Business-to-Business Marketing 2024

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $385	237 Pages	Richard K. Miller & Associates	July, 2023	RKM18090014

Best Price Guarantee
Price	from $385
Length	237 Pages
Publisher	Richard K. Miller & Associates
Published Date	July, 2023
SKU	RKM18090014

Business-to-Business Marketing 2024 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.

PART I: MARKET OVERVIEW
1 BUSINESS-TO-BUSINESS SPENDING: 1.1 B2B Payment Transaction Value; 1.2 Gross Domestic Product; 1.3 B2B Transaction Methods
2 B2B MARKETING SPENDING: 2.1 Overview; 2.2 B2B External Spending; 2.3 Marketing Budget Distribution; 2.4 Marketing Technology; 2.5 Marketing Data; 2.6 Marketing Collateral; 2.7 Market Resources
3 B2B ADVERTISING: 3.1 Market Assessment; 3.2 Display Advertising; 3.3 Search Spending; 3.4 Mobile Advertising; 3.5 B2B Tech Ad Spending
4 CLIENT HOSPITALITY: 4.1 Overview; 4.2 Sports Tickets; 4.3 Major Sports Events; 4.4 Hospitality Tents; 4.5 Country Clubs; 4.6 Market Resources
5 B2B MEDIA: 5.1 Business News Magazines; 5.2 Business Technology Magazines; 5.3 Marketing and Advertising; 5.4 Newspapers
6 BUSINESS DIRECTORIES & DATABASES: 6.1 Overview; 6.2 Business Directory/Database Publishers
PART II: STATE OF B2B MARKETING
7 B2B MARKETING BENCHMARKS: 7.1 Overview; 7.2 B2B CMO Survey; 7.3 Market Resources
8 B2B MARKETING RESOURCE EFFECTIVENESS: 8.1 Overview; 8.2 Objectives; 8.3 Marketing Tactics; 8.4 Market Resources
9 B2B MARKETING SURVEY: 9.1 Overview; 9.2 Survey Results; 9.3 Market Resources
10 MARKETING MIX: 10.1 Overview; 10.2 Marketing Objectives; 10.3 Marketing Tactics; 10.4 Spending; 10.6 Social Media; 10.7 Marketing Automation Platforms; 10.8 New Sales & Marketing Strategies; 10.9 Market Resources
11 STATE OF MULTI-CHANNEL MARKETING: 11.1 Overview; 11.2 Channels For Business Growth; 11.3 Essential Strategic Elements; 11.4 Greatest Challenges; 11.5 Market Resources
12 STATE OF SALES: 12.1 Overview; 12.2 Tactics To Drive Growth; 12.3 Meeting Buyer Expectations; 12.4 Sales Operations Boost Efficiency; 12.5 Market Resources
13 THE B2B BUYER: 13.1 Overview; 13.2 Demographics; 13.3 Influencing Decisions; 13.4 Buying Cycle
PART III: B2B AGENCIES
14 LARGEST AGENCIES: 14.1 B2B Agency Ranking; 14.2 Market Resources
15 B2B AGENCY SERVICES: 15.1 B2B Services
16 MARKETING AGENCIES: 16.1 Top 200 Marketing Agencies; 16.2 Market Resources
17 DIGITAL MARKETING AGENCIES: 17.1 Top B2B Digital Marketing Agencies; 17.2 Market Resources
PART IV: DIGITAL MARKETING
18 DIGITAL MARKETING STRATEGY: 18.1 Overview; 18.2 Objectives; 18.3 Online Tactics; 18.4 Metrics To Measure Results; 18.5 Resources Used; 18.6 Market Resources
19 DIGITAL MARKETING TRENDS: 19.1 Overview; 19.2 Areas Of Focus; 19.3 New Tactics; 19.4 Use Of AI; 19.5 Challenges; 19.6 Market Resources
20 B2B E-COMMERCE: 20.1 Market Assessment; 20.2 Online and Mobile B2B Commerce; 20.3 B2B E-Commerce Promotions; 20.4 Customer Expectations; 20.5 Market Resources
21 B2B ONLINE MARKETPLACES: 21.1 Overview; 21.2 Market Assessment; 21.3 Profiles Of Online Marketplaces
22 EMAIL: 22.1 Overview; 22.2 B2B Use Of Email; 22.3 Effectiveness; 22.4 Strategies, Tactics, And Trends; 22.5 Email Marketing Services; 22.6 Market Resources
23 SEARCH: 23.1 Overview; 23.2 Organic Search; 23.3 Search Engine Optimization; 23.4 Market Resources
24 SOCIAL MEDIA MARKETING: 24.1 Overview; 24.2 Use And Effectiveness; 24.3 Social Media Marketing Strategy
25 VIDEO MARKETING: 25.1 Overview; 25.2 Reasons To Use Marketing Videos; 25.3 Digital Video Benchmarks; 25.4 Video Marketing Survey; 25.5 Market Resources
26 WEBSITE STRATEGY: 26.1 B2B Website Features; 26.2 Online Research; 26.3 Website Marketing Optimization; 26.4 Landing Page Optimization; 26.5 Website Usability
PART V: MARKETING & SALES
27 ACCOUNT-BASED MARKETING: 27.1 Overview; 27.2 Implementation; 27.3 Effectiveness; 27.4 Account-Based Marketing Survey; 27.5 Market Resources
28 ANALYTICS: 28.1 Overview; 28.2 Predictive Analytics; 28.3 Metrics Measured; 28.4 Marketing Analytics Survey; 28.5 Analytics Technology Products
29 ATTRIBUTION: 29.1 Overview; 29.2 Attribution Models; 29.3 Marketing Attribution Survey
30 BRAND STRATEGY: 30.1 Importance Of A B2B Brand; 30.2 Brand Purpose; 30.3 Brand Reputation; 30.4 Implementing Brand Strategy
31 CONTENT MARKETING: 31.1 Overview; 31.2 Content Spending; 31.3 Content Marketing Trends; 31.4 Creating Original Content; 31.5 Measuring Content Marketing Performance; 31.6 Market Resources
32 CUSTOMER EXPERIENCE: 32.1 Overview; 32.2 State Of The B2B Buyer Experience; 32.3 Customer Experience Survey; 32.4 Market Resources
33 CUSTOMER JOURNEY MAPPING: 33.1 Overview; 33.2 Survey On Customer Journey Mapping
34 CUSTOMER RELATIONSHIP MANAGEMENT: 34.1 Overview; 34.2 CRM Use; 34.3 The State Of CRM; 34.4 CRM Technology Products
35 DATA-DRIVEN MARKETING: 35.1 Overview; 35.2 Data Use; 35.3 Data-Driven Marketing Tactics; 35.4 Data-Driven Marketing Strategy
36 DATA MANAGEMENT: 36.1 Data Benchmark Survey; 36.2 Customer Data Platforms; 36.3 Marketing Data Quality; 36.4 Using Intent Data
37 DIRECT MARKETING: 37.1 Market Assessment; 37.2 Direct Mail; 37.3 Effectiveness; 37.4 Direct Marketing Agencies; 37.5 Direct Marketing List Providers
38 INBOUND MARKETING: 38.1 Overview; 38.2 Inbound Marketing Survey; 38.3 Market Resources
39 LEAD GENERATION & MANAGEMENT: 39.1 Qualified Leads; 39.2 Most Effective Lead Generation Tactics; 39.3 Pipeline Generation; 39.4 Conversion Rate; 39.5 Lead Management; 39.6 Lead Management Implementation; 39.7 Lead Management Survey; 39.8 Lead Conversion Survey; 39.9 Lead Nurturing
40 MARKET RESEARCH: 40.1 Market Research Companies; 40.2 Market Research Reports; 40.3 Competitor Intelligence; 40.4 Forecasting; 40.5 Market Resources
41 MARKETING AUTOMATION: 41.1 Overview; 41.2 Market Assessment; 41.3 The State Of Marketing Automation; 41.4 Marketing Automation for SMBs; 41.5 Marketing Automation Technology Products
42 MARKETING TECHNOLOGY: 42.1 Overview; 42.2 Marketing Technology Implementation Survey
43 NETWORKING: 43.1 Overview; 43.2 Local Networking Alliances; 43.3 Networking Online
44 PERSONALIZATION: 44.1 Overview; 44.2 Data-Driven Personalization; 44.3 Hyper-Personalization Strategies; 44.4 Market Resources
45 PRODUCT MARKETING: 45.1 Overview; 45.2 Product Marketing Activities; 45.3 Digital Channels For Product Marketing; 45.4 Offline Channels For Product Marketing; 45.5 Distribution Strategies; 45.6 Metrics For Assessment; 45.7 Product Launch Strategies; 45.8 Product Launch Assessment; 45.9 Challenges in Product Marketing; 45.10 Market Resources
46 PROMOTIONAL EVENTS: 46.1 Overview; 46.2 Objectives; 46.3 Key Benefits; 46.4 Type Of Promotional Events; 46.5 Event Components; 46.6 Event Promotion Online Channels; 46.7 Content To Support Event Promotion; 46.8 Pre-Event Tactics; 46.9 Tactics For Attendee Engagement; 46.10 Post-Event Tactics; 46.11 Assessing ROI; 46.12 Primary Challenges; 46.13 Market Resources
47 SALES: 47.1 Sales Skills; 47.2 Sales Performance; 47.3 Prospecting
48 SALES ENABLEMENT: 48.1 Overview; 48.2 Strategies For B2B Sales Enablement; 48.3 Market Resources
49 SPONSORSHIPS: 49.1 Overview; 49.2 Market Assessment; 49.3 Spending By Sector; 49.4 Market Resources
PART VI: TRADE SHOWS
50 TRADE SHOW MARKETING: 50.1 Trade Show Marketing; 50.2 Exhibition Industry Research; 50.3 Associations; 50.4 Periodicals; 50.5 Online Resources
51 LARGEST TRADE SHOWS: 51.1 Overview; 51.2 Largest Trade Shows
52 CONVENTION CENTERS: 52.1 Largest Convention Centers; 52.2 List of Convention Centers; APPENDIX A - ACADEMIC CENTERS; APPENDIX B - ACADEMIC - MBA MARKETING PROGRAMS; APPENDIX C - ACADEMIC - PH.D./DBA MARKETING PROGRAMS; APPENDIX D - ANALYSTS; APPENDIX E - ASSOCIATIONS; APPENDIX F - B2B MARKETING BLOGS; APPENDIX G - MARKETING TECHNOLOGY VENDORS; APPENDIX H - ONLINE RESOURCES; APPENDIX I - PERIODICALS; REFERENCES

Business-to-business Marketing 2023

July, 2022 | Published by: Richard K. Miller & Associates | USD $385
Business-to-Business Marketing 2025

July, 2024 | Published by: Richard K. Miller & Associates | USD $385
Global Small Business Marketing Software Market Report and Forecast 2024-2032

April, 2024 | Published by: Expert Market Research | USD $2,999
Global Small Business Marketing Software Market 2023-2030

January, 2024 | Published by: Orion Market Research | USD $4,000
Global Business Video Marketing Platform Market Growth (Status and Outlook) 2024-2030

August, 2024 | Published by: LP Information, Inc. | USD $3,660
Global Small Business Marketing Software Market Growth (Status and Outlook) 2024-2030

March, 2024 | Published by: LP Information, Inc. | USD $3,660

Business-to-Business Marketing 2024