STATE OF B2B MARKETING
- 7 OUTLOOK FOR B2B MARKETING
- 7.1 Overview
- 7.2 Survey
- 7.3 Market Resources
- 8 B2B MARKETING BENCHMARKS
- 8.1 Overview
- 8.2 B2B CMO Survey
- 8.3 Market Resources
- 9 B2B MARKETING RESOURCE EFFECTIVENESS
- 9.1 Overview
- 9.2 Objectives
- 9.3 Marketing Tactics
- 9.4 Market Resources
- 10 B2B MARKETING SURVEY
- 10.1 Overview
- 10.2 Survey Results
- 10.3 Market Resources
- 11 MARKETING MIX
- 11.1 Overview
- 11.2 Marketing Objectives
- 11.3 Marketing & Sales Priorities
- 11.4 Marketing Tactics
- 11.5 Spending
- 11.6 B2B Event Marketing
- 11.7 Lead Generation
- 11.8 Social Media
- 11.9 Marketing Automation Platforms
- 11.10 Artificial Intelligence
- 11.11 Outsourcing
- 11.12 Market Resources
- 12 STATE OF B2B DIGITAL MARKETING
- 12.1 Overview
- 12.2 Survey
- 12.3 Market Resources
- 13 STATE OF MULTI-CHANNEL MARKETING
- 13.1 Overview
- 13.2 Channels For Business Growth
- 13.3 Essential Strategic Elements
- 13.4 Channels To Connect With Prospects
- 13.5 Greatest Challenges
- 13.6 Market Resources
- 14 STATE OF SALES
- 14.1 Overview
- 14.2 Tactics To Drive Growth
- 14.3 Meeting Buyer Expectations
- 14.4 Sales Operations Boost Efficiency
- 14.5 Market Resources
- 15 THE B2B BUYER
- 15.1 Overview
- 15.2 Demographics
- 15.3 Influencing Decisions
- 15.4 Buying Cycle
- PART III: B2B AGENCIES
- 16 LARGEST AGENCIES
- 16.1 B2B Agency Ranking
- 16.2 Market Resources
- 17 B2B AGENCY SERVICES
- 17.1 B2B Services
- 18 MARKETING AGENCIES
- 18.1 Top 200 Marketing Agencies
- 18.2 Market Resources
- 19 DIGITAL MARKETING AGENCIES
- 19.1 Top B2B Digital Marketing Agencies
- 19.2 Market Resources
- PART IV: DIGITAL MARKETING
- 20 DIGITAL MARKETING STRATEGY
- 20.1 Overview
- 20.2 Objectives
- 20.3 Online Tactics
- 20.4 Metrics To Measure Results
- 20.5 Resources Used
- 20.6 Market Resources
- 21 DIGITAL MARKETING TRENDS
- 21.1 Overview
- 21.2 Areas Of Focus
- 21.3 New Tactics
- 21.4 Use Of AI
- 21.5 Challenges
- 21.6 Market Resources
- 22 B2B E-COMMERCE
- 22.1 Market Assessment
- 22.2 Online and Mobile B2B Commerce
- 22.3 B2B E-Commerce Promotions
- 22.4 Customer Expectations
- 22.5 Market Resources
- 23 B2B ONLINE MARKETPLACES
- 23.1 Overview
- 23.2 Market Assessment
- 23.3 Profiles Of Online Marketplaces
- 24 EMAIL
- 24.1 Overview
- 24.2 B2B Use Of Email
- 24.3 Effectiveness
- 24.4 Strategies, Tactics, And Trends
- 24.5 Email Marketing & AI
- 24.6 Email Marketing Services
- 24.7 Market Resources
- 25 SEARCH
- 25.1 Overview
- 25.2 Organic Search
- 25.3 Search Engine Optimization
- 25.4 Market Resources
- 26 SOCIAL MEDIA MARKETING
- 26.1 Overview
- 26.2 Use And Effectiveness
- 26.3 Social Media Marketing Strategy
- 27 VIDEO MARKETING
- 27.1 Overview
- 27.2 Reasons To Use Marketing Videos
- 27.3 Digital Video Benchmarks
- 27.4 Video Marketing Survey
- 27.5 Market Resources
- 28 WEBSITE STRATEGY
- 28.1 B2B Website Features
- 28.2 Online Research
- 28.3 Website Marketing Optimization
- 28.4 Landing Page Optimization
- 28.5 Website Usability
- PART V: MARKETING & SALES
- 29 ACCOUNT-BASED MARKETING
- 29.1 Overview
- 29.2 Implementation
- 29.3 Effectiveness
- 29.4 Account-Based Marketing Survey
- 29.5 Market Resources
- 30 ANALYTICS
- 30.1 Overview
- 30.2 Predictive Analytics
- 30.3 Metrics Measured
- 30.4 Marketing Analytics Survey
- 30.5 Analytics Technology Products
- 31 ARTIFICIAL INTELLIGENCE IN MARKETING
- 31.1 Current Applications In Marketing
- 31.2 Anticipated Future Applications
- 31.3 Use Of AI Tools In Marketing
- 31.4 Leveraging AI In Marketing
- 31.5 Customer Engagement And AI
- 32 ATTRIBUTION
- 32.1 Overview
- 32.2 Attribution Models
- 32.3 Marketing Attribution Survey
- 33 BRAND STRATEGY
- 33.1 Importance Of A B2B Brand
- 33.2 Brand Purpose
- 33.3 Brand Reputation
- 33.4 Implementing Brand Strategy
- 34 CONTENT MARKETING
- 34.1 Overview
- 34.2 Content Spending
- 34.3 Content Marketing Trends
- 34.4 Creating Original Content
- 34.5 Measuring Content Marketing Performance
- 34.6 Market Resources
- 35 CUSTOMER EXPERIENCE
- 35.1 Overview
- 35.2 State Of The B2B Buyer Experience
- 35.3 Customer Experience Survey
- 35.4 Market Resources
- 36 CUSTOMER JOURNEY MAPPING
- 36.1 Overview
- 36.2 Survey On Customer Journey Mapping
- 37 CUSTOMER RELATIONSHIP MANAGEMENT
- 37.1 Overview
- 37.2 CRM Use
- 37.3 The State Of CRM
- 37.4 CRM Technology Products
- 37.5 Market Resources
- 38 DATA-DRIVEN MARKETING
- 38.1 Overview
- 38.2 Data Use
- 38.3 Data-Driven Marketing Tactics
- 38.4 Data-Driven Marketing Strategy
- 39 DATA MANAGEMENT
- 39.1 Data Benchmark Survey
- 39.2 Customer Data Platforms
- 39.3 Marketing Data Quality
- 39.4 Using Intent Data
- 40 DEMAND GENERATON
- 40.1 Overview
- 40.2 Survey On Demand Generation Strategy
- 40.3 Market Resources
- 41 DIRECT MARKETING
- 41.1 Market Assessment
- 41.2 Direct Mail
- 41.3 Effectiveness
- 41.4 Direct Marketing Agencies
- 41.5 Direct Marketing List Providers
- 42 INBOUND MARKETING
- 42.1 Overview
- 42.2 Inbound Marketing Survey
- 42.3 Market Resources
- 43 LEAD GENERATION & MANAGEMENT
- 43.1 Qualified Leads
- 43.2 Most Effective Lead Generation Tactics
- 43.3 Pipeline Generation
- 43.4 Conversion Rate
- 43.5 Lead Management
- 43.6 Lead Management Implementation
- 43.7 Lead Management Survey
- 43.8 Lead Conversion Survey
- 43.9 Lead Nurturing
- 44 MARKET RESEARCH
- 44.1 Market Research Companies
- 44.2 Market Research Reports
- 44.3 Competitor Intelligence
- 44.4 Forecasting
- 44.5 Market Resources
- 45 MARKETING AUTOMATION
- 45.1 Overview
- 45.2 Market Assessment
- 45.3 The State Of Marketing Automation
- 45.4 Marketing Automation for SMBs
- 45.5 Marketing Automation Technology Products
- 46 MARKETING TECHNOLOGY
- 46.1 Overview
- 46.2 Marketing Technology Implementation Survey
- 47 NETWORKING
- 47.1 Overview
- 47.2 Local Networking Alliances
- 47.3 Networking Online
- 48 PERSONALIZATION
- 48.1 Overview
- 48.2 Data-Driven Personalization
- 48.3 Hyper-Personalization Strategies
- 48.4 Market Resources
- 49 PRODUCT MARKETING
- 49.1 Overview
- 49.2 Product Marketing Activities
- 49.3 Digital Channels For Product Marketing
- 49.4 Offline Channels For Product Marketing
- 49.5 Distribution Strategies
- 49.6 Metrics For Assessment
- 49.7 Product Launch Strategies
- 49.8 Product Launch Assessment
- 49.9 Challenges in Product Marketing
- 49.10 Market Resources
- 50 PROMOTIONAL EVENTS
- 50.1 Overview
- 50.2 Objectives
- 50.3 Key Benefits
- 50.4 Type Of Promotional Events
- 50.5 Event Components
- 50.6 Event Promotion Online Channels
- 50.7 Content To Support Event Promotion
- 50.8 Pre-Event Tactics
- 50.9 Tactics For Attendee Engagement
- 50.10 Post-Event Tactics
- 50.11 Assessing ROI
- 50.12 Primary Challenges
- 50.13 Market Resources
- 51 SALES
- 51.1 Sales Skills
- 51.2 Sales Performance
- 51.3 Prospecting
- 52 SALES ENABLEMENT
- 52.1 Overview
- 52.2 Strategies For B2B Sales Enablement
- 52.3 Market Resources
- 53 SPONSORSHIPS
- 53.1 Overview
- 53.2 Market Assessment
- 53.3 Spending By Sector
- 53.4 Market Resources
- PART VI: TRADE SHOWS
- 54 TRADE SHOW MARKETING
- 54.1 Trade Show Marketing
- 54.2 Exhibition Industry Research
- 54.3 Associations
- 54.4 Periodicals
- 54.5 Online Resources
- 55 LARGEST TRADE SHOWS
- 55.1 Overview
- 55.2 Largest Trade Shows
- 56 CONVENTION CENTERS
- 56.1 Largest Convention Centers
- 56.2 List of Convention Centers
- APPENDIX A - ACADEMIC CENTERS
- APPENDIX B - ACADEMIC - MBA MARKETING PROGRAMS
- APPENDIX C - ACADEMIC - PH.D./DBA MARKETING PROGRAMS
- APPENDIX D - ANALYSTS
- APPENDIX E - ASSOCIATIONS
- APPENDIX F - B2B MARKETING BLOGS
- APPENDIX G - MARKETING TECHNOLOGY VENDORS
- APPENDIX H - ONLINE RESOURCES
- APPENDIX I PERIODICALS
- REFERENCES
- BUSINESS-TO-BUSINESS MARKETING 2025
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