Japan Hotel Market, Size, Forecast 2023-2028, Industry Trends, Growth, Share, Outlook, Impact of Inflation, Opportunity Company Analysis

Japan Hotel Market, Size, Forecast 2023-2028, Industry Trends, Growth, Share, Outlook, Impact of Inflation, Opportunity Company Analysis


Japan Hotel Market is expected to reach US$ 26.92 Billion by 2028, according to Renub Research. Japan, a remarkable tourist destination, boasts an array of unparalleled experiences that cannot be found elsewhere. Japan's culture mixes Eastern traditions with Western modernism, producing a compelling ambience that pervades all aspects of daily life. Japan is one of the world's oldest cultures, with a rich history extending back to ancient times and a fascinating diversity. This creates an unpredictable demand for hotels industry for tourists.

Looking towards the future, once the COVID-19 pandemic subsides, Japan is poised to regain its position as a top travel destination. It holds the first rank among experienced travelers residing in Asia and the second rank among those living in Europe. After more than two years of isolation, Japan fully lifted pandemic-related travel restrictions in early October, which led to a significant increase in visitor numbers. Japan is encouraged by its government incentives such as ‘Go-To-Travel’. The Japan hotel sector is thriving as a result of the flood of tourists from all over the world. Japan's rich culture, stunning scenery, and unique experiences continue to draw travelers, and housing demand is increasing. There are lots of alternatives to suit every taste and budget, from luxurious hotels in bustling cities to quaint inns in gorgeous countryside. Japan Hoteliers are constantly innovating to provide superior services and amenities to ensure a memorable stay for guests. The prosperity of this industry not only promotes tourism but also contributes to the economy as a whole, making Japan an even more attractive tourist destination. As a result, Japan Hotel Market was valued at US$ 12.72 Billion in 2022.

The Japan Hotel Market is expected to grow at a CAGR of 13.30% between 2022 and 2028.

The Japan hotel market has expanded significantly, not just in large cities like Tokyo, but also in villages and small towns. As a consequence, the hotel industry felt less obligated to actively pursue customers. Domestic visitors, on the other hand, have emerged as a much-needed source of relief for Japan's beleaguered hotel business. The tenacity and interest in the Japanese hotel sector have continually piqued the curiosity of business owners, the global hospitality industry, and entrepreneurs alike.

In March 2023, private equity firm KKR and Hong Kong-based Gaw Capital Partners struck a deal to buy the Hyatt Regency Tokyo from Odakyu Electric Railway Company, Ltd. The luxurious hotel will be purchased for an undisclosed fee in Tokyo's downtown Shinjuku special district. Odakyu Electric Railway Company, Ltd. forecasts a profit of JPY 50 billion (about US $380 million) as a consequence of this deal. The 746-room Hyatt Regency Tokyo is ideally placed near Shinjuku Central Park and the Tokyo Metropolitan Government office. It was initially built in 1980.

The mid-range hotel industry in Japan is booming, providing the diverse needs of guests.

The Japan hotel market is divided into three categories: high-end hotels, mid-scale hotels, and budget hotels. One of Japan's most appealing features is its diversity and gorgeous scenery. Visitors come from all over the world to see Japan's numerous attractions, which range from towering mountains to breathtaking views. The Japanese people place a high importance on their natural environment, which makes them even more desirable to visitors. Mid-range hotels have grown in popularity as travellers seek pleasant and economical lodging. These hotels provide pleasant rooms, handy facilities, and attentive service at affordable costs, striking a balance between cost and quality. These mid-range hotels, which thrive not just in major cities but also in lesser-known areas, provide for cost-effective exploration of Japan. This expansion illustrates the industry's dedication to addressing changing visitor needs and providing accessible and pleasurable travel experiences for everyone.

The growing luxury hotel sector in Japan combines beauty with Japanese hospitality, providing an enthralling combination of modern luxury and traditional characteristics. These magnificent hotels offer selective guests outstanding service, sumptuous facilities, and breathtaking design, resulting in immersive experiences. These luxury hotels provide doorways to unique experiences, from Tokyo's lively metropolis to Kyoto's serene environs.

Online ordering is transforming Japan's hotel industry and redefining lodging booking processes.

The Japanese hotel sector provides both offline and online ordering channels, allowing guests to discover, compare, and book hotel rooms from the comfort of their own homes. This change has simplified the booking process and given clients more alternatives. Hotels in Japan have embraced digital transformation to attract tech-savvy guests, establishing user-friendly websites and smartphone applications. The online ordering trend has increased the Japanese hotel sector's transparency, competition, and accessibility, allowing travelers to make educated selections and choose the best lodging for their requirements.

Key Players

Marriott International, Inc., Tokyu Corporation, Park Hyatt Tokyo, Intercontinental Hotels Groups, Kintetsu Group Holdings Co. Ltd., and Hoshino Resorts REIT Inc. are important participants in Japan's hotel business, with a varied variety of exquisite and well-known hotel brands.

Bulgari Hotels & Resorts announced the opening of the Bulgari Hotel Tokyo at 2-2-1 Yaesu, Chuo-ku, in April 2023. This will be the eighth jewel in the portfolio of Bulgari Hotels & Resorts, bringing the legendary Italian contemporary flare and charm to Japan's vibrant city.


Renub Research report titled “Japan Hotel Market, Volume & Forecast by Type (High End, Mid-Scale, Budget) Ordering Platform (Offline, Online), Region (Tokyo, Kyoto, Osaka, Sapporo, Fukuaka, Nagaya, Hiroshima, Naha and Sendai), Hotel/Companies (Marriott International, Inc., Tokyu Corporation, Park Hyatt Tokyo, Intercontinental Hotels Groups, Kintetsu Group Holdings Co. Ltd., and Hoshino Resorts REIT Inc.)” provides a complete analysis of Japanese Hotel Market.” provides a complete analysis of Japan Hotel Market.

Japan Hotel Market has been covered from 5 viewpoints:

1. Market
2. Volume
3. ADR (Average Daily Rent Per Night)
4. REVPAR (Per Room per Night)
5. Occupancy Rate

Region – All the Top 9 Cities have been covered from above mentioned 5 viewpoints

1. Tokyo
2. Kyoto
3. Osaka
4. Sapporo
5. Fukuaka
6. Nagaya
7. Hiroshima
8. Naha
9. Sendai

Hotel Type – Japan Hotel Volume & Market have been covered from 3 viewpoints:

1. High-End Hotel
2. Mid-Scale Hotel
3. Budget Hotel

Ordering Platform – Japan Hotel Market have been covered from 2 viewpoints:

1. Online Hotel Booking
2. Offline Hotel Booking

All companies have been covered from 3 viewpoints:

• Overview
• Recent Development
• Revenue

Company Analysis:

1. Marriott International, Inc.
2. Tokyu Corporation
3. Park Hyatt Tokyo
4. Intercontinental Hotels Groups
5. Kintetsu Group Holdings Co. Ltd.
6. Hoshino Resorts REIT Inc


1. Introduction
2. Research & Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Japan Hotel Market
5.1 Market
5.2 Volume
5.3 ADR (Average Daily Rent Per Night)
5.4 REVPAR (Per Room per Night)
5.5 Occupancy Rate
6. Market & Volume Share – Japan Hotel Market
6.1 Market Share
6.1.1 Hotel Type
6.1.2 Ordering Platform
6.2 Volume Share
6.2.1 Hotel Type
7. Hotel Type – Japan Hotel Volume & Market
7.1 High End Hotel
7.1.1 Volume
7.1.2 Market
7.2 Mid Scale Hotel
7.2.1 Volume
7.2.2 Market
7.3 Budget Hotel
7.3.1 Volume
7.3.2 Market
8. Ordering Platform – Japan Hotel Market
8.1 Online Hotel
8.2 Offline Hotel
9. Region – Japan Hotel Market
9.1 Tokyo
9.1.1 Number of Rooms
9.1.2 Room Average Daily Rate (ADR)
9.1.3 Revenue per Available Room (RevPAR)
9.1.4 Occupancy Rate
9.2 Kyoto
9.2.1 Number of Rooms
9.2.2 Room Average Daily Rate (ADR)
9.2.3 Revenue per Available Room (RevPAR)
9.2.4 Occupancy Rate
9.3 Osaka
9.3.1 Number of Rooms
9.3.2 Room Average Daily Rate (ADR)
9.3.3 Revenue per Available Room (RevPAR)
9.3.4 Occupancy Rate
9.4 Sapporo
9.4.1 Number of Rooms
9.4.2 Room Average Daily Rate (ADR)
9.4.3 Revenue per Available Room (RevPAR)
9.4.4 Occupancy Rate
9.5 Fukuaka
9.5.1 Number of Rooms
9.5.2 Room Average Daily Rate (ADR)
9.5.3 Revenue per Available Room (RevPAR)
9.5.4 Occupancy Rate
9.6 Nagaya
9.6.1 Number of Rooms
9.6.2 Room Average Daily Rate (ADR)
9.6.3 Revenue per Available Room (RevPAR)
9.6.4 Occupancy Rate
9.7 Hiroshima
9.7.1 Number of Rooms
9.7.2 Room Average Daily Rate (ADR)
9.7.3 Revenue per Available Room (RevPAR)
9.7.4 Occupancy Rate
9.8 Naha
9.8.1 Number of Rooms
9.8.2 Room Average Daily Rate (ADR)
9.8.3 Revenue per Available Room (RevPAR)
9.8.4 Occupancy Rate
9.9 Sendai
9.9.1 Number of Rooms
9.9.2 Room Average Daily Rate (ADR)
9.9.3 Revenue per Available Room (RevPAR)
9.9.4 Occupancy Rate
10. Porter’s 5 Forces Analysis
10.1 Bargaining Power of Buyer
10.2 Bargaining Power of Supplier
10.3 Threat of New Entrants
10.4 Rivalry among Existing Competitors
10.5 Threat of Substitute Products
11. PESTLE Analysis
11.1 Political
11.2 Economic
11.3 Social
11.4 Technological
11.5 Legal
11.6 Environmental
12. Company Analysis
12.1 Marriott International, Inc
12.1.1 Overview
12.1.2 Resent Development
12.1.3 SWOT Analysis
12.1.4 Sales Analysis
12.2 Tokyu Corporation
12.2.1 Overview
12.2.2 Resent Development
12.2.3 SWOT Analysis
12.2.4 Sales Analysis
12.3 Park Hyatt, Tokyo
12.3.1 Overview
12.3.2 Resent Development
12.3.3 SWOT Analysis
12.3.4 Sales Analysis
12.4 Intercontinental Hotels Group
12.4.1 Overview
12.4.2 Resent Development
12.4.3 SWOT Analysis
12.4.4 Sales Analysis
12.5 Kintetsu Group Holdings Co.,Ltd.
12.5.1 Overview
12.5.2 Resent Development
12.5.3 SWOT Analysis
12.5.4 Sales Analysis
12.6 Hoshino Resorts REIT Inc
12.6.1 Overview
12.6.2 Resent Development
12.6.3 SWOT Analysis
12.6.4 Sales Analysis
List of Figures:
Figure-01: Japan Hotel Market (Billion US$), 2018 – 2022
Figure-02: Japan – Forecast for Hotel Market (Billion US$), 2023 – 2028
Figure-03: Japan Hotel Number of Hotel Volume (Number), 2018 – 2022
Figure-04: Japan – Forecast for Hotel Number of Hotel Volume (Number), 2023 – 2028
Figure-05: Japan Hotel ADR (average daily rent per night) Market (US$), 2018 – 2022
Figure-06: Japan – Forecast for Hotel ADR (average daily rent per night) Market (US$), 2023 – 2028
Figure-07: Japan Hotel REVPAR (Per room per night) Market (US$), 2018 – 2022
Figure-08: Japan – Forecast for Hotel REVPAR (Per room per night) Market (US$), 2023 – 2028
Figure-09: Japan Hotel REVPAR (Per room per night) Market (US$), 2018 – 2022
Figure-10: Japan – Forecast for Hotel REVPAR (Per room per night) Market (US$), 2023 – 2028
Figure-11: Hotel Type – Luxury Hotel Volume (Number), 2018 – 2022
Figure-12: Hotel Type – Forecast for Luxury Hotel Volume (Number), 2023 – 2028
Figure-13: Hotel Type – Luxury Hotel Market (Billion US$), 2018 – 2022
Figure-14: Hotel Type – Forecast for Luxury Hotel Market (Billion US$), 2023 – 2028
Figure-15: Hotel Type – Midscale Hotel Volume (Number), 2018 – 2022
Figure-16: Hotel Type – Forecast for Midscale Hotel Volume (Number), 2023 – 2028
Figure-17: Hotel Type – Midscale Hotel Market (Billion US$), 2018 – 2022
Figure-18: Hotel Type – Forecast for Midscale Hotel Market (Billion US$), 2023 – 2028
Figure-19: Hotel Type – Budget & Economy Hotel Volume (Number), 2018 – 2022
Figure-20: Hotel Type – Forecast for Budget & Economy Hotel Volume (Number), 2023 – 2028
Figure-21: Hotel Type – Budget & Economy Hotel Market (Billion US$), 2018 – 2022
Figure-22: Hotel Type – Forecast for Budget & Economy Hotel Market (Billion US$), 2023 – 2028
Figure-23: Japan – Online Hotel Market (USD Billion), 2016 – 2020
Figure-24: Japan – Forecast for Online Hotel Market (USD Billion), 2021 – 2026
Figure-25: Japan – Offline Hotel Market (US$ Billion), 2016 – 2020
Figure-26: Japan – Forecast for Offline Hotel Market (US$ Billion), 2021 – 2026
Figure-27: Tokyo – Number of Rooms Volume (Number), 2018 – 2022
Figure-28: Tokyo – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-29: Tokyo – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-30: Tokyo – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-31: Tokyo – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-32: Tokyo – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-33: Tokyo – Occupancy Rate (Percent), 2018 – 2022
Figure-34: Tokyo – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-35: Kyoto – Number of Rooms Volume (Number), 2018 – 2022
Figure-36: Kyoto – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-37: Kyoto – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-38: Kyoto – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-39: Kyoto – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-40: Kyoto – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-41: Kyoto – Occupancy Rate (Percent), 2018 – 2022
Figure-42: Kyoto – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-43: Osaka – Number of Rooms Volume (Number), 2018 – 2022
Figure-44: Osaka – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-45: Osaka – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-46: Osaka – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-47: Osaka – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-48: Osaka – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-49: Osaka – Occupancy Rate (Percent), 2018 – 2022
Figure-50: Osaka – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-51: Sapporo – Number of Rooms Volume (Number), 2018 – 2022
Figure-52: Sapporo – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-53: Sapporo – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-54: Sapporo – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-55: Sapporo – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-56: Sapporo – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-57: Sapporo – Occupancy Rate (Percent), 2018 – 2022
Figure-58: Sapporo – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-59: Fukuaka – Number of Rooms Volume (Number), 2018 – 2022
Figure-60: Fukuaka – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-61: Fukuaka – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-62: Fukuaka – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-63: Fukuaka – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-64: Fukuaka – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-65: Fukuaka – Occupancy Rate (Percent), 2018 – 2022
Figure-66: Fukuaka – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-67: Nagoya – Number of Rooms Volume (Number), 2018 – 2022
Figure-68: Nagoya – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-69: Nagoya – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-70: Nagoya – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-71: Nagoya – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-72: Nagoya – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-73: Nagoya – Occupancy Rate (Percent), 2018 – 2022
Figure-74: Nagoya – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-75: Hiroshima – Number of Rooms Volume (Number), 2018 – 2022
Figure-76: Hiroshima – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-77: Hiroshima – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-78: Hiroshima – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-79: Hiroshima – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-80: Hiroshima – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-81: Hiroshima – Occupancy Rate (Percent), 2018 – 2022
Figure-82: Hiroshima – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-83: Naha – Number of Rooms Volume (Number), 2018 – 2022
Figure-84: Naha – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-85: Naha – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-86: Naha – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-87: Naha – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-88: Naha – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-89: Naha – Occupancy Rate (Percent), 2018 – 2022
Figure-90: Naha – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-91: Sendai – Number of Rooms Volume (Number), 2018 – 2022
Figure-92: Sendai – Forecast for Number of Rooms Volume (Number), 2023 – 2028
Figure-93: Sendai – Room Average Daily Rate (ADR) Market (US$), 2018 – 2022
Figure-94: Sendai – Forecast for Room Average Daily Rate (ADR) Market (US$), 2023 – 2028
Figure-95: Sendai – Revenue per Available Room (RevPAR) Market (US$), 2018 – 2022
Figure-96: Sendai – Forecast for Revenue per Available Room (RevPAR) Market (US$), 2023 – 2028
Figure-97: Sendai – Occupancy Rate (Percent), 2018 – 2022
Figure-98: Sendai – Forecast for Occupancy Rate (Percent), 2023 – 2028
Figure-99: Marriott International – Global Revenue (Billion US$), 2018 – 2022
Figure-100: Marriott International – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-101: Tokyu Corporation – Global Revenue (Billion US$), 2018 – 2022
Figure-102: Tokyu Corporation – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-103: Park Hyatt, Tokyo – Global Revenue (Billion US$), 2018 – 2022
Figure-104: Park Hyatt, Tokyo – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-105: Intercontinental Hotels Group – Global Revenue (Billion US$), 2018 – 2022
Figure-106: Intercontinental Hotels Group – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-107: Kintetsu Group Holdings Co.,Ltd. – Global Revenue (Billion US$), 2018 – 2022
Figure-108: Kintetsu Group Holdings Co.,Ltd. – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-109: Hoshino Resorts REIT Inc – Global Revenue (Million US$), 2018 – 2022
Figure-110: Hoshino Resorts REIT Inc – Forecast for Global Revenue (Million US$), 2023 – 2028
List of Tables:
Table-01: Japan Hotel Market Share by Type (Percent), 2018 – 2022
Table-02: Japan – Forecast for Hotel Market Share by Type (Percent), 2023 – 2028
Table-03: Japan Hotel Market Share by Ordering Platform (Percent), 2018 – 2022
Table-04: Japan – Forecast for Hotel Market Share by Ordering Platform (Percent), 2023 – 2028
Table-05: Japan Hotel Volume Share by Type (Percent), 2018 – 2022
Table-06: Japan – Forecast for Hotel Volume Share by Type (Percent), 2023 – 2028

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings